The IWSR

The IWSR IWSR is the global authority on beverage alcohol data and intelligence The IWSR is the leading source of data and analysis on the beverage alcohol market.

The IWSR’s database, essential to the industry, quantifies the global market of wine, spirits, beer and mixed drinks by volume and value, and provides insight into short- and long-term trends. Our data is used by all of the largest multinational beverage alcohol companies, as well as many more local companies. The IWSR’s unique methodology allows us to get closer to what is actually consumed and b

etter understand how markets work. The IWSR conducts face-to-face interviews with over 1,500 companies in 118 countries each year, with further input from 350 companies. The IWSR tracks overall consumption and trends at brand, quality and category level. The IWSR Magazine, written by the IWSR’s specialist international analysts, features industry news, new products, interviews with key industry players and in-depth market analysis based on unique access to the IWSR's data.​

29/06/2021

The recording of our 'US Trends Briefing on Flavours' is now available to view via the following link: https://bit.ly/3joBGbs

‘Distilling technology has come a long way and this allows us to accurately capture flavours’ says Laura Carl, marketing...
25/06/2021

‘Distilling technology has come a long way and this allows us to accurately capture flavours’ says Laura Carl, marketing product owner at Atom Brands - https://bit.ly/3dwmeGH

Consumption may be broadly shifting from ‘low’ to ‘no’, however, this is not a consistent picture across the globe - htt...
24/06/2021

Consumption may be broadly shifting from ‘low’ to ‘no’, however, this is not a consistent picture across the globe - https://bit.ly/3cOJ0Jx

With ecommerce on the rise, global market positions are shifting as digital purchase behaviours start taking root – http...
21/06/2021

With ecommerce on the rise, global market positions are shifting as digital purchase behaviours start taking root – https://bit.ly/3zam2WD

Old world whisky (Scotland, US, Ireland) and Emerging market players (Japan, Taiwan, Denmark & India) are approaching th...
14/06/2021

Old world whisky (Scotland, US, Ireland) and Emerging market players (Japan, Taiwan, Denmark & India) are approaching their respective future in intriguing ways. Read more - https://bit.ly/3zkvxml

Some brands likes Pernod Ricard, Moët Hennessy & Rémy Cointreau are seeing wins across both US & China markets – https:/...
08/06/2021

Some brands likes Pernod Ricard, Moët Hennessy & Rémy Cointreau are seeing wins across both US & China markets – https://bit.ly/3zam2WD

IWSR analyses the performance of the no-and-low alcohol segments and how their paths are diverging.
01/06/2021

IWSR analyses the performance of the no-and-low alcohol segments and how their paths are diverging.

  The no-alcohol and low-alcohol sub-categories are both rooted in the overarching health and wellness trend. However, consumption is driven by distinct consumer behaviours, and no-alcohol products appear to be outperforming low-alcohol offerings. IWSR data shows that in 10 key no/low markets (Aust...

Whisky is seeing a renaissance unlike any its witnessed in the past years.
25/05/2021

Whisky is seeing a renaissance unlike any its witnessed in the past years.

Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed

19/05/2021

Tommy Keeling, Research Director at IWSR, analyses what drives success for Asian brands looking to grow their international footprint. More here - https://bit.ly/3rWdtuy

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