27/11/2014
As Vanessa of Social Catapult has said, Mari Smith has given a great summary here, so I'll share her comments too - please do watch the video to ensure you are aware of the latest News Feed changes and how it could impact your page!
Mari's words: "With Facebook's latest round of News Feed changes, as you likely know by now, any Page posts that are 'overly promotional' will see significantly less organic reach, starting in January 2015 (or sooner). But what exactly does this mean? How will the new algorithm weights work? Is it based on keywords?
Well, here's some inside intel that may help you to put things in a bit more perspective and get better prepared for the changes ahead.
First thing to know is that if you consistently share content that is high quality (and I don't mean high-resolution images here!), value-adding, contextual, relevant, and that your audience responds well to, then you likely have nothing to worry about and won't need to adjust your strategy (much!).
However, for those marketers who publish content that is overly pushy, or especially if it's hypey, pitchy, salesy, adds little value, is mostly focused on getting clicks and takes people to a scant website with various gimmicks - including landing pages with nothing but an autoplay video with no player controls - then the good news for the rest of us is that type of content won't appear in the News Feed. Even in paid posts, that type of content will be minimal to non-existent.
Here's the thing, despite the rumblings and frustrations out there among the business community, Facebook is truly on a mission to foster more TRUST and ENHANCE the user experience.
Back in 2007, when Facebook first rolled out Pages and social ads, the buzz was, "When the marketers move in, the members move out." The fear was that Facebook would become overrun with ads and it would alter the platform's primary focus of helping people to personally connect with close friends and family. So, fast forward seven years, and you may be able to see why it's important to keep overly promotional type of content in the ad/sponsored sections of the News Feed.
Yes, we all had it so good for many years with the high organic reach. But, alas, there's nothing as certain as change, right? Besides, I've always said the secret to success (on Facebook and all social media), is to think and act like a MEMBER first, then a marketer. That way, we can ensure that the members *won't* move out.
Please do watch this video and share with your friends and fans!"