06/09/2026
When Best Buy scaled its use of AI on Google Cloud, its technology teams faced administrative friction from syncing thousands of users from Microsoft Entra ID.
The retailer implemented Workforce Identity Federation, allowing developers to access cloud resources securely using their existing Microsoft credentials—without a separate identity store.
Now, when developers access BigQuery, they authenticate as themselves using their existing Entra ID identity. Removing the service account key layer greatly reduces the credential management burden, giving technical leadership confidence that access remains strictly controlled, auditable, and manageable at scale.
Read Best Buy's full implementation story → https://goo.gle/3Te9ts7