Digivate

10/12/2024

Hosting provider letting you down? Find out why you should host with Digivate! https://www.digivate.com/services/web-hosting/

Reliable, secure, and high-performance web hosting services tailored for businesses of all sizes. Enjoy 99.9% uptime and expert support.

09/12/2024

🛍️ ✅ Today is one of the biggest days in eCommerce!

Find out what Green Monday is and how your business can get involved.

29/11/2024

Time for a health check! Does your website meet all these SEO best practices?

28/11/2024

Happy Thanksgiving to all who celebrate!

We're thankful for this gorgeous team of Digivators (and a few old faces) 🥰

27/11/2024

Communicate better, to a bigger crowd, with our creative SEO copywriting services.

https://www.digivate.com/services/content-marketing/copywriting/

25/11/2024

How to find out what people think of your brand 🧠 ✨

1. Surveys, Questionnaires and Focus Groups

Create surveys or questionnaires to collect feedback from your customers, employees, stakeholders, and even suppliers.

Ask how they perceive your brand, what associations they have with it, and what emotions it evokes.

This might seem like a thing of the past, but conducting focus groups with a representative sample of your target audience can be incredibly valuable. With video calls, it isn’t that hard to pull off!

2. Monitor Reviews and Social Media

Monitor social media channels for mentions of your brand, especially any you’re not using! Check online reviews on Yelp, Google Reviews, and industry-specific review sites.

Analyse comments, reviews, and discussions to gauge the mood and identify recurring themes.

You’ll come to understand what customers appreciate about your brand and where you need to improve.

3. Customer and Employee Interviews

Arrange one-on-one interviews with key customers or clients. Dive deep into their experiences with your brand and gather authentic qualitative insights.

It’s also a great idea to explore your internal team’s perceptions of the brand. Employees are often brand ambassadors – their understanding and alignment with the brand can impact external perceptions in a big way.

4. Website Analytics

Analyse website traffic and user behaviour on your online platforms. Understand which pages and content attract the most attention and how users engage with your brand online.

You can utilise brand monitoring tools like Moz Brand Authority™ to track brand mentions, sentiment, and trends. These tools automate the process of collecting data from various online sources so you can focus on the analysis!

5. Digivate Brand Audits

Partnering with an expert Brand Auditor saves you time and ensures you see the truth (not just what you want to see 😉).

We will carry out meaningful interviews and surveys, dive into your data and explore the perception of your brand vs. your competitors. Pop us a message to find out more.

21/11/2024

But is your website answering it ... ?

Here's some advice from our CRO (Conversion Rate Optimisation) specialist:

- Have a clear value proposition that resonates with your target audience.
- Focus on benefits, not features.
- Include testimonials/reviews from customers who've GAINED something from using your business.
- Feel free to mention what visitors stand to lose if they *don't* use your business. ('Don't miss out on...')
- Try to demonstrate value visually.

Need a hand? Pop us a message and we'll talk!

20/11/2024

A well-organised site structure helps both users and search engines understand your website’s content. Here's how to do it:

👉 Create a clear hierarchy of categories and subcategories.
👉 Use internal linking to connect related pages.
👉 Implement a logical navigation menu.
👉 Ensure clear and concise URL structures.

19/11/2024

Did you know that we use our own WordPress plugin to build flexible custom elements on your sites?

Find out what our Web Developer Farouk can achieve for your business: link in bio.

18/11/2024

💡 Holidays and international celebration days can provide much-needed inspiration for your social media calendar.

You probably don’t need us to remind you about Christmas or Valentine’s Day. But there are many more holidays that might be relevant to your brand or target audience.

🔗 Discover 106 lesser-known holidays that can make your social media posts stand out: https://www.digivate.com/blog/social-media/106-lesser-known-holidays-social-media/

15/11/2024

Our team consists of digital marketing specialists in London, Toronto, Cape Town and beyond 🌍

Why? Because we want to hire the best talent from all over the world. And we want to use our team's 'glocal' mindset to get our clients the results they've dreamed of.

🔖 Find out more: www.digivate.com

14/11/2024

Instagram is the perfect place to show what your brand is all about.

We love making waves with paid AND organic Instagram. 💥 DM to learn more.