Tina Touli Design

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Tina Touli Design

I am Tina Touli, a freelance London-based graphic communication designer specialised in branding, typography and editorial design.

However, that does not stop me from exploring different areas, such as webdesign, illustration, animation, etc. I have been invited to present my work in different events, for instance, the Adobe Live Stream at OFFF Festival in Barcelona, the Adobe Graphic Design Live Stream, the Adobe Creative Meet Up in London. My designs have been repeatedly awarded by associations like Adobe, L'oreal Professionnel Paris, Hewlett Packard, European Packaging Design Association, etc. I have participated in many exhibitions, as for example, at the the Beijing Design Week and the Arcane Gallery. In addition, my designs has been published in various publications, such as the "Creative Packaging Structures" and the “Playful Graphics”.

14/09/2026

Finally sharing this one! ✨ A fun campaign created for USA Facts, combining 2D kinetic typography, 3D refracted glass visuals, sound design and voiceover creation. 🙌

The typography drives the rhythm, the glass visuals add the depth, and the voiceover walks the viewer through the narrative. Such a satisfying mix of disciplines to work across!

29/08/2026

Another kinetic type piece for and this one was so much fun to work on! 🎶

A vibrant space celebrating Music, Arts and Culture in Barking Riverside, East London. Holographic textures, prismatic lighting, pulsing flashes… basically everything a good night out should feel like, but make it typography!

26/08/2026

So happy to finally share this one. Illustration created for the Adobe Creative Club, a grassroots event celebrating the creative community. ✏️

The brief called for something dynamic and eye-catching, a visual with real personality that could represent a creative community in all its energy and diversity. Bold but approachable. Vibrant but considered. The kind of image that makes you stop scrolling.

I had so much fun exploring playful shapes, rich colours and creative elements that all worked together to tell a story. Getting the balance right between excitement and inclusivity was the real creative challenge, and one I absolutely loved working through. 🎨✨

17/08/2026

PLAY TOGETHER ✨ A typographic exploration diving into bold 3D letterforms, retro gradients and that irresistible chromatic glow 💜🔵

12/08/2026

Behind the scenes of one of the materials used for the TOCA ME festival titles, foam! ✨

It all started from the name itself. TOCA ME means “touch me” in Spanish, and touch became the entire concept. From connecting with people to moving someone emotionally, touching is one of the most intimate and personal forms of communication

So the exploration began. Different textures, different materials, each one appealing to the senses in its own unique way. Foam was one of those discoveries, soft, tactile and full of unexpected possibilities 🙌
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Creative Direction: Tina Touli
Concept & Production: Tina Touli &

05/08/2026

So excited to share this super fun project, the identity for the Creative Paper Conference 2026 by Grafikmagazin ! ✨

Paper at the heart of everything. A series of expressive paper sculptures developed as an asset library across all the conference deliverables 📄

Strips of paper become creative paths, cut, layered and twisted to create movement and rhythm. Simple material, limitless possibilities. The whole process was a reminder of how much you can push a single element through repetition, tension and a lot of hands-on experimentation 🙌

09/07/2026

Behind the scenes of creating the NPR Music ‘Best Music of 2024’ series graphic! 🎶✨
Such a fun one to work on. Simple type meets liquids, and suddenly the possibilities are endless 🌊🎨 Always so excited when hands-on experimentation takes a project somewhere unexpected 🙌🔥

NPRMusic DesignProcess Lettering

07/07/2026

“Wir kriegen das hin!” We can do this! 💪🧡✨

So excited to share this cover design created for Frankfurter Allgemeine Quarterly! The brief was all about optimism, and the challenge was to make the typography itself feel optimistic. Bold, bouncy, floating against an open sky, because optimism deserves to take up space 🙌

Lettering GraphicDesign Optimism TypeDesign

28/06/2026

Another “perfect” 3D type, or maybe…

Part three of the National Women's Soccer League x Adobe typography series is here! ⚽✨

This one brings another bold hero archetype to life through expressive fan lettering, part of the “Free Your Fan” campaign celebrating the energy and personality of NWSL supporters 🔥🙌

Each piece in this series has been such a fun challenge, finding a different voice and attitude through type alone 🎨
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23/06/2026

New concept drop 👟🔥 Design exploration, mixing bold graphics, typography and a vivid colour palette turning into a fun pair of sneakers! Sometimes the best projects are the ones with no brief at all, just colour, pattern and a bit of fun ✨🎨

Address

London

Website

http://tinatouli.com/

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