Trendtype

Trendtype Trendtype is a market intelligence company focused on the consumer-facing sectors in emerging African markets.

Trendtype is a market intelligence supporting high growth FMCG and consumer health companies in route to market and distribution strategy in African and Middle Eastern markets.

Which country in Africa performed best in the Paris Olympics? We look beyond the medal count and ask what happens if you...
19/08/2024

Which country in Africa performed best in the Paris Olympics? We look beyond the medal count and ask what happens if you adjust for wealth or population.

Diageo is selling its majority share in Guinness Nigeria to Tolaram. It marks another exit by Diageo from brewing in Afr...
11/06/2024

Diageo is selling its majority share in Guinness Nigeria to Tolaram. It marks another exit by Diageo from brewing in Africa, following sales in Ethiopia and Cameroon. We think Guinness Ghana and Diageo's EABL business in East Africa are likely to be sold in the next two years. https://buff.ly/3KFnmaS

Burger King has opened its 39th outlet in Morocco. The new branch is on the Marrakech-Sidi Bou Othmane highway and offer...
14/11/2023

Burger King has opened its 39th outlet in Morocco. The new branch is on the Marrakech-Sidi Bou Othmane highway and offers drive thru, dine in and table service. The new site is part of a flagship OLA Energy service station, which includes an outlet of the Circle K...

Burger King has opened its 39th outlet in Morocco. The new branch is on the Marrakech-Sidi Bou Othmane highway and offers drive thru, dine in and table service.

Ingredients company Kerry has opened its first manufacturing facility in Tanzania. The move is part of a broader pattern...
13/11/2023

Ingredients company Kerry has opened its first manufacturing facility in Tanzania. The move is part of a broader pattern in the ingredients sector to move small R&D and manufacturing facilities closer to high growth markets in Africa. Kerry has sales offices in...

Ingredients company Kerry has opened its first manufacturing facility in Tanzania. The move is part of a broader pattern in the ingredients sector to move small R&D and manufacturing facilities closer to high growth markets in Africa.

Zimbabwe-based fast food operator Simbisa Brands, part of the Innscor Group, has announced plans to open 92 new outlets ...
13/11/2023

Zimbabwe-based fast food operator Simbisa Brands, part of the Innscor Group, has announced plans to open 92 new outlets at a cost of $22m. The company has just released its annual results for the 12 months to end June 2023, which show that revenue increased by 23%...

Zimbabwe-based fast food operator Simbisa Brands, part of the Innscor Group, has announced plans to open 92 new outlets at a cost of $22m. The company has just released its annual results for the 12 months to end June 2023, which show that revenue increased by 23% to $286.97m compared to the same pe...

Zambian manufacturer 260 Brands has launched the country's first plant-based milk factory, which is in Lusaka. The compa...
10/11/2023

Zambian manufacturer 260 Brands has launched the country's first plant-based milk factory, which is in Lusaka. The company already markets a plant-based milk, Nutramilk. 260 Brands has also introduced NutraSip, a plant-based juice blend. The Zambian government has...
https://buff.ly/3tWJPv9

Zambian manufacturer 260 Brands has launched the country's first plant-based milk factory, which is in Lusaka. The company already markets a plant-based milk, Nutramilk. 260 Brands has also introduced NutraSip, a plant-based juice blend.

Woolworths Holdings Limited (WHL) is set to acquire 93.45% of the shares of pet retailer Absolute Pets. The remaining ma...
10/11/2023

Woolworths Holdings Limited (WHL) is set to acquire 93.45% of the shares of pet retailer Absolute Pets. The remaining management-retained shareholding will be acquired by Woolworths as part of an earn out. Absolute Pets was founded in South Africa in 2005 and is...

Woolworths is set to acquire 93.45% of the shares of pet retailer Absolute Pets. The remaining management-retained shareholding will be acquired by Woolworths as part of an earn out. Absolute Pets was founded in South Africa in 2005 and is one of the country's leading specialist petcare retailers.

The General Directorate of Taxes (DGI) has announced that ecommerce and online sales platforms will now be subject to va...
09/11/2023

The General Directorate of Taxes (DGI) has announced that ecommerce and online sales platforms will now be subject to value added tax (VAT) in Cote d'Ivoire. The agency will be targeting data services, search engines, gaming, cloud services, digital content...

The General Directorate of Taxes (DGI) has announced that ecommerce and online sales platforms will now be subject to value added tax (VAT) in Cote d'Ivoire. The agency will be targeting data services, search engines, gaming, cloud services, digital content, advertising services and social network p...

Ghanaian startup Kofa is partnering with Chinese electrical vehicle manufacturer TAILG Group to launch a new electric mo...
09/11/2023

Ghanaian startup Kofa is partnering with Chinese electrical vehicle manufacturer TAILG Group to launch a new electric motorcycle. The Jidi electric motorcycle will be equipped with battery swap technology and will use Kofa's Swap & Go system, a distributed...

Ghanaian startup Kofa is partnering with Chinese electrical vehicle manufacturer TAILG Group to launch a new electric motorcycle. The Jidi electric motorcycle will be equipped with battery swap technology and will use Kofa's Swap & Go system.

Marketforce is the latest B2B grocery platform startup to pull back from certain markets. However, the scale of Marketfo...
08/11/2023

Marketforce is the latest B2B grocery platform startup to pull back from certain markets. However, the scale of Marketforce's retreat - its only operational market today is Uganda, a market both Twiga and Copia have exited because it is less scaleable/profitable...

Marketforce is the latest B2B grocery platform startup to pull back from certain markets. However, the scale of Marketforce's retreat - its only operational market today is Uganda, a market both Twiga and Copia have exited because it is less scaleable/profitable than Kenya.

Tiger Brands is taking aim at PepsiCo with the launch of its new Jungle Oats ready-to-drink (RTD) range. The new range r...
08/11/2023

Tiger Brands is taking aim at PepsiCo with the launch of its new Jungle Oats ready-to-drink (RTD) range. The new range represents a step change for the brand, a longtime favourite among South African consumers but which has been marketed quite traditionally until...

Tiger Brands is taking aim at PepsiCo with the launch of its new Jungle Oats ready-to-drink (RTD) range. The new range represents a step change for the brand, a longtime favourite among South African consumers but which has been marketed quite traditionally until recently

Unilever Kenya has announced its target of sourcing KSh7.6bn ($517m) of raw materials from the domestic Kenyan market by...
07/11/2023

Unilever Kenya has announced its target of sourcing KSh7.6bn ($517m) of raw materials from the domestic Kenyan market by 2025. Its localisation roadmap outlines a commitment to source approximately 70% of its raw materials from within Kenya. In 2023, Unilever aimed...

Unilever Kenya has announced its target of sourcing KSh7.6bn ($517m) of raw materials from the domestic Kenyan market by 2025. Its localisation roadmap outlines a commitment to source approximately 70% of its raw materials from within Kenya.

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