Nicki Friis • Growth Strategy

Nicki Friis • Growth Strategy 👑 I help startups grow faster online
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I run a newsletter covering the secret strategies behind high growth startups – what’s working well right now, what’s not and some numbers to back it all up!

New project 🤫 .one
02/01/2022

New project 🤫 .one

[ 30 Cognitive Biases - Part 5 ]The human brain is pretty tricky: While we think we know things, there’s a whole list of...
27/12/2021

[ 30 Cognitive Biases - Part 5 ]

The human brain is pretty tricky: While we think we know things, there’s a whole list of cognitive biases that can be gumming up the works.

We’ve found 30 types of cognitive bias that come up nearly every day, in petty Facebook arguments, in horoscopes, and on the global stage. 



Spotify boils its data points down to top artists and listening minutes for the most part. The initial Wrapped campaign ...
26/12/2021

Spotify boils its data points down to top artists and listening minutes for the most part. The initial Wrapped campaign found people really were interested to learn about their listening data and Spotify ran with it year after year.

We're curious creatures by nature so if you can visualize the stats in a digestible way, you’re heading in the right direction as a brand.

30 Cognitive Biases to be awere of -Part 4🔔 Turn on post notifications so you never miss any post! ...
23/12/2021

30 Cognitive Biases to be awere of -Part 4

🔔 Turn on post notifications so you never miss any post!



Every year new Christmas ads are released to inspire us, humour us and, evidently, make us cry. Here is a list of favour...
22/12/2021

Every year new Christmas ads are released to inspire us, humour us and, evidently, make us cry. Here is a list of favourites from recent years.

What do you think works well during holiday season?

Comment below 👇

👇👇 Give it a read]A mental model is a concept, framework, or worldview that you carry around in your mind to help you in...
20/12/2021

👇👇 Give it a read]

A mental model is a concept, framework, or worldview that you carry around in your mind to help you interpret the world and understand the relationship between things. Mental models are deeply held beliefs about how the world works.

For example, supply and demand is a mental model that helps you understand how the economy works.
Game theory is a mental model that helps you understand how relationships and trust work. Entropy is a mental model that helps you understand how disorder and decay work.

Mental models guide your perception and behavior. They are the thinking tools that you use to understand life, make decisions, and solve problems.

If you use Netflix, you've probably wondered about the specific genres that it suggests to you. Some of them just seem s...
19/12/2021

If you use Netflix, you've probably wondered about the specific genres that it suggests to you. Some of them just seem so specific that it's absurd.

But how does Netflix do that?

Netflix has meticulously analyzed and tagged every movie and TV show imaginable. They possess a stockpile of data about Hollywood entertainment that is absolutely unprecedented.

30 Cognitive Biases to be awere of -Part 3Part 3 talks about the curse of knowledge, spotlight effect and Naive realism....
17/12/2021

30 Cognitive Biases to be awere of -Part 3

Part 3 talks about the curse of knowledge, spotlight effect and Naive realism.

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Using heuristics can cause us to engage in various cognitive biases and commit certain fallacies. As a result, we may ma...
16/12/2021

Using heuristics can cause us to engage in various cognitive biases and commit certain fallacies. As a result, we may make poor decisions and inaccurate judgments and predictions.

Awareness of heuristics can aid us in avoiding them, which will ultimately lead us to engage in more adaptive behaviours. Also, a better understanding of these heuristics can help you understand shopper behaviour and influence the purchase decision of your target market.

We’ve found 30 types of cognitive bias that come up nearly every day, in petty Facebook arguments, in horoscopes, and on...
14/12/2021

We’ve found 30 types of cognitive bias that come up nearly every day, in petty Facebook arguments, in horoscopes, and on the global stage. 

Part 2 covers the bandwagon effect, halo effect and false consensus!

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When journalists write a news story they put a lot of thought into its title. The headline is what sells the story, what...
13/12/2021

When journalists write a news story they put a lot of thought into its title.

The headline is what sells the story, what draws the reader into the feature.

It works the same for online video. The first few seconds are like a headline that will either grab or loose your viewers’ attention.

As time goes on our attention span diminishes, but don’t think of this as a problem — think of it as an opportunity.

Use these 3 elements in your headlines and see the results for yourself!


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