09/04/2025
Reminder: is for all the seasons… ☀️ Even British ones.
New campaign from adds a yachting vibe to the British summertime with a yacht named Check Mate. All very elegant, all very not my usual experience of a UK summer!
Appreciate the style being filmed on 35mm for full nostalgic effect. Pans across sun lollies, retro sun decks, and the kind of seaside glamour that makes you forget the seagull trauma, that I had with my youth in summers in Blackpool. (I hate birds)
Still love seeing boating as part of a cultural moment. Less tabloid scandal, more timeless chic hopefully this summer!