26/02/2025
5 ads I collected this month 😮💨
1. Nak’d bar - play with the name, a relatable brand doesn’t take itself too serious 😅
2. Plenish - speak your audience’s language
3. Lovehoney - the double meaning 💭 (I won’t develop this idea, but if you know the brand, you know what it means) 😅
4. Stella Artois - the Lindy effect. We were doing X before X was even X. If your product has been around for 200 years, people assume it will be around for another 200 years. If you have history, use it.
5. Lens Self Storage - seize the meme. Source new meme (man bun). Contrast your start date with the new meme (born to store since 1964).
Hilarious, genius and effective. 😉