11/06/2026
New work with & 🍼🎬
New parents hear a thousand voices. Sometimes the one worth trusting is your own. 💛
We’re proud to help bring SMA new campaign to life, celebrating instinctive parenting with expert support when it matters most.
Brand: SMA + Nestlé Content Studio
Creative Director: Christian Haywood .haywood
Studio Producer: Andrea Robson
Project Manager: Katie Torpey
Design Lead: Greg Bland
Production Manager (EPM): Jessica Malicki
Partner Agency: The Liberty Guild
Production Company: ☝️
Director: Chris Fowles
Director of Photography: Charles Mori
Executive Producer: Matt Hichens .hichens
Producer: Billy Rowlinson
Production Manager: Robyn Warwick
Production Assistant: Florence Wilding
1st AD: Micki Colker-Pearlman
Gaffer: James Duff
1st AC: James Woodmass
Playback: Iman Ahmed .london
Production Designer: Kat Hawker
Art Director: Lea Emmery .emmery
Wardrobe Stylist: Sarah Marie Collins
HMU: Sinead Kelly
Casting Director: Tree Petts Casting
Stills Photographer: Jacob Niblett
Edit House: Tenthree
Editor: Beth Roberts
Producer: Lottie Allister Crooke
Edit Assistant: Moyo Omotade
Post: Creative Outpost .outpost
Colourist: Alexandre Nerzic
Flame: James ‘Krispy’ Cornwell
Sound: Luke Isom
Producer: Andy Salem
Original Music: Rumble .post