Kids Industries

06/11/2025

The 14 year deadline most sports brands are missing!

50% of sports fans have chosen their fave teams by the age of 14 🤯 yet many brands aren’t engaging with fans early enough to build lifelong loyalty.

We can help you!

We love to help brands create fandom experiences that will last a lifetime. Let’s build what fans love ♥️

23/05/2022

Check out KI co-founder and CEO, Gary Pope’s article in the ToyNews magazine where he talks about the rising cost of living and what it might mean for the toy sector.

“The danger as we move into a time when money is tighter than usual is that we make things that are cheaper and more disposable, and I’m not sure that’s the right thing to do”

Read the full article here:

https://content.yudu.com/web/69r/0A44b2d/ToyNewsSpringSum22/html/index.html?page=8&origin=reader

Thank you to ToyNews for the opportunity.

20/05/2022

Happy Friday! We wanted to share some adorable baby photos of some of today😊

16/05/2022

Elden Ring: A discussion on the differences between accessibility and game design.

Check out KI Creative Producer, Sarah Doyle’s article with GamesIndustry.biz, where she talks about accessibility trends in game design.

“To reduce accessibility requirements into an over-simplified 'easy mode' is a fundamental misunderstanding of what accessibility is.”

Read the full article here:

https://www.gamesindustry.biz/articles/2022-05-12-elden-ring-a-discussion-on-the-differences-between-accessibility-and-game-design

Thank you to GamesIndustry.biz for the opportunity.

12/05/2022

We’ve just turned 20! 🎂

Take a look at how we've got to 20 in our brand new showreel!

Over the years, with all types of projects ranging from designing a hotel in Greece to skyrocketing Aquafresh’s from 8% share to 63% share through innovation. Kids Industries has evolved into KI to reflect the work we do for the whole family not just kids.

Today we’re celebrating 20 years of making family brands stronger! 🎉

24/03/2021

Our Strategy Director, Jelena Stosic, has shared her , where she spoke about her experience of managing a team during COVID-19 and committing to a work/life balance, as well as shared some insights for the keen marketeers out there.

Within the article, Jelena advises: "I’d say we need to be very careful about jumping on bandwagons. Every period of bigger societal shifts presents opportunities to ‘jump on’, but it's essential to assess these opportunities against our audience needs and our brands’ objectives. Marketing strategies that start with ‘everyone is doing it’ are very likely to be wrong."

Read more here: https://bit.ly/39aUZPA

Kids Industries is a research, strategy, and creative agency that specialises in the family market. We recently caught up with Strategy Director Jelena Stosic.

02/03/2021

With COVID-19, the excitement and chaos of family holidays is changing. We've developed propositions and experiences for the biggest family travel names in the world. Our CEO, Gary Pope, shares with Travel Weekly the top four trends within the sector and unpacks how the world of holidays may look after June 21st.

Read about it here: https://www.travelweekly.co.uk/in-depth/comment/comment-family-holidays-are-changing

Gary Pope, chief executive of Kids Industries identifies four trends in the sector

09/02/2021

Our Strategy Director, Jelena Stosic, has had a piece featured in ToyNews Online discussing the impact of COVID-19 on the collectables market. Take a read here!

Of the many changes to sweep across the toy industry at the hands of the pandemic, one of the most n

09/02/2021

Today is !

We are always speaking with clients about the steps they can take to ensure children/teens are safe on their apps, websites, social channels and more. We wanted to share a few interesting campaigns and articles that have been shared by brands across the industry.

TikTok have put together a campaign comprising a special live event and the "Get Media Smart" video series, sharing advice on how teens can keep themselves and their friends safe.
Read more here: https://bit.ly/2MOCEjl

LEGO have released a campaign called 'Become an Online Hero!' where children 'can learn about digital empathy' in a playful way.
Read more here: https://bit.ly/3aPnMcA

BBC have hosted a dedicated Live Lesson today where children can learn all about internet safety in partnership with the UK Safer Internet Centre.
Watch here: https://bbc.in/3tR0Br4

09/02/2021

The winners of the Kidscreen Awards will be announced this evening! We are unbelievably proud to have been nominated for Best Learning App (Branded) for the Amazing Planet Subscription app we took from idea to product with the incredible team at WWF UK.

We are up against Disney and TPT - Twin Cities PBS for the award - no pressure then!

Keep your fingers crossed for us!