1step2market

1step2market Агентство маркетинговых коммуникаций 1step2market 1step2market is a boutique marketing agency that can help you get closer to your clients.

We conduct market research to understand your clients, their buyer persona and buyer journey. Then we develop positioning and go-to-market strategy. We plan and execute promotion activities, maximizing business effect with optimal ROI. We develop and manage loyalty programs that attract people, important for your business. We help Russian companies enter the British market and promote British comp

anies in Russia. We are nimble, efficient, inventive and hard-working. We are professional - our executive team has on average 15+ years of experience in marketing, communications and management. We will always try to exceed your expectations.

Forbes Business Council ❤️Thanks for the opportunity to share my thoughts
07/02/2024

Forbes Business Council ❤️

Thanks for the opportunity to share my thoughts

Three trends, along with a few lessons from climate startups, can steer the oil and gas sector toward climate-friendliness and ease their transition to greener practices.

     Dr. Micol Chiesa Churchill (Partner and Head of Climate Science Planet Fund) - will join the pitch jury and panel a...
06/05/2023



Dr. Micol Chiesa Churchill (Partner and Head of Climate Science Planet Fund) - will join the pitch jury and panel at our event on the 18th of May, featuring Matthew Sherburne from Shell Ventures, Alexander Starchenko from First Imagine! Ventures and John Greasley (Chair of GB Interconnectors’ Forum).

🔥
f your startup focuses on energy and is fundraising right now, use the opportunity to pitch these amazing investors for free!
Apply here (deadline 10th of May) https://lnkd.in/ghfrZ2wt

🔥The after the pitch would be most interesting to:

🚀 startup in the ClimateTech and/or energy segment - you will learn what opportunities in the energy infrastructure landscape will open

💰 - you will know what parts of the market will be in demand for new solutions

🏢 from energy and energy infrastructure (e.g. National Grid, Centrica, E.ON, EDF (UK), ScottishPower, Scottish and Southern Electricity Networks), - you will know what kind of solutions already exist on the market and where your companies will go. It's always better to ride the wave

Grab your tickets while they are available

Link in the comments

   Check last week's panel recording about       if you couldn't come.You will get useful tips& tricks on fundraising st...
04/04/2023



Check last week's panel recording about if you couldn't come.

You will get useful tips& tricks on fundraising strategy, key valuation factors, approach to IP and measuring impact from Samia Qader, Estia Ryan, Jonathan Tudor and Ross Cummings. 40 minutes well-spent.

RECORDING in the first comment

We can't thank enough our amazing partners:

ORGANIZATIONAL PARTNER
❤️ Energy & Environment Club - London Business School - one of the most exciting clubs in the top global business school. Without the support of Tara Davis, Winston Kortenhorst and Koji Muto, the project would not happen.

SUPPORT PARTNER
❤️ One of the top UK and European patenting agencies Gill Jennings & Every LLP - is a great place to seek advice on IP strategy. We did once and we're happy with the support provided.

RESEARCH PARTNER
❤️ Net Zero Insights - the most comprehensive database of the European ClimateTech ecosystem and one of the top industry researchers.

       Only 3 days left to apply to the   pitch session for the British early-stage. Our Jury:🔥 Samia Qader (Senior Prin...
17/03/2023



Only 3 days left to apply to the pitch session for the British early-stage.

Our Jury:
🔥 Samia Qader (Senior Principal at Climate VC)
🔥Estia Ryan (Investor & Head of Research at Eka Ventures )
🔥Jonathan Tudor (Investment Partner at Clean Growth Fund)

Why Participate?
This is a unique chance to pitch to investors of this calibre and gain insightful feedback that could help refine your strategy, positioning and presentation. Furthermore, you will receive constructive feedback from the audience of peers, students and London Business School alums. The top 3 startups will be rewarded with inexpensive but invaluable prizes.
Plus, all startups will get a 50% off the tickets to the further panel "ClimateTech startup valuation: does impact count?"

Important Facts:
🆓 Entry for the pitch session is FREE.
5️⃣ Only FIVE startups will be chosen to present.
⏰ Please strive to make the pitch no longer than 3 minutes. each startup has a 5-minute limit for pitch and Q&A.
❗ The deadline for submissions is the 19th of March EOD.

The selection committee decision will be announced by Friday, the evening of the 24th of March.

The collapse of   sends a shockwave across the whole startup ecosystem, naturally touching the ClimateTech segment. "Sad...
12/03/2023

The collapse of sends a shockwave across the whole startup ecosystem, naturally touching the ClimateTech segment.

"Sad to watch cascading impacts... SVB had 10 years experience in investing , and 62% of community financings to date have been led or participated in by the Bank." says Arif Cem, Green Policy and Climate Analytics, Climate Strategy & Delivery at EBRD.

🇺🇸US-based ClimateTech businesses can tap into the SVB Relief Fund for Climate Entrepreneurs, started by Dimitry Gershenson.
Link: https://form.jotform.com/230688719136061

🇪🇺EU-Based ClimateTech companies can reach out to Arman Anatürk, Co-Founder @ HackCapital
"For VC’s & Startups - we're offering our EU-based investment vehicle for you to quickly roll up funding into a portfolio company that needs it, or for startups to roll-up funding from their network. "

🇬🇧UK-Based businesses, please check the list of valuable tools to navigate out of the crisis, compiled by Mountide ventures
https://medium.com/mountside-ventures/uk-resources-for-those-impacted-by-silicon-valley-banks-collapse-8fdef040138

By now, you’ll have seen the news that the UK arm of Silicon Valley Bank is set to be declared insolvent by the Bank of England. Many are…

Is   a hot segment? Did it grow or contract last year and will it grow further? What are the threats and opportunities f...
03/03/2023

Is a hot segment? Did it grow or contract last year and will it grow further? What are the threats and opportunities for this segment? What is the practical advise for the founder?

If you didn't have a chance to attend the first event in 1step2market // Climatetech series, "Will ClimateTech boom in 2023", please check the recording on Youtube (and please like, share and subscribe to the channel while you're at it 😜).

The link is in the comments, as usual. Thanks!

17/02/2023



One of the largest global newsletters, Climate Tech VC, has analysed the last year in the industry. Unlike Net Zero Insights or PwC UK they believe that the industry slowed down in 2022. However, the devil is in the detail.

In their methodology, Climate Tech VC excludes non-equity financing (e.g. debt, grants etc.), which grew significantly last year, according to NetZero Insights: "Debt and grants are becoming increasingly more popular in climate tech, growing +60% and +128% YoY respectively."

Additionally, Climate Tech VC has a slightly different definition of and other aspects of the methodology. This might explain the twice smaller total volume of the ClimateTech market in their assessment ($40B vs. $82B)

It's a new industry, and no standard definitions or methodology exists. It would be interesting to see how it matures.

Highlights
💸 Climate tech companies raised +$40B across ~1,000 venture and growth deals in 2022
💰 2022 funding was 3% down from 2021's peak, driven by a 24% drop in Growth stage funding
🪜 A tale of three stages: while the Growth stage dropped, the Middle of the market flattened, and (Seed, Series A) Early stage activity accelerated 61%+
📉 Round sizes were smaller at every stage, with sharper 30%+ declines in Later-stage
📈 Meanwhile, deal count grew ~40% up and to the right across every industry
💨 Carbon and Built Environment are emerging stars, multiplying 2.4x and 3.8x in funding respectively since 2021
💼 ~2,000 investors joined more than 1 climate deal in 2022. Of those, 613 invested in more than 5 climate deals last year
🌱 Specialist investment firms led the most deals in their respective industries

Dive in. The link is in the comments

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