FLAM

16/06/2024

“The EU AI is unlike any law anywhere else on earth”
World’s first major law for artificial intelligence gets final EU green light:

09/06/2024

Instagram is currently testing a new ad format that stops users from scrolling.
via SocialMediaToday

Unskippable video ads could be coming to your main IG feed.

02/06/2024

"TikTok is working on a clone of its recommendation algorithm for its 170 million U.S. users that may result in a version that operates independently of its Chinese parent"

Would a watered-down version of TikTok’s algorithm be as effective?

27/05/2024

As Google expands its new “AI Overview” feature, publishers are wondering to what degree AI-generated search results will negatively impact referral traffic.

Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search.

19/05/2024

These are the questions that many are asking after Google showcased its new, Gemini-powered, generative search experience, which will bring ChatGPT like responses into Search.

With generative AI summaries coming to Google Search, will people even need to click through to websites?

13/05/2024

Content Strategy for Startups: The Ultimate 8-Stage Roadmap
by Moz

Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.

27/04/2024

"To push back against pre-testing is to reveal a lack of awareness."
Pre-testing ads is a no-brainer:

Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.

21/04/2024

Great examples of marketing automation software solutions for:
🤵Personalisation
✉️Email Automation
📝Lead Scoring and Nurturing
🔧Channel Optimisation

AI in marketing automation streamlines processes, freeing marketers for strategic tasks. It facilitates personalised content delivery, ensuring cost efficiency and improved ROI. Automation, like AI chatbots, reduces costs by eliminating the need for human customer service agents, leading to increase...

19/04/2024

“I’m B2B, but I’m not just competing with other enterprise software brands. I’m competing with your vacation, I’m competing with politics, I’m competing with your friends.”
Why B2B marketers are advertising more like consumer brands:

Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.

24/03/2024

Examples and Case Studies of Successful Community-Based Marketing Marketing

Discover why community marketing is a powerful tool for brands and uncover how an engaged audience can strengthen brand loyalty and drive business!

17/03/2024

While a third of American adults report being TikTok users, the US has passed a bill to force the sale of the Chinese-owned social media platform.

The app skews younger, its users appear more politically polarized, and its user base is changing.

03/03/2024

Consumer spending on promotions and deals increased by 4% compared to last year in the four weeks to 18 February 2024, according to figures from Kantar.

The amount spent on promotions increased by 4% versus the same month last year, according to data from Kantar, as supermarkets compete to out-do each other on price in an ever-competitive environment.