Uncommon Creative Studio

Uncommon Creative Studio Uncommon is a creative studio building brands that people in the real world actually wish existed.

KFC’s ‘Bucket for One’ by Uncommon Stockholm, shot by Pål Allan 🍗 Trading traditional food styling for macro-lens renai...
03/06/2026

KFC’s ‘Bucket for One’ by Uncommon Stockholm, shot by Pål Allan 🍗
Trading traditional food styling for macro-lens renaissance-inspired photography, depicting visceral moments of lick, poking & coughing on fried chicken to playfully claim it as your own.

‘Starring Liverpool defender Ibrahima Konaté & Barcelona forward Ferran Torres, the campaign places the players atop wri...
02/06/2026

‘Starring Liverpool defender Ibrahima Konaté & Barcelona forward Ferran Torres, the campaign places the players atop writhing masses of bodies, visually representing the constant pressure applied by opponents, fans & media while showing the athletes remaining calm & composed.’
Ad Age on our recent work for Under Armour - ‘For Pressure Lovers’ 🔥
https://adage.com/creativity/campaigns-commercials/aa-creative-ads-today-adidas-espn-garage-beer-nike-palace-pepsi-seed-under-armour-usta/

02/06/2026

Uncommon Stockholm introduces ‘A Bucket for One’ with KFC 🐔
Seeing how far Swedes will really go to protect their fast food, the campaign brings primal selfish instinct to a brand that has been built on the notion of sharing.

‘See It Differently’ wins 7 awards at this year’s The One Show for our work with BritBox 🎥A love letter to traditional f...
01/06/2026

‘See It Differently’ wins 7 awards at this year’s The One Show for our work with BritBox 🎥
A love letter to traditional filmmaking celebrating production craft - condensing over 14 hours of continuous filming into a single, seamless, behind-the-scenes film centered on 1 actor in a single hair-and-makeup chair, continuously transforming in real-time featuring 11 sets spanning 4 genres.
🥇 Gold x Moving Image Craft in Special & Practical Effects
🥈 Silver x Branded Entertainment
🥈 Silver x Production Design
🥉 Bronze x Innovation in Ex*****on in Film
✨ Merit x Innovation in Branded Entertainment
✨ Merit x Film & Video
✨ Merit x Cinema

01/06/2026

Introducing our new work for Under Armour ‘Shadow Elite 4’, focusing on the problems that speed causes on the pitch & leaving someone in your shadow 🔥
The latest campaign from Uncommon taps into the modern reality of football, where leaving someone in your shadow is how games are won.

‘Reflections’ wins 6 times at The One Show 2026 with British Airways ✈️ A series showing the world as seen from cabin se...
29/05/2026

‘Reflections’ wins 6 times at The One Show 2026 with British Airways ✈️
A series showing the world as seen from cabin seats through the lens of British photographers - from London’s skyline on approach to Heathrow to the beaches of the Bahamas - each catching the British Airways logo as a reflection hiding in plain sight 🔥 📸
🏆 Best in Discipline for Design in Advertising
🥇 Gold x Poster Design
🥇 Gold x Craft Art Direction
🥈 Silver x Out of Home
✨ Merit x Innovation in Campaign Design
✨ Merit x Posters Series

29/05/2026

'For Pressure Lovers'
2/2 Torres
Uncommon's latest work for Under Armour stars Konaté & Torres, to launch the HeatGear Elite Baselayer. Designed to highlight the pressure athletes face & how the best players don't shy away from it, but thrive under it 🔥

29/05/2026

‘Insurance brands usually deal in vague positive claims. But anyone who has run a small business knows the reality is very different. Rather than making polished ads about perfect lives, we made the ads themselves fall apart. Reminding people that when everything goes wrong Hiscox is here to help protect you.’
Uncommon Co-founder Lucy Jameson x Campaign UK on Hiscox’s latest iteration of ‘The Most Disastrous Campaign Ever’🔥
https://www.campaignlive.co.uk/article/hiscox-brings-the-disastrous-campaign-ever-tv/1959003
Watch ‘ SIZING FAIL’ 5/5 👀

28/05/2026

‘’The Most Disastrous Campaign Ever’ has been running in OOH, print & radio since 2023. Now they’re taking those muck-ups to TV. The campaign has helped Hiscox achieve significant gains in brand health & search volumes, contributing to record sales - all while helping position them as a brand that truly understands the realities of running a small business.’
The Stable on our continued partnership with Hiscox 🔥
https://www.thestable.com.au/uncommon-creative-studio-hiscox-makes-the-most-disastrous-tv-commercials-ever/
Watch ‘FOREIGN LANGUAGE’ 5/5 👀

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