Bentley Brayant Creative communication

16/09/2025

BMW quietly unveils new logo design

BMW has officially rolled out a redesigned version of its iconic logo, this time on a physical car.

The updated logo appears on the new BMW iX3, marking the first time the brand’s simplified identity has made it beyond digital platforms.

We break down the details and what it means for the future of BMW’s visual identity.

Read more → https://www.bentleybrayant.com/bmw-quietly-unveils-new-logo-design/

The Billion Dollars Valuation Journey Starts From A Perfect Logo Design! Bentley Brayant Creative Communication News BMW has officially rolled out a redesigned version of its iconic logo, this time on a physical car. The new BMW logo made its production debut on the

17/11/2023

Had an awesome time at the Laing Buisson Awards last night. I got to support our client Julia Senah from Almond Care, who was judging. These guys are doing amazing things in complex care. Proud to be there and see the healthcare heroes get the spotlight. Big night for everyone! Big shoutout to all the healthcare champs out there!

08/03/2023

We are very appreciative of the outstanding female business owners and leaders who are driving growth and positively transforming their local communities. It is an honour to work with so many amazing and inspiring women, whose grit, creativity, and vision inspire us every day. Not just today, but every day, let's keep working to uplift, empower, and encourage one another.

01/03/2023

I'm excited to share with you our newly designed logo project for Proper Burger, a Zambian food trucking company! Our goal was to create a visual identity that accurately represents the brand's commitment to quality and taste while also being easily recognisable and memorable.
We began by identifying the distinguishing colours of a burger bun, which inspired our mustard and brick brown hues. These colours were then incorporated into the logo design, which is an abstraction of a burger bun with the brand name "Proper Burger" sandwiched in between.
We wanted the logo to be simple, clean, and legible across all mediums, including physical items like the food trucks and packaging, as well as digital spaces like social media profiles and the website.
We kept the importance of creating a strong connection between the brand and its product in mind throughout the design process. This logo, I believe, accomplishes this goal by effectively communicating the brand's values and commitment to quality.
The clients were overjoyed with the outcome and can't wait for their customers to see it on the food trucks and packaging. I'm confident that Proper Burger's new logo will help it stand out in the crowded food industry and establish itself as a high-quality burger joint in Lusaka, Zambia.

16/02/2023

When a Branding Strategy Goes Wrong: McDonald's McCrispy Burger Poster

McDonald's is no stranger to grabbing the public's attention through creative and subversive print advertising. A recent poster promoting the McCrispy burger, on the other hand, has proven to be a blunder in the company's branding efforts.

The poster, which was hidden behind a crematorium sign in Cornwall, was widely panned for its unfortunate placement. While some may find the juxtaposition amusing, many residents were outraged by the insensitivity shown to grieving families.

McDonald's has since removed the poster, with a company representative claiming ignorance of the nearby road sign and Cornwall Live's concerns. This incident serves as a reminder that even the most innovative and daring branding strategies must be carried out with care and sensitivity, and that mistakes can have serious consequences for a brand's reputation.


(Image credit: Cornwall Live)

30/01/2023

A New Name, A New Flame: Igniting the Future with the Ignite My Boiler Rebrand

It was time for a change for Ignite Heating and Gas, a family-owned boiler installation company based in North London, England. The company's focus was shifting from heating and gas to boiler installation specifically, and with it came a new name: Ignite My Boiler. A new name necessitated the creation of a new logo, which is where Bentley Brayant Creative Communication comes in.
To effectively convey the company's values and qualities, we used colour and abstraction in the Ignite My Boiler logo design. Green represents the environment and energy, while blue represents total combustion and efficiency in gas flames. The logo's gradient emphasises the company's dedication to positive growth and transformation.
We used abstract elements such as a clock, a floral element, and a burning flame, in addition to colour, to reflect Ignite My Boiler's forward-thinking attitude and comprehensive solution from installation to maintenance. The sparks in the design represent efficiency, while the abstracted floral element represents care, sensitivity, and growth.
We also incorporated the old Ignite logo flame element into the new design to maintain brand recognition and honour the company's history. The end result is a logo that effectively conveys Ignite My Boiler's expertise, commitment to customer service, and environmental awareness, while also ushering in a new chapter for the company.
Bentley Brayant recognises the significance of a company's logo and brand identity. As a result, we collaborate closely with our clients to develop logos and branding solutions that accurately reflect their values and goals. If you're ready to rebrand your company or create a new logo, visit www.bentleybrayant.com today to begin your journey toward a more impactful, memorable brand.

18/03/2022

- Made these roll-up banners, tablecloths, tote bags and Fleece jackets for our good client @ 27/7 support UK's job fair.

10/03/2022

For our good client @24/7 Support UK's upcoming job fair, we screen printed these reusable tote bags and exhibition tablecloth….

20/02/2022

It is vital that you are visible....
We designed and produced signage for Gosai Construction's Muswell Hill, London, refurbishment project... They've recently been inundated with leads.

08/02/2022

Congratulations to our clients on the official launch of their Liverpool flagship boutique.