IAB UK

Name: IAB UK
Address: 67-68 Long Acre, London, WC2E9JD, GB
Telephone: +442070506969
Price range: £

IAB UK is the trade body for digital advertising in the UK As the UK trade organisation for digital advertising, we're big fans of all things digital!

11/06/2026

AI. Platforms. Agencies. Consumer behaviour.

Few people have had a front-row seat to as much industry change as Sir Martin Sorrell.

Recorded live at SXSW London, this special episode of the IAB UK Podcast sees James Chandler and Sir Martin discuss the trends reshaping advertising and media, the challenges facing marketers today, and what businesses need to do to stay competitive in an increasingly complex landscape.

Watch the full episode on Youtube or listen wherever you get your podcasts.

19/05/2026

Today, we’re proud to launch the UK’s first industry-backed Creator Qualification from IAB UK.

As creator marketing becomes an increasingly central part of the media mix, the industry needs stronger standards, clearer understanding of advertising rules, and greater support for creators navigating commercial partnerships responsibly. That’s why we’ve developed a new qualification programme, hosted by Riyadh Khalaf and created as part of the EASA AdEthics programme with input from the Advertising Standards Authority (ASA).

The programme covers:
- Advertising regulation and disclosure best practice
- Platform policies and campaign planning
- Contracts, measurement and professional standards
- Long-term creator career development

This qualification is designed to help creators build credibility, strengthen brand partnerships, and protect audience trust, while helping raise standards across the wider ecosystem.

Get qualified today: https://www.iabuk.com/creatorqualification

13/05/2026

Podcasting continues to evolve rapidly, from audio-first formats to video-led shows, changing audience behaviours, and new commercial models.

This new research from the Reuters Institute explores how publishers are adapting to the next phase of podcasting, and we’re pleased to se James Chandler contributing to the conversation.

A fascinating read for anyone working across media, publishing, advertising, and audio,

11/05/2026

A standout moment from this year so far: our CEO Jonathan Mew featured in The Guardian sharing perspectives on creativity, human insight, and the future of marketing in the age of AI.

08/05/2026

AI is reshaping advertising fast. Are you keeping up?

Join us this May for our AI Growth Summit: a fast-paced day of expert insights, live demos, practical takeaways, and fresh thinking on how AI is transforming the industry.

From agencies and brands to publishers, media owners, and tech platforms, this is where the industry comes together.

And the best part? Members attend for free. Book your tickets on our website!

31/07/2025

The countdown to October 1 is on!

For anyone working on advertising campaigns for Less Healthy Food (LHF) products, there’s a new campaign to help you understand the incoming restrictions.

From October 1, ads for identifiable LHF products should not be shown on Ofcom-licensed TV and Ofcom-regulated on-demand services before the watershed, or as paid-for online advertisements at any time.

Prepare by using the campaign’s guidance to key resources, including online training, to help your campaigns meet the industry agreement from October 1.

Find out more via the link in our bio or stories 🔗

07/07/2025

Big ideas. Bold formats. Back for 2025.

Media Upfronts is returning this October – and we’ve given it a total refresh. Now spanning two high-impact days, expect exclusive launches, unmissable talks & future-gazing insights from the platforms, publishers & media owners shaping what’s next.

🎟️ Free for IAB UK members, advertisers & agencies
📍 Protein Studios, Shoreditch
📅 14–15 October

Spots are limited – book now via the link in bio 💥

18/06/2025

What DOES the IAB stand for? We asked some of our oldest new friends – and the answers did not disappoint 💬

Big thanks to for this wholesome chaos courtesy of the Tanglewood Care Homes legends who’ve quite literally seen it all and always prove that age is no barrier to banter ❤️

23/05/2025

🚨 Engage 2025 is nearly here! 🚨

On Tuesday 10 June, we’re heading back to Soho Place for our flagship event – and this year we’re going all in on content that connects 🤳

Come and celebrate content that smashes the mould – from the ‘had to share’ moments to the stories setting the cultural agenda 👇

📍 Soho Place, London
📅 10 June
🎟 Free for advertiser and agency members
📲 Secure your spot via the link in our bio/stories

10/01/2025

First week of Jan done ✅ Here’s our list of what’s in and out for 2025 - you’re welcome!

Address

67-68 Long Acre
London
WC2E9JD

Telephone

+442070506969

Website

http://iabuk.com/

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