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kwery High-performing PPC | Strategies that work | Measurable improvements Kwery is the digital advertising agency for ambitious brands. Get in touch for a free audit.

With ample experience, a proven roadmap for growth and an in-house level of service, we’ll make pay-per-click your strategic and competitive advantage.

Essential Strategies to Tackle High CPC in Google Ads PPCIn his latest update on tackling high CPC in Google Ads, our he...
06/12/2023

Essential Strategies to Tackle High CPC in Google Ads PPC

In his latest update on tackling high CPC in Google Ads, our head of PPC Performance shares game-changing pointers for anyone facing the uphill battle of rising costs.

Marko gives practical strategies to advertisers, like making landing pages user-friendly and focusing on relevant keywords.

He breaks down the equation to maintain profitability amidst rising CPCs and spills the beans on tracking all conversions, creating a smart keyword strategy, conducting regular search term audits, and many more smart tactics!

Read the full post and share some of your own tips!

🚀 Essential Strategies to Tackle High CPC in Google Ads PPC 🚀 Facing the uphill battle of rising CPCs in Google Ads? You're not alone. Industry benchmarks…

How Google Ads Auction System is Rigged Against AdvertisersRecent findings on the inner workings of Google’s Ads Auction...
05/12/2023

How Google Ads Auction System is Rigged Against Advertisers

Recent findings on the inner workings of Google’s Ads Auction System have left advertisers with unshakeable feelings of eeriness.

In Kasim Aslam's video, the "Dark Side of Google's Price Fixing" he exposes the truth behind ad rank thresholds and dynamic pricing.

Marko Minka delves into the unsettling subject in a LinkedIn post where he also asks a pertinent question on the matter:
As Google's control over advertisers tightens, is PPC management now about protecting clients from their greed?

Read the full post below, and let us know what your thoughts are.

😈 How Google Ads Auction System is Rigged Against Advertisers 😈 Just watched Kasim Aslam's gripping video on “Uncovering the Dark Side of Google's Price…

Spending Big Money on Clicks?We’ve uncovered 3 unorthodox tweaks to squeeze more leads from every ounce of cash spent.Ou...
01/12/2023

Spending Big Money on Clicks?

We’ve uncovered 3 unorthodox tweaks to squeeze more leads from every ounce of cash spent.

Our PPC Head of Performance, Marko, distilled years optimizing multi-million ad spends into simple but controversial moves any small business can make.

Like reserving budgets at clever times, creating tailored landing pages, and retargeting previous visitors for mere pennies.

Think outside the box and cure high cost-per-clicks with Marko's unconventional budget hacks by clicking below.

🎯 3 Unconventional (Yet Effective) PPC Tips for Better Results 🎯 🗓️ END-OF-MONTH BUDGETING ✅ Keep a higher portion of your budget reserved for the last…

Wondering if Broad Match is the PPC hero or a sneaky revenue villain?Our director, Marko, and PPC Head of Performance re...
30/11/2023

Wondering if Broad Match is the PPC hero or a sneaky revenue villain?

Our director, Marko, and PPC Head of Performance recently shared his thoughts on a rather compelling article on Optmyzr that delves into yet another Google Ads study.

In this post, he offers an incredibly valuable, yet bite-sized perspective on whether Broad Match is the PPC superhero we all thought it to be or the silent revenue killer we were all oblivious to.

Click below to join the conversation and share your key takeaways from the article!

🚨 Relying on Broad Match for revenue? Time for a reality check! 🚨 Optmyzr's recent study, analyzing over 2,637 accounts, brings new insights into the…

The 5 best Google Ad scripts, according to Nils Rooijmans. Read about Disapproved Extensions Report; Stop phrase and bro...
18/09/2020

The 5 best Google Ad scripts, according to Nils Rooijmans. Read about Disapproved Extensions Report; Stop phrase and broad match modifier script; capacity controller Google Ads script; Trending Search Terms script and ETA vs RSA Query Report script here:

With TONs of scripts out there where do you even begin?! Let me spare you the pain of endlessly searching for, installing and testing the best Google Ads scripts that came out in 2020. Here’s a list of my favorites. Be sure to also check out my all-time list of over 300(!) Google Ads Scripts. … ...

Learn how to use your knowledge about paid social audience to further improve your paid search results from Susan Wenogr...
16/09/2020

Learn how to use your knowledge about paid social audience to further improve your paid search results from Susan Wenograd, Director of Paid Acquisition at Nextiva. A recap of her presentation from Search Engine Journal eSummit is here, written by Brent Csutoras:

Learn how to use what you know about your paid social audience to further improve your paid search results – and vice versa.

14/09/2020

William Larcom from PPC Hero summarized the latest updates to paid media platforms, such as Google, Microsof and Facebook. In case you wanted to be informed up to date, more details are here:

In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.

Video content undoubtedly creates faster and stronger connections between brands and their target audiences. Video Marke...
09/09/2020

Video content undoubtedly creates faster and stronger connections between brands and their target audiences. Video Marketing delivers boosted awareness, better engagement, higher traffic and much more. Akvile DeFazio shares few tricks about how to create interesting content on various platforms:

Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all...

Even an outsider knows what targeted audience is. But how does it work and how to use it in your own advantage as a sell...
07/09/2020

Even an outsider knows what targeted audience is. But how does it work and how to use it in your own advantage as a seller? Co-founder and Director of eSparkBiz Technologies shares all the tricks and tips to use in-market audiences for better search campaigns:

Audience targeting has is crucial to enterprise marketing campaigns. Discover all the tricks and tips to use in-market audiences for your search campaigns.

Increase your ability to evaluate lead quality at many different data layers of an account has been crucial to improving...
04/09/2020

Increase your ability to evaluate lead quality at many different data layers of an account has been crucial to improving the quality of our campaigns by using Salesforce lead data for your account optimisation. More details here by Abby Woodcock on Clix:

Google rolled out the conversion import for Salesforce feature in 2016, and it is truly a game-changer. As any good digital marketer knows, not all leads are good leads, and we’re constantly …

Google further improves customer match, offline conversion tracking and expands lead extensions. It also means easier da...
28/08/2020

Google further improves customer match, offline conversion tracking and expands lead extensions. It also means easier data sharing between third-party applications and Google Ads. What does it mean for you could be found in this piece by Greg Swan on Tinuiti:

Here’s a look at everything we know about Google’s lead generation themed update for August 2020.

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