Firefly Communications

08/04/2021

Airbnb has completely cut its performance marketing - permanently. Instead, it's focusing on brand marketing and PR. Resident Firefly, Charlotte Stoel, explains why now is the time for other brands (big or small) to assess their marketing spend and to make a bold move

Firefly Communications Group looks at the latest change to Airbnb's marketing strategy during the pandemic, and what it means

30/03/2021

It's time to take a good, hard look at ourselves. Our CEO, Claire Walker, on why it's time to get upfront and personal about our organisation and its reputation https://bit.ly/3lNiseA

Claire Walker, CEO of Firefly Communications Group, the Reputation Shapers, looks at the benefits of looking at the stark reality of truth

24/03/2021

Spring has hopefully finally sprung, and with it there is an abundance of new stories popping up in the tech world. So what's trending in tech news right now?

Firefly provides a round-up of the major news and technology developments in March 2021, including Bitcoin's meteoric surge and Facebook's issues

15/03/2021

Here at Firefly, we're working on an exciting new project: our new book, Reputation in the Round. We've spoken to some great people but we need more help! One chapter is dedicated to employees, so we would appreciate any willing employees to fill out this questionnaire:

Thank you for helping us with our new book, Reputation in the Round. These responses will form part of the chapter looking at employee views on reputation. We greatly appreciate every contributor - everyone's comments will be anonymous. However if you would like to be credited or if you would like t...

11/03/2021

We're a CMS gold standard agency! The PRCA's Communications Management Standard (CMS) is the PR industry’s gold standard and we have received our gold badge as one of an elite group of agencies holding it for more than 15 years!

02/03/2021

Wondering what the appointment of the new Amazon CEO will mean for the business and its reputation? Resident Firefly, Tim Williams, shares his thoughts in our latest blog

Jeff Bezos is stepping down as CEO of Amazon. So what next? This expert piece explores the opportunity executive communications presents.

25/02/2021

February - the month of love letters and pancakes and apparently also smartwatches checking our heartbeats and companies flipping out about acquisitions. As we head into March here's what's happening in the world of tech and the big stories to be keeping an eye on

A round-up of the tech stories that are hotting up right now and worth keeping an eye on, including news from Google, Facebook and Nvidia.

16/02/2021

For many of us, the snow is melting and warmer weather is on the way. As we hope to start seeing the first spring blooms how can we make sure our comms campaigns are blooming marvellous too?

What lessons can we learn from nature and how can we translate that to our comms campaigns? Our CEO Claire reflects