Inelon

Inelon INELON Holdings is a global communications consultancy that helps clients solve corporate, financial and public affairs problems that impact their reputations

What are the Advantages of Global Marketing?As the footprints of the internet grow larger and larger, the world grows sm...
03/11/2022

What are the Advantages of Global Marketing?
As the footprints of the internet grow larger and larger, the world grows smaller.
Global Marketing has transitioned from a strategy only large corporations could engage in; to a necessity for any company on the internet.
Companies see several gains from selling their products in international markets.
Global Marketing allows your company to access three distinct advantages.

Know the MarketThe first step in attempting to break new ground for marketing is to understand the ground that you inten...
03/11/2022

Know the Market
The first step in attempting to break new ground for marketing is to understand the ground that you intend to break.
Context is everything. Each country and region has a complex set of sub-behaviors, rules, and rituals they follow.
These will influence the way the customers in through markets deal with marketing content that you put out.
This ranges from the channel of preferred communication to what is considered acceptable marketing material.
This will require extensive research, on a global scale. Much like traditional research, the task is finding what consumers want and planning how to produce those products for them.

Develop a Marketing PlanYou can’t just change the language in which you market and expect to be successful.You need to s...
03/11/2022

Develop a Marketing Plan
You can’t just change the language in which you market and expect to be successful.
You need to stick to the rigid definitions of your brand that you spent years developing. But you also have to be flexible to change, based on the prior market research.
You could get started off the ground running if you partnered with a local firm. But this could involve sharing revenue and/or trade secrets with potential rivals.
For example, American coffee giant Starbucks partnered with multinational conglomerate Tata to launch the coffee-chain in India.
Some companies even host events and promotions to create a buzz about their products. RedBull, most famously, hosts Grand Prix’s and Soap Box races to advertise itself.
When you’ve built the ideal image, it comes time to decide who will help you spread it. Companies often partner with a marketing agency of their global stature to push the boat out.
These may include tangibles like creative undertakings, media planning, hoardings, and other mass publicity campaigns.
This also has to be translated, localized and relevant new ones created for specific markets.
It is important to have language agnostic marketing tools at hand, that work for you around the clock.

Lack of Adaptation of Sales and Marketing ChannelsA marketing channel is the people, organizations, and activities neces...
03/11/2022

Lack of Adaptation of Sales and Marketing Channels
A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.
From the distribution of goods to the distribution of content, channels differ from country to country.
Facebook has a large presence in Indonesia, making it the ideal channel of distribution. However, e-commerce isn’t particularly pervasive.

Localize Your global Marketing ApproachWhile it is easy to write down and document a global content strategy, it’s much ...
03/11/2022

Localize Your global Marketing Approach
While it is easy to write down and document a global content strategy, it’s much harder to put it into practice.
The fundamental challenge for a global team is to build something that local markets would clamor for
To this end, what worked for your local audience might not work internationally.
Taking your marketing efforts global does not mean you have to give up on localizing your message. You have to act “glocally”.

Lack of Adaptation of Sales and Marketing ChannelsA marketing channel is the people, organizations, and activities neces...
26/09/2020

Lack of Adaptation of Sales and Marketing Channels

A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.
From the distribution of goods to the distribution of content, channels differ from country to country.
Facebook has a large presence in Indonesia, making it the ideal channel of distribution. However, e-commerce isn’t particularly pervasive.

Develop a Marketing PlanYou can’t just change the language in which you market and expect to be successful.You need to s...
26/09/2020

Develop a Marketing Plan

You can’t just change the language in which you market and expect to be successful.
You need to stick to the rigid definitions of your brand that you spent years developing. But you also have to be flexible to change, based on the prior market research.
You could get started off the ground running if you partnered with a local firm. But this could involve sharing revenue and/or trade secrets with potential rivals.
For example, American coffee giant Starbucks partnered with multinational conglomerate Tata to launch the coffee-chain in India.
Some companies even host events and promotions to create a buzz about their products. RedBull, most famously, hosts Grand Prix’s and Soap Box races to advertise itself.
When you’ve built the ideal image, it comes time to decide who will help you spread it. Companies often partner with a marketing agency of their global stature to push the boat out.
These may include tangibles like creative undertakings, media planning, hoardings, and other mass publicity campaigns.
This also has to be translated, localized and relevant new ones created for specific markets.
It is important to have language agnostic marketing tools at hand, that work for you around the clock.

Know the MarketThe first step in attempting to break new ground for marketing is to understand the ground that you inten...
26/09/2020

Know the Market

The first step in attempting to break new ground for marketing is to understand the ground that you intend to break.
Context is everything. Each country and region has a complex set of sub-behaviors, rules, and rituals they follow.
These will influence the way the customers in through markets deal with marketing content that you put out.
This ranges from the channel of preferred communication to what is considered acceptable marketing material.
This will require extensive research, on a global scale. Much like traditional research, the task is finding what consumers want and planning how to produce those products for them.

What are the Advantages of Global Marketing?As the footprints of the internet grow larger and larger, the world grows sm...
26/09/2020

What are the Advantages of Global Marketing?

As the footprints of the internet grow larger and larger, the world grows smaller.
Global Marketing has transitioned from a strategy only large corporations could engage in; to a necessity for any company on the internet.
Companies see several gains from selling their products in international markets.
Global Marketing allows your company to access three distinct advantages.

Hi, friends! We are pleased to invite you to our new office at Paul St, Shoreditch, London EC2A 4NE, UK. As always, for ...
08/06/2019

Hi, friends! We are pleased to invite you to our new office at Paul St, Shoreditch, London EC2A 4NE, UK. As always, for our friends and customers: coffee, tea and mini bar :)

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EC2A4NE

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+447440961652

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