Uncommon Creative Studio

07/09/2026

‘Clash Royale & Uncommon Stockholm wanted to prove that ‘rage quitting’ is not bad for business by building an entire campaign around the insight that 66% of gamers rage quit & 85% of them come back enjoying the game more.’
Luerzers Archive on ‘Turning Rage into Victory’ with Clash Royale 😡
https://www.luerzersarchive.com/work/supercell-6/?srsltid=AfmBOoo-3Yjj-g4uH9DJbTYyShOE1OmCW9w_DcyKso_l925qP3c7S9fX

04/09/2026

The Ordinary’s Global Brand Director Yasmin O'Neal speaks to The Drum on the strategy behind The Periodic Fable, partnership with Uncommon & pushing category norms 🔥
‘People think that things are reassuringly expensive because of all the misinformation & marketing fluff that’s out in the world. We wanted to address that. It might feel like a misdirect to spend a time talking about buzzwords the industry uses, but what that says about their product speaks volumes, without us having to say it at all. We have to have unexpected messages that people genuinely want to talk about in order to get that reach. This is about being in culture.’
https://www.thedrum.com/news/dance-on-tension-how-the-ordinary-and-uncommon-are-pushing-category-norms

04/09/2026

‘The 72-second film uses real rage clips sourced from across the internet & places them within the game. Players’ screams, rants & outbursts give the game’s characters their voices, turning online meltdowns into battle cries in the arena.’
Campaign UK covers Uncommon Stockholm’s work for Clash Royale - ‘Turn Rage Into Victory’ 😡
https://www.campaignlive.co.uk/article/clash-royale-%E2%80%9Cturn-rage-victory%E2%80%9D-uncommon-stockholm/1968620

03/09/2026

Uncommon co-founder Lucy Jameson joins Oystercatchers panel discussing the value of brand & why reputation is a genuine force for growth & how brands can manage & report on that value in a way that holds up in the boardroom 💡
Joined alongside Edelman EMEA CEO Julian Payne & Senior Vice President, International Marketing at Celsius International Aisling Rya, where they’ll discuss why brand deserves a more strategic role in business decision-making & how marketers can build a stronger case for investment & influence.
24th September @ The Soho Hotel 📍

03/09/2026

The Drum’s Ad of the Day x Uncommon New York’s ‘Playlist It’ for Spotify 🔥
‘The clue is in the small Spotify icon, the username & the words ‘Public Playlist.’ That tells you the headline is not the work of an award-winning copywriter, but someone’s actual playlist title. Turning playlist names into hyper-local punchlines.’
Read the full piece 🔽👀 https://www.thedrum.com/news/ad-of-the-day-spotify-turns-playlist-names-into-hyper-local-punchlines

02/09/2026

Uncommon New York’s Chief Strategy Officer Steve Zaroff judges at this year’s ADWEEK’s Innovator 50 Jury 💡
From advancing emerging technologies like AI to delivering breakthrough ideas that drive real business impact, the ADWEEK Innovator 50 spotlights the executives who are shaping the future of marketing & advertising by pushing the boundaries of what’s possible.

01/09/2026

‘The executions are tailored to their surroundings with ‘Which one of you has a boat?’ in Miami & ‘I refuse to take accountability so I blame it on the 405’ in Los Angeles. The idea is to use the sometimes oddly specific language of playlist titles as advertising copy, pairing users’ musical shorthand for their moods & moments with city streets, highways & neighborhoods.’
Ad Age on our New York’s latest work for Spotify ‘Playlist It’ 🔥
Read the full piece ➡️ https://adage.com/creativity/work/aa-spotify-playlist-it/

01/09/2026

‘Someone once said the best of our work is an idea with a hole in it. What they mean by that is that we leave it unfinished enough so that other people, influencers, anybody with an opinion - can get involved. That’s really the future of ideas - to create something that everyone can make their own version of. Rather than dictating one polished interpretation, ‘The Periodic Fable’ gave people dozens of phrases to dispute, mock or explain.’
Nils Leonard interviewed by The Drum on how The Ordinary & Uncommon are pushing category norms following a Grand Prix win at this year’s Cannes Lions 🔥
https://www.thedrum.com/news/dance-on-tension-how-the-ordinary-and-uncommon-are-pushing-category-norms

28/08/2026

Continuing our work with Clash Royale, Uncommon Stockholm introduces their latest piece of work - ‘Turn Rage Into Victory’ 😡
0% AI. 100% Human made. 1000% Rage. The film is made using real rage clips sourced from across the internet, celebrating the passion & unfiltered emotions that come to competitive gaming.

27/08/2026

Fast Company dives into our latest campaign for Spotify - Playlist It 🔥
‘A playlist is like a time capsule. It can capture a moment & feeling better than almost anything else. Spotify is uniquely aware of that power, which is why it’s dedicating dozens of billboards to the beauty of the playlist working with Uncommon to create a series of billboards that showcase the unique place the playlist has in culture.’
Read the full piece 🔽👀

A new Spotify campaign from Uncommon Creative Studio taps into the feeling a perfectly curated playlist can evoke.