Stori

Stori Stori, is an Influence led full-service brand agency. A team of diversely talented & curious individ Along with a detailed understanding of

We partner with clients to drive their existing business & new ventures forward through digital marketing, lead generation & brand building. We take time to understand your business, your pain-points and objectives.

Want to know what the world has been doing during quarantine??Some of these quick data stats may really surprise you..So...
06/07/2020

Want to know what the world has been doing during quarantine??

Some of these quick data stats may really surprise you..

Social Media Lockdown Stats:

- Social Media usage increased by 44% globally in March
- Influencers have been creating 50% more content
- TikTok 315 million downloads in Q1 2020
- Facebook overall usage up 30%
- YouTube Gaming viewers increased by 15%
- Instagram Live streaming up 70%
- YouTube, health & fitness videos increased by 63%
- Promoted Instagram posts achieved 76% more likes
(Stats complied by MediaKik)

For more Business Marketing Insights, Ideas & Inspiration follow Stori now… https://bit.ly/31Mi34b

29/06/2020

Burger King exploited Tesla’s autopilot bug to their advantage with

Tesla’s autopilot mode has been confusing Burger King’s logo sign as a stop sign prompting the car to stop. Burger King was super quick & clever to build on this with the promotional social media video along with the offer message...

‘’pull up with your smart car, share a video/pic with + & we’ll DM you a free Whopper code to use when you order on the BK app’’

Great ‘brand-hopping’ ex*****on by Burger King!

For more Insight, Ideas & Inspiration follow our Stori company page… Now!

BREAKING NEWS! The government of India has banned 59 apps including TikTok.The Ministry of Electronics and Information T...
29/06/2020

BREAKING NEWS! The government of India has banned 59 apps including TikTok.

The Ministry of Electronics and Information Technology (MeitY) stated that the following 59 apps "are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order”

TikTok
Shareit
Kwai
UC Browser
Baidu map
Shein
Clash of Kings
DU battery saver
Helo
Likee
YouCam makeup
Mi Community
CM Browers
Virus Cleaner
APUS Browser
ROMWE
Club Factory
Newsdog
Beutry Plus
WeChat
UC News
QQ Mail
Weibo
Xender
QQ Music
QQ Newsfeed
Bigo Live
SelfieCity
Mail Master
Parallel Space
Mi Video Call — Xiaomi
WeSync
ES File Explorer
Viva Video — QU Video Inc
Meitu
Vigo Video
New Video Status
DU Recorder
Vault- Hide
Cache Cleaner DU App studio
DU Cleaner
DU Browser
Hago Play With New Friends
Cam Scanner
Clean Master - Cheetah Mobile
Wonder Camera
Photo Wonder
QQ Player
We Meet
Sweet Selfie
Baidu Translate
Vmate
QQ International
QQ Security Center
QQ Launcher
U Video
V fly Status Video
Mobile Legends
DU Privacy

This is one of the most challenging questions we get asked.The travel industry, airlines, cruises, hotels, booking agent...
29/06/2020

This is one of the most challenging questions we get asked.
The travel industry, airlines, cruises, hotels, booking agents have been hit the worst by Covid-19. Though plans are being drawn up globally to kickstart the industry again with various safety & social distancing measures, the reality is that it may be some time before we travel to the same levels of pre-Covid-19 again.

Putting aside if your business can sustain the on-going loss of revenue & focusing purely on marketing, our advice is simple… Build Brand!

How to do this? … glossy pictures & excessiveness just do not fit the sentiments of the current time. Instead, focus more on ‘real stories’ on the human aspects of destinations. Inspiring stories of businesses & people coping with Covid-19 at your destination. Along with efforts made to preserve & restore for when travel opens again. These stories will all have an emotional impact during a time when we are all looking to support one & another… and will be remembered for a long time to come.

Sadly, it seems a real possibility that 1000’s of travel businesses will go bankrupt in the coming months. Out of the ones that survive the strongest brands will win!

26/06/2020

How???

Global Creator Watch: Magic Singh

TikTok: - 1.9 Million Followers
Instagram: - 46.2k Followers
Youtube: - 36.2k Subscribers

Sorry, not Stories… we should say ‘Fleets’ 😊Twitter is rolling out an Instagram & Snapchat story format, called, Fleets....
26/06/2020

Sorry, not Stories… we should say ‘Fleets’ 😊

Twitter is rolling out an Instagram & Snapchat story format, called, Fleets. The story format has become commonplace in most social networks. YouTube, Whatsapp, Spotify have also launched similar 24-hour disappearing posts on their network. And similar to all of the above Twitters Fleets have a very similar look & feel, be it a looking a little bit more simple to fit more in line with the simplistic Twitter format. They will not be as openly promoted, mainly only visible when you go to a specific user's feed.

Twitter is still a great brand platform be it misunderstood sometimes. Its challenge has been the open nature of dialogue & opinion it lends its self to. From which the negativity & ‘call-out’ culture seem to be what gets emphasized the most. It's this that leads many to shy away from the platform. The new Fleets product seems to be a move to combat this with a more private & temporary based posting mechanism.

It’s still too early to examine how brands can leverage this… for now, we await to see how users take to it. Stay tuned 😊

For more Insight, Ideas & Inspiration follow our Stori company page Now!

26/06/2020

You will be proved wrong!!….. anyone who thinks ‘’TikTok is song & dance numbers only, that influencers lack talent & creative content opportunities are limited, then take a look at this super innovative TikTok promotional content from top TikTok influencer Zach King (). Executed on behalf of the fast-food brand Chipotle, the hashtag created for this campaign clocked over 4 Billion Views

Being a newer platform (and the fact as it morphed from the original lip singing app Musically) TikTok still carries many preconceptions. In reality, daily, new influencers are joining the platform from different genres like Comedy, Fashion, Beauty, Motivation & Sports, who are evolving into a new breed of TikTok centric content creators. Audiences are increasingly expecting something new & different. Brands need to keep this in mind & open themselves up to the possibilities of pushing creative content innovation.

TikTok venturing into augmented reality (AR) Ad formats may be a big blow for Snapchat. The AR effect ads will allow bra...
25/06/2020

TikTok venturing into augmented reality (AR) Ad formats may be a big blow for Snapchat. The AR effect ads will allow brands to integrate digital imagery into user-generated content. The possibilities for brands here are endless giving them the ability to integrate their product or mascot into existing content.

Whilst, this is a progressive step for TikTok, to expand on their recent ad capabilities, our concern here is more for Snapchat. Snap (their parent company) were first movers in this space, whom themselves have said on average 75% of their users engage with AR content.

We are big fans of Snap, they were early innovators in many areas that have become social media norms now. Take Instagram Stories for example a clear ‘copy-cat’ product which put an immediate halt to Snapchats meteoritic rise. We hope TikTok’s AR product does not have the same impact.

Snap is still an amazing platform with a strong loyal userbase but now they do need something new! A feature, an off-shoot, an innovation that can help them once again directly compete with the big platforms.

For More Exclusive Insight, Inspiration & Ideas follow now - https://lnkd.in/gsF4eJ4

25/06/2020

Key Insights: Dance ‘hook step’ Ad campaigns are common on TikTok. But integrating the product into these has become more challenging, as users are beginning to show the first signs of ‘over-kill’ fatigue. However, SoftSoap managed to keep this campaign fresh & cleverly integrated the product into the dance step as opposed to making it a ‘forced’ accessory.

Objective: Building brand value & increasing sales during the peak of the Lockdown

Campaign: A 40-second challenge to create dance moves featuring a SoftSoap liquid hand soap ending with TikTokers washing their hands. This was set to a very catchy tune & lyrics describing the challenge.

Key Stats: (to date)
2.2 Billion Views
Total Videos: 4006
Top video: 5.4 million views, 694.3k likes, 5668 comments
Key Influencers:

25/06/2020

Simple yet powerful Instagram ex*****on!

Over 1.6 million views in 24hrs

Happy Fathers Day!!


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