03/06/2025
When creative ambition meets bold storytelling, magic happens.
So proud of our campaign for HONOR winning GOLD at The Drum Awards APAC.
At Square Elephant Productions, we are incredibly proud of this powerful and deeply human project, which was created to raise awareness and support for those living with Motor Neurone Disease (ALS). Titled , the film centres around the remarkable story of Bernard Muller, a Dutch businessman who was diagnosed with ALS in 2010.
Despite being completely immobile, Bernard has continued to express himself through digital art—thanks to groundbreaking advances in AI and multimodal technology. The campaign is not just a showcase of tech innovation, but a tribute to the resilience of the human spirit and how technology, when designed with purpose, can become truly transformative.
Shot over a week across London, the Netherlands, and China, the campaign brought together a global team of creatives and technologists. Our goal was to combine cinematic visuals with intimate, documentary-style storytelling, while authentically integrating HONOR’s AI technology into Bernard’s real-life creative process.
Massive thanks to HONOR, our collaborator BBC StoryWorks, and the incredible crew who helped us bring this to life
https://squareelephant.co.uk/gold-at-the-drum-awards-apac/
Credits
Parag Sankhe – Director/Producer, Square Elephant Productions
Martin Andrews – Writer, Square Elephant Productions
Hijanah Hernandez – Content Strategist, BBC StoryWorks APAC, BBC Studios
Kome Tamilchelvam – Senior Project Manager, BBC StoryWorks APAC, BBC Studios
Sherry Huang – Senior Partnership Manager, BBC Studios
Russ Martin – Design Director, BBC StoryWorks, BBC Studios
Emily Hood – Digital Designer, BBC StoryWorks, BBC Studios
Dom Hopking – Cinematographer, Square Elephant Productions
Deeksha Bhatia – Production Manager, Square Elephant Productions
Mel Aguilar – Art Director, Square Elephant Productions
Tom Walder – Gaffer, Square Elephant Productions
Kat Krupa-Ringuet makeup artist – Hair & Makeup Stylist
