28/04/2026
Spring in New York has us reminiscing.
Last year, we partnered with to bring Good Days Daily to life, a campaign built to make SPF part of your everyday, not just your beach bag.
So instead of another pop-up, we took over a Bleecker Street bodega.
Because the goal wasn’t just to create a moment (even though we did 😌), it was also to position SPF as a daily habit.
We reimagined the space with Sun Bum’s Daily 50 SPF line at the center, surrounded by the bodega elements New Yorkers already know: shelves, snacks, grab-and-go ease.
800+ visitors later, we proved: when you meet people in their routines, behavior follows, especially when the product fits seamlessly into daily life ☀️💛