04/10/2026
When Toyota UK asked us to help launch the Aygo X Hybrid on social media, the goal was simple: showcase the car's vibrant attitude and "fun-to-drive" character to a younger audience.
We took the traditional 'car walkaround' format and gave it a complete refresh. By combining bold studio styling, imaginative camera work, and a friendly, relatable script presented by Nina-Jade Paul, we created a vibrant hero film designed to stand out on a crowded timeline.
It’s a great example of how a shift in format and styling can completely change how a product is perceived.
If you're looking for a creative partner to breathe new life into your product content, send us a message to see how we can help.