TFR Agency

23/07/2025

Introducing Wasabi’s Roll Above the Rest 🍱

TFR supported the 41-location national restaurant group, in the launch of their new summer menu which featured a key new product for the brand, their Omakase boxes.

To celebrate the launch, we kick started the summer with the Roll Above the Rest boat party, hosting media and influencers for a first taste of the new menu, and to immerse themselves in the brand with live sushi making classes, signature cocktails and our Roll Above the Rest photobooth,

What we brought to the (sushi making) table:
🍣 Production and branding
🍣 Guest list management
🍣 Event planning
🍣 Influencer engagement
🍣 Media relations
🍣 Content creation

21/07/2025

Dr Alex George X Pho 🔥

Last week we unveiled our latest campaign with Vietnamese restaurant group launching the brand’s Fuelled by Pho summer wellness campaign.

As Pho continue their journey, promoting wellness through their 98% gluten free menu, heroing their bone broth with collagen boosting, hydrating properties, and cementing their relevance among a new generation of mindful foodies.

The campaign launched with the collaboration between and Pho as he created his own menu bundle and fronted content that explores the health benefits of key Pho ingredients - most notably its signature 12-hour bone broth.

Our team conceptualised and executed the campaign from strategy to creative development, and content direction to talent partnerships.

More to come this summer, stay tuned 👀

18/07/2025

HUN WAKE UP, Be At One has a new menu 🍹

Each year, our team knows that the month of May means one thing for our client - and that’s a new menu 🔥

After last year’s CGI-filled launch featuring cocktails swinging through central London, Be At One wanted to push the creative boundaries again for 2025.

Cue the red carpet — it’s time for cocktails to strike a pose 📸✨

03/03/2025

There ain’t no party like a party 🕺🪩

This month marked the re-launch of our client Be At One’s Regent Street bar after it’s glow up (including a new secret bar complete Espresso Martini printing machine 🤫).

To mark the occasion, we created a campaign that drove hype for the launch and ultimately bookings for the opening weekend.

Touch points included:

🍩 Office drops with bespoke Pornstar Martini and Raspberry Beret cocktail flavoured Doughnuts

🛺 A branded Tuk Tuk to deliver people straight to the party

📸 A Vogue inspired photo box to mark the moment on camera

🎤 Collaborating with the UK’s rising Q***r icon on pre-launch content

When you have client’s that say yes to all the chaos, it makes everything so much more enjoyable and no one does chaos like Be At One 👏

18/01/2025

🚨WE’RE RECRUITING 🚨

We’re looking for a Social Content Creator to join the team!

We’re looking for someone who loves social media, making TikTok’s, Reels and is probably a little bit obsessed with memes.

We’re in the business of pop culture so a love for how moments become moments is key. We’re looking for a person who walks into the office and knows all the breaking news that’s happened over night and has ideas for how we can then build them into fun and engaging content for clients.

This person will be nimble, energetic and ready to run out the office armed with their camera phone to shoot content.

You’ll report into our Social Lead and work closely with the wider Social and Content team to deliver culturally relevant content and storytelling for our clients.

This role requires someone creative (but still organised), a lover of storytelling and living in the moment!

We aren’t looking for years experience, but instead a deep love of social and desire to create really cool content.

You will work across a range of clients from lifestyle, to hospitality, to celebrity, to entertainment. You will be on top of trends, an avid social listener, live for experiences and have a natural get sh*t done attitude.

Feel free to DM us or apply at [email protected] 📱

Full spec, salary and perks on our website ✅

17/01/2025

We are TAPPED!

This week we launched the world’s first bone broth billboard at Victoria Station with Pho, serving ACTUAL broth.

The “Fuelled by Pho” billboard handed out free cups of their famous bone-broth, otherwise known as “liquid gold”, packed full of health benefits to help tackle your January blues. Live over two days outside Victoria station the billboard pumped out pours for passersby, warming them through in custom designed coffee cups.

Over the past year, we’ve cooked up some customer-centric IRL ideas with Pho - from a viral hangover bar and Gluten-Free Girlies Week to a Freshers Pho bus tour.

Big up one of the leading hospitality brands that we get to work with at the intersection of lifestyle.
We LIVE for turning social listening and consumer cravings into real-life moments that hit just right with our clients.

17/01/2025

29/11/2024

So Solid Crew, Client Christmas party, news articles, Manchester, teeth gems, activations, cookies and tattoos.

What. A. Month. 😮‍💨

02/10/2024

Two weeks ago we launched the Heinz x Harry Pinero x Yung Filly x GDK (German Doner Kebab) ‘Secret Sauce’,

With an all-star event at Amazing Grace, joined by a host of UK talent including Maya Jama, Krept & Konan and Aitch.

Some of the launch moments included, a phone booth to leave a message for Harry and Yung Filly, a merch store and a pop-up teeth gem stand.

(A time was had.)

For the last few months, The Fitting Room have been working on the comms, culture and event plan for The Secret Sauce launch.

Social media stars Harry Pinero and Yung Filly created the sauce with Heinz, launching exclusively at GDK.

The pair, known for their hilarious social media skits, have millions of followers who tune in for their blend of humour, culture, and lifestyle.

Their chemistry and creativity have made them household names among Gen Z and millennials.

But this isn’t just a collaboration that they’ve put their names on.

Pinero and Filly have been hands-on in the production of the Secret Sauce, ensuring the collaboration embodies their fun and high-energy style.

Heinz, now known for their iconic collaborations, has a history of creating highly anticipated products that capture the public’s imagination.

And this collab is no exception.

The new sauce is available exclusively at GDK restaurants across the UK.