IAB UK

Name: IAB UK
Address: 67-68 Long Acre, London, WC2E9JD, GB
Telephone: +442070506969
Price range: £

IAB UK is the trade body for digital advertising in the UK As the UK trade organisation for digital advertising, we're big fans of all things digital!

09/09/2026

New IAB UK Ad Tech Podcast: Pat talks to Damon Reeve, CEO of Ozone, about publisher-led innovation, the AI conversations actually worth having, and why Ozone Labs exists to share R&D that never becomes a packaged product.

Language models have made prototyping quick and cheap. That opens the door to a more experimental era in ad tech, if the industry actually uses it.

Full episode at the link in bio, or wherever you get your podcasts 🎧

24/08/2026

Does AI in advertising ever slow down? 🤔

Episode 2 of the IAB UK Ad Tech Podcast: Joe Mountford (Crimtan) talks to Pat about AI-powered audience modelling, swapping survey-based personas for real behavioural signals and statistical modelling.

Inflection point or sinusoidal curve? Have a listen and decide.

🎧 Link in bio

11/08/2026

Working with brands is one of the first major hurdles for creators going pro. At we asked Creators who’ve already made that leap for their advice to those about to do it for the first time.

We’ll be bringing creators, agencies, platforms, and publishers together for our Creator Marketing Growth Summit on September 15. If you’re an IAB member and work with creators, or are a creator yourself, we’d love to have you there.

More details including registration and lineup are available via the link in the bio.

ukjp

06/08/2026

At the launch event of IAB Compass: Digital Out-of-Home, we put some questions to the experts: how DOOH has changed, the misconceptions that stick, where its strengths lie, and what’s next.

31/07/2026

Creator working with brands for the first time? Keep these things in mind

17/07/2026

That’s a wrap on the first ever AdLabs. 🧪

Our new hands-on training day made its sold out debut this week, with attendees testing AI tools live across the full campaign lifecycle: creating ad creative, structuring plans, simulating audiences, optimising campaigns and even building an AI agent to buy and sell media.

Thank you to the experts from Innovid, Cape.io, Microsoft, NewtonX, Blis, Meta, The Trade Desk, Arwen AI and Teads who led the sessions, and to everyone who came ready to get stuck in.

Watch out for where AdLabs goes next. 👀

06/07/2026

Creator marketing is growing fast, but how big is the UK market really?
 
We’re creating an official measure of UK creator marketing ad spend, and we’d love input from creators and companies working in the space.
 
Your response will help build a clearer picture of the sector and support its future growth.
 
Link to 10 min Survey in bio.

And as a thank you, all entrants will have the chance to win a £100 gift voucher to Circolo Popolare.
 
All responses are anonymous and reported only in aggregate.
 
iabuk

19/06/2026

The advice on how to “do Cannes” usually arrives too late to be useful. Digiday asked two of our team who’ve made their mistakes already.

Our CEO Jon Mew on the rookie error of trying to do everything: “By day three, I was running on caffeine and good intentions. Cannes rewards curiosity, but not FOMO.”

Our Director of Industry Relations Alex Kozloff on the quiet anxiety nobody admits to: “My biggest mistake was thinking everyone else was having a better Cannes than me.”

Worth paying attention to before you pack out the diary.🥂

11/06/2026

AI. Platforms. Agencies. Consumer behaviour.

Few people have had a front-row seat to as much industry change as Sir Martin Sorrell.

Recorded live at SXSW London, this special episode of the IAB UK Podcast sees James Chandler and Sir Martin discuss the trends reshaping advertising and media, the challenges facing marketers today, and what businesses need to do to stay competitive in an increasingly complex landscape.

Watch the full episode on Youtube or listen wherever you get your podcasts.

Address

67-68 Long Acre
London
WC2E9JD

Telephone

+442070506969

Website

http://iabuk.com/

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