Webstars

Webstars Goodbye Vanity Metrics: Hello Measurable Results So why would you need an agency to help you with your digital campaigns at all?

Since our inception some 23 years ago we have transformed our offering to meet the changing needs of our clients. From delivering simple websites in the early 2000s to creating digital marketing campaigns and content personalisation solutions in the 2010s, we have always used a combination of our extensive experience and clever tech to help solve our clients’ problems. Digital marketing has become

so much more sophisticated in the 2020s with the introduction of Al tools, smart tech to help measure the effectiveness of campaigns and much improved segmentation techniques reducing unnecessary costs. Well...the introduction of all this clever tech raises a new problem. Which of these techniques and tools will help me achieve my marketing objectives? What are the metrics that I should be using to determine the success of my marketing activity? Are my audiences really engaging with my content? We see our role as guiding you through this minefield so you can:
- Identify (and focus on) the right audiences
- Develop engaging creative messaging to elicit the desired action
- Select the most effective channels to reach your audience
- Measure campaign effectiveness
- Analyse and continuously improve

03/10/2024

Over the years, we’ve gone from having six or seven project managers on our team at one time... to none.

How could that possibly work?

Our directors Jez John and Louisa Scott discuss the importance of everyone in the team having project management skills, and the benefits this has on our work and our relationships with our clients.

If you want to know more about the approach to project management, feel free to drop us a message or visit our website: https://webstarsltd.com/

06/06/2024

Are you 110%* confident that you have the right balance between planning ahead and leaving yourself the space to adapt and stay agile?

Following on from our last video, we dig deeper into the tension between being prepared and remaining flexible.

*Our directors Jez John and Louisa Scott might not agree on how percentages work, but they do agree that being agile is crucial in a fast-moving industry.

Agree? Disagree? Feel completely indifferent about the importance of staying agile but want someone to talk to? We're here for all of it.

https://webstarsltd.com/

23/05/2024

Marketing plans… We spend months intricately piecing them together and then we’re scrupulous about implementing each minute detail. Right?

If this is your experience, we’d love to hear about it…but we’re willing to bet you’ve never even come close.

We’re not anti planning but we are realists. As much as we’d like to be able to predict a year into the future, we have to acknowledge that the world of digital marketing - and the market in general - is a fast-moving beast.

Our directors Jez John and Louisa Scott talk about why Webstars believes in planning in chunks of 12 weeks. Intrigued? Hear them share their opinions in the video below.

If you have thoughts or questions around this topic, we’re always happy to chat.

21/03/2024

What if you could choose your clients and never take on a job that doesn’t quite fit simply because of cash flow or lack of self-belief…?

Well, these days we do just that.

Over our many years of agency life, we’ve gradually gained the confidence to be selective, having learned that choosing your clients with forethought and care is key to positive, long-lasting business relationships.

If you’d like to chat, why not send us a message?

07/03/2024

Agency-speak can often feel designed to bewilder… and it certainly took us some time to buck the industry trend of sprinkling client communication with jargon…

In the B2B world, it’s easy to forget that there is a human being on the other end of our emails / LinkedIn messages and so on. In the era of , retaining the human element is more important than ever.

If you’d like to learn more, why not send us a message?

We’d be happy to chat with you!

15/02/2024

When we first started out, we were happy to partner with other agencies on a ‘white label’ basis and that worked for us at the time. It gave us the experience and confidence to develop and grow.

Nowadays though, we prefer to work as technical partners, outsourcing to experts where necessary. We’ve learnt that it’s much better to be transparent and communicative with clients about where our expertise lies rather than pretending to be ‘jack of all trades’.

If you’d like to learn more, why not contact us?

https://www.webstarsltd.com/contact

We’d be happy to chat with you!

01/02/2024

When you’re starting out in business, ‘fake it ‘til you make it’ can be a useful mantra: it can encourage you to put yourself out there, try new things, and most importantly, work with some fantastic clients early in your career.

But learning on the fly usually comes with a fair amount of stress… We have the grey hairs to prove it.

If you’d like to learn more, why not contact us at [email protected]?

We’d be happy to chat with you!


18/01/2024

What is more important, a highly experienced and skilled employee or one who cares passionately about doing a good job for you and your clients?

We've had an awful lot of committed, talented team members over the years, but we've also had our share of average performers...which was entirely our own fault.

Working hard on our recruitment process over the last few years has been game-changing. Using video interviews as the first stage, employing communication style assessments and 'job fit' analysis software, we feel we have significantly improved the way we hire....

But we're still learning and would love to hear about any contradictory or complementary approaches…

If you’d like to learn more, why not drop one of our directors - Jez John or Louisa Scott a message?

We’d be happy to chat with you!


04/01/2024

What if you could choose your own clients?

Luckily, you can - and over our many years of agency life, we’ve learned that choosing your clients is actually key to positive, long-lasting business relationships.

If you want to learn more about Webstars and the work we do for our clients, why not get in touch with one of our directors?

Happy holidays from all of us at Webstars!
25/12/2023

Happy holidays from all of us at Webstars!

Address

Studio 402, Coppergate House, 10 Whites Row
London
E17NF

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+442071830058

Website

Alerts

Be the first to know and let us send you an email when Webstars posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category