Tuhin Khan

Tuhin Khan Google Ads Expert | I help businesses generate more Leads and Sales. London, UK

Google Ads is changing something on August 17.And if you're running paid ads — you need to know this.If your campaign is...
04/08/2026

Google Ads is changing something on August 17.
And if you're running paid ads — you need to know this.

If your campaign is running on Target CPA or Target ROAS and it's showing "Limited by budget" — this update hits you directly.

Currently Google is a bit flexible with your targets.
You set £50 CPA — Google might spend £55 or £58 sometimes to bring in more conversions. Not a huge deal.

After August 17 — that's gone.

£50 means £50. Full stop.

Most people set their CPA or ROAS target months ago and never touched it again. That forgotten number is about to run your campaigns strictly.

Good Side— finally forces advertisers to stop ignoring their targets.

Bad Side — Google gets stricter while businesses get less control. That's a pattern I don't like.

So this week :
Open your account.
Go to the Bid Target Adjustment Tool.
Check every campaign showing "Limited by budget."
Update anything that doesn't make sense today.

What's your opinion on this update? 👇

Don’t rely on just one advertising platform.If you do, your business can become vulnerable overnight.I’m currently worki...
18/05/2026

Don’t rely on just one advertising platform.

If you do, your business can become vulnerable overnight.

I’m currently working with a US-based SaaS company that sells software worldwide.

When we started, most of the budget was focused on Meta Ads.

Then we expanded into:

- Google Ads

- Microsoft Ads (Bing)

- Affiliate partnerships

After analyzing the performance, we noticed something interesting:

Google and Bing were delivering more stable and efficient acquisition costs, while Meta's CPA was comparatively higher.

So we strategically reduced the Meta budget and shifted more spend toward search campaigns.

The result?

Our target CPA was $82.

Now our average blended CPA across Meta, Google, and Bing is only $61.

A strong marketing strategy is not about depending on one platform.

It’s about building a diversified acquisition system.

Google Ads Common Mistake 1:Inconsistent conversion tracking setupYou think you’re getting leads… but the data says some...
20/04/2026

Google Ads Common Mistake 1:
Inconsistent conversion tracking setup

You think you’re getting leads… but the data says something else.

This is one of the most common issues I see:

❌ Different campaigns tracking different actions
❌ Some using “Every”, others using “One”
❌ Duplicate tags firing

Google gets confused.
And when data is messy, optimisation goes in the wrong direction.

✅ Fix:

- Audit all your conversion actions. Check what's actually being tracked
- Verify tags fire when a real lead happens
- Don't track the same conversion twice (e.g., both a phone call AND a form submit from the same person on the same day)
- Test your tracking before relying on it for optimisation

👉 Where to find it:
Goals / Conversions / Summary - click each conversion and check the status (Active/Inactive).

Also check:
Tools / Tag Assistant - make sure your tags are firing correctly.

When your conversion tracking is actually working,
Google can finally optimise for real leads instead of guessing.

--------------------------------------------

Running Google Ads but not getting the results you need?
Follow me. Every Monday I share one practical fix you can actually apply that week.

🔥 5 FREE Audit Slots This Week — Book yours before they're gone.

132 Window Blinds Leads in 30 DaysA window blind company in London needed more customer inquiries.They had ads running b...
15/04/2026

132 Window Blinds Leads in 30 Days

A window blind company in London needed more customer inquiries.
They had ads running but weren't getting quality leads.

Their main challenges:

- Low conversion rate
- High CPC
- Slow Landing Page

Here's what I did:

Landing Page Optimization:
- Made it mobile-friendly
- Added clear CTA.
- Included before/after photos of installations
- Added customer testimonials(GBP reviews) and trust badges

Setup Conversion Tracking Properly:
- Fixed the conversion tags
- Added offline conversions

Local Targeting:
- Focused on London postcodes they serve
- Excluded areas outside their range
- Added location asset to show address

High-Intent Keywords:
- Added high intent keywords(GEO, Emergency, Long-tail)
- Added negative keywords to block irrelevant clicks
- Search campaigns only(this month we'll run a pmax)

Ad Copy That Converts:
- Highlighted "Free Consultation & Measurement"
- Focused on quality and fast installation
- Added strong CTAs

Device Optimization:
- (+)25% bid adjustment on mobile
- (-)15% on desktop

Ongoing Optimization:
- A/B tested ad copies
- Adjusted bids based on performance
- Added new negatives regularly

Pro Tips for Window Blind Business:
- Use visual keywords (before/after drives intent)
- Mobile-friendly website/landing page
- And the most important part is "test multiple strategies."

Want more quality leads for your blind business?
DM me and let's build a winning campaign.

13/04/2026

PMax for lead gen? Nah
Especially for local businesses

They struggle with Google Ads
Budgets are always tight
Conversions are often wrong

Here's the real deal →
You feed PMax bad data
It just chases any conversion
Algo gets super good at it

But not all conversions matter:
✓ Some are qualified prospects
✓ Some are unqualified inquiries
✓ Some are job applications

All count the same to PMax.

Your ad spend?

It's a mess: →
→ Half targets unqualified leads
→ Quarter targets irrelevant audiences
→ ROI is effectively negligible

The actual problem is measurement ↓
PMax doesn't know who buys
It only sees form fills

I fixed this for a client:
✗ Stopped tracking form submissions
✓ Started importing actual sales
✓ Only paying customers counted

Six weeks later:
📉 Lead volume dropped 30%
📈 Close rate jumped to 18%
💰 Revenue per ad dollar doubled

Stop chasing activity.
Start chasing revenue.

What are your conversions right now?

The Google Ads audit I run on every new account — shared in full.Step 1: Conversion Tracking→ Are all conversion actions...
07/04/2026

The Google Ads audit I run on every new account — shared in full.

Step 1: Conversion Tracking
→ Are all conversion actions firing correctly?
→ Any duplicates inflating the numbers?
→ Is the conversion window set to match the buying cycle?

Step 2: Account Structure
→ Is there a brand campaign protecting branded searches?
→ Are campaign goals clearly defined and separated?
→ Are Search and Display running in the same campaign?

Step 3: Keywords
→ Search Terms Report: what are we actually paying for?
→ Any keywords with 50+ clicks and 0 conversions in 90 days?
→ Are negative keywords in place at account AND campaign level?

Step 4: Bidding
→ Is Smart Bidding running with enough conversion data (30+ per month)?
→ Are bid modifiers set for device, location, time of day?

Step 5: Ads + Landing Pages
→ Is ad copy relevant to the keyword theme?
→ Does the landing page match the ad's promise?
→ What's the landing page load time on mobile?

This takes about 45 minutes.

Most accounts fail at step 1.
Which step does yours fail at?

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