Verkeer

Verkeer Pace. Performance. Partnerships. A digital agency with a difference, as focused on driving results as our clients are.

May moved search again 👀.Core updates, AI Mode growth, and changing AI Overview behaviour all reinforce one thing: SEO i...
05/06/2026

May moved search again 👀.

Core updates, AI Mode growth, and changing AI Overview behaviour all reinforce one thing: SEO is no longer just SEO.

AI marketing tools can save time, improve efficiency, and help you scale campaigns faster.From content creation and SEO ...
03/06/2026

AI marketing tools can save time, improve efficiency, and help you scale campaigns faster.

From content creation and SEO to analytics, automation, and customer insights, the right tools can make everyday marketing tasks easier and more effective.

Here are 16 AI marketing tools to help you automate, optimise, and scale your campaigns.

Tap the link in bio to read more 👆

Small UX issues can have a big impact on website performance.From confusing navigation to slow load times and unclear CT...
28/05/2026

Small UX issues can have a big impact on website performance.
From confusing navigation to slow load times and unclear CTAs, even minor friction points can stop users from converting.

Here are 7 common UX issues that could be hurting your website conversions, and what to look out for.

Read the full blog via the link in our bio.

Did you know more clicks don’t always mean better campaign performance?We still hear the myth that higher traffic automa...
21/05/2026

Did you know more clicks don’t always mean better campaign performance?

We still hear the myth that higher traffic automatically leads to better results. In reality, chasing clicks without considering intent often creates vanity metrics instead of meaningful conversions.

Here’s what we know 📈:
• High traffic doesn’t always translate into revenue
• Low-intent audiences can drain ad spend without delivering results
• The right audience consistently outperforms large volumes of low-quality traffic

Strong campaign performance isn’t about generating the most clicks, it’s about attracting the right people at the right stage of the funnel. When strategy focuses on intent and conversion quality, performance improves where it matters most.
What do you prioritise most in your campaigns: clicks, conversions, or customer quality?

April showed us what happens when AI moves from “future trend” to everyday workflow.Google is integrating Gemini directl...
20/05/2026

April showed us what happens when AI moves from “future trend” to everyday workflow.

Google is integrating Gemini directly into Ads reporting, journey-aware bidding is changing how conversions are measured, and ChatGPT ads are officially becoming a real media channel.

At the same time:
• Meta is quietly expanding Advantage+ controls
• AI-generated creative is flooding the market
• Brand differentiation is becoming more important than ever
• Advertisers are shifting toward stronger intent signals and smarter automation

We’ve rounded up the biggest paid media, AI advertising, and platform updates from May, along with what they actually mean for marketers and brands.
Read the full roundup below 👇

AI shopping, AI search, ChatGPT citations, agentic Google Search, recovering AI Overview CTRs… April was a big month for...
08/05/2026

AI shopping, AI search, ChatGPT citations, agentic Google Search, recovering AI Overview CTRs… April was a big month for SEO 👀

We’ve rounded up the biggest updates businesses actually need to know about.

Swipe for the full April roundup!

Did you know keyword research isn’t as simple as it used to be?We still hear the myth that more keywords = better result...
23/04/2026

Did you know keyword research isn’t as simple as it used to be?

We still hear the myth that more keywords = better results. In reality, over-relying on search volume and ignoring intent often drives traffic that doesn’t convert.

Here’s what we know 🔑:
• High search volume doesn’t always equal high business value
• Search intent matters more than ever
• Smaller, focused keyword sets often outperform bloated lists

Keyword research still works, but only when it’s tied to real business outcomes. Prioritise high-intent keywords, map them to your funnel, and focus on the terms most likely to drive revenue.

What does your current keyword strategy prioritise: traffic, intent, or conversions?

Everyone’s publishing more, targeting more keywords, chasing more traffic… and most of it isn’t moving the needle.Here’s...
20/04/2026

Everyone’s publishing more, targeting more keywords, chasing more traffic… and most of it isn’t moving the needle.

Here’s what to prioritise:

- Audit your revenue-driving pages first
- Target buyers, not browsers
- Fix your internal linking
- Update before you create

Bad Q1? It might mean nothing.SEO compounds. What you do now pays off later.Paid needs time. Algorithms learn before the...
16/04/2026

Bad Q1? It might mean nothing.

SEO compounds. What you do now pays off later.
Paid needs time. Algorithms learn before they perform.

Q1 isn’t about results. It’s about signals.
The brands that win in Q4 didn’t panic in Q1.

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