Magda Baciu

17/12/2025

Today, Romania’s President, Mr. Nicușor Dan, opened a dialogue with Romanian entrepreneurs in London. An encouraging first step. Together with my fellow entrepreneurs, we discussed challenges and ideas:

- How to support businesses in expanding and producing more in Romania and internationally
- How to make life easier for investors
- And, perhaps most importantly, how the government can reshape the narrative around entrepreneurship through strategic communication. We need more people to dare. We need more people to dream. And to dream globally.

Excited to see the next steps unfold!

17/04/2025

València. The most joyful, friendly and relaxed city I have ever visited. ❤️

12/04/2024

Happy 1-month anniversary to the amazing New York trip. Inspiring people. And tall buildings reaching the sun.

07/10/2023

29/06/2023

How is it going? Is anyone working this next weekend? 🙄

26/06/2023

08/05/2023

We all went through the pain of explaining what our business does so the ideal prospects think: “That's exactly what I’m looking for”.

But how can you describe your business solution so your ready-to-convert audience feels like you’ve read their minds? Finding the answer to this question will make you feel "marketing is easy".

• Advertising becomes profitable.
• The conversion rate goes up.
• And your emails get opened.

You have at most 2 seconds to get your prospective customers’ attention.
And unless the language is inspired by their fears, dreams and struggles (and it's just a list of features), that's not gonna happen.

They will keep scrolling, exit the website and delete your email.
I was there, and it certainly felt frustrating.

That's why I'm running a free workshop with Matt Lerner, one of the early growth leaders at PayPal, on finding Language/Market Fit.

In our session on May 10th, we’ll walk you through:

1. The psychology of high-converting headlines;
2. The fastest way to validate conversion copy (even with very little traffic);
3. How to speak (effectively) to multiple buyer personas with a single headline
4. Getting your team to think in terms of customer benefits (not features)
5. B2B vs. B2C and differences in the conversion copy process

Click the link in my BIO the attend button and you’ll be notified when we go live.

26/04/2023

A message that deserves space in every house.

19/04/2023

A few moments from the Easter trip in Maramures, Romania🏡🌳It's a really nice place if you fancy a few days in nature and see beautiful unique wood churches.

04/04/2023

Putting all your eggs in one basket is never a good idea.

I was chatting with my advertising team yesterday about the vulnerability advertising channels.

That reminded me of April 2021 when Apple launched the battle against Facebook by not giving it access anymore to data "in the name of "privacy".

We knew what would come long before, and by that time, we had implemented Conversion API tracking so the algorithm wouldn't go nuts.

The naked truth is that most advertising teams don't work closely with data engineers (not a great idea).

And you might have heard in your circle about companies that were entirely reliant on Facebook Ads and almost got bankrupt in 2021.

That's painful because it's merely an outcome of a data war between the giants.

Since then, we always recommend that companies diversify their advertising distribution channels.

It's a matter of having more growth pillars about scalability while remaining profitable.

PS: My designer was off yesterday