Amazing PR

25/08/2026

A message from :
2027 AWARDS: A SABBATICAL
(but entries for 2028 will be opening in early September next year, 2027...)
I hope, if you're reading this, that you are having a lovely August before we go into
"back to work - back to school" mode after the holidays.
l've decided to take a sabbatical until next August - simply because there is so much going on at the moment that I need to take time off to juggle it all.

So I wish you a beautiful September, which for many of us of course is one of the busiest months of the year (!)
I have a lot to do, but I will be staying close to nature and trying to pace myself
I saw a video on Instagram some months ago and instead of saying "goodbye" or
"see you soon",
, a woman who was being

I saw a video on Instagram some months ago and instead of saying "goodbye" or
"see you soon",
", a woman who was being
interviewed (randomly) in a park said to the interviewer "may wonderful things come your way"... or something along
those lines.
I hope they do *

#2027

05/03/2026

23/09/2025

Repost from for
1 WEEK REMAINING
to enter the 15th year of the awards!

P.s. did you know there are four key panels for judging? UK, Europe, USA, and Australia 💚

Meet the UK panel (as shown on blog!):

Alice Theobald, Red Carpet Celebrity TV, Editorial and Advertising Hair & Makeup Artist (including Julia Bradbury, Lorraine Kelly and Idris Elba), Alice is also a beauty editor and one of the best known artists in the industry and often requested for celebrity weddings.

Justine Jenkins, Cruelty-Free Red Carpet Makeup Artist (including Fearne Cotton, Keeley Hawes, Vicky McClure, Jodie Comer) with over 24 years experience working with British and international celebrities. She is the author of the eco beauty book “Sustainable Beauty”, vegan, and widely respected for her stance against animal cruelty.

Lisa Payne, Head of Beauty Trends at Stylist Trend Forecasting & Analysis Specialists

Liz McCarthy, Brand & Innovation Expert, Strategic Brand Development Specialist (Beauty + Wellness)

Nikki Taylor, Beauty Consultant to Brands, Retailers and Distributors

Katie Hill, Co-Founder and Editor-in-Chief of leading UK-based sustainable lifestyle guide My Green Pod

Lynda D’aboh, Content Creator, Beauty, Wellness and Sustainability

Ana Green, beauty education consultant, previously 5 years experience in various roles at leading organic cosmetic formulation school Formula Botanica

Bryanna Martonis, Founder of green lifestyle blog The ecoLogical

Liz Chapman, Founder, Green Goddess PR

Susie Amy, Actress and Beauty Brand Ambassador

Denise Rabor, Founder, Wow Beauty (Beauty + Wellness)

Edwina Wynyard, Director, Amazing PR

Emma McElvenny, PR & Content Marketing Manager, Tisserand

Janice Hards, Founder, Janice Hards PR (Beauty)

Head over to to see more info, and make sure to submit your entries by the deadline at the end of September!

15/09/2025

11/09/2024

From “We’re OPEN!” For 2025. As of 10 minutes ago, and we can’t wait to get started.

And a special mention for Paris-London brand the very first entry of the year.

DATES TO NOTE

Entries: OPEN NOW (click bio link or the 2025 Awards Entry Form tab at the top of thebeautyshortlist.com home page)

Entries close: 30 October
Samples in by: 5 November

A W A R D S + W I N N E R S
Friday 7 March 2025

Who can enter?
These awards are green + global

Our 2025 Panel..will be announced on 24 September (with a few new faces!)

These awards are:

Free from advertising, partnerships, collabs, sponsorship, hidden allegiances

Expert-judged (only - no public vote, no “testers”) - you can’t judge a serum properly unless you’ve tried a whole lot of them, really understand ingredients/possible allergens/formulations/INCI so no - we don’t use “testers” everything is judged with ample time over a number of months.

Ethical brands only, and smaller artisan brands are welcome alongside much bigger green brands (that’s the way we like it - each product and brand judged on its own merits)

So as we get ready to start compiling the “must try/buy” shortlist for 2025, I just want to wish all the participants “GOOD LUCK!” And as always many thanks to the judges in the UK, EU, USA & Australia who are such an important reason why these awards are closely followed, with “genuine results”.

So pop Friday 7 March in your diary and join us for the brilliant WINNERS!