18/05/2026
Don’t rely on just one advertising platform.
If you do, your business can become vulnerable overnight.
I’m currently working with a US-based SaaS company that sells software worldwide.
When we started, most of the budget was focused on Meta Ads.
Then we expanded into:
- Google Ads
- Microsoft Ads (Bing)
- Affiliate partnerships
After analyzing the performance, we noticed something interesting:
Google and Bing were delivering more stable and efficient acquisition costs, while Meta's CPA was comparatively higher.
So we strategically reduced the Meta budget and shifted more spend toward search campaigns.
The result?
Our target CPA was $82.
Now our average blended CPA across Meta, Google, and Bing is only $61.
A strong marketing strategy is not about depending on one platform.
It’s about building a diversified acquisition system.