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Monday 9am - 8:30pm Tuesday 9am - 8:30pm Wednesday 9am - 8:30pm Thursday 9am - 8:30pm Friday 9am - 8:30pm

Vision One Research

Name: Vision One Research
Address: 85-87 Bayham Street, London, NW10AG, GB
Telephone: +442036933150

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Vision One Research

Vision One Research is an award-winning market research agency in the UK, specialising in B2B market research, consumer research, and customer insight.

The Lounge - a place where brands and consumers meet

The Lounge is powered by Vision One, who is a leading specialist research agency helping businesses improve through consumer insights

Share your thoughts and opinions through The Lounge! We help organisations make smarter, data-driven decisions through expert brand research, communications research, and product research. Our services include b

rand tracking, qualitative research (focus groups, depth interviews, co-creation), behavioural insight, and quantitative survey research. With over 25 years’ experience, we work with UK and international businesses to deliver actionable insights that drive growth. We combine robust research methods with commercial thinking to understand customer behaviour, brand perception, and decision-making.

14/05/2026

Why do consumers say one thing… but do another?

From sustainability to brand loyalty, customer behaviour is often shaped by emotion, habit and subconscious decision-making more than logic alone.

In our latest article, we explore the psychology behind the “Say-Do Gap” and how consumer behaviour research helps brands uncover what really drives decisions.

Read the full article here: https://visionone.co.uk/news/consumer-behaviour-research/

08/05/2026

Why do some brands instantly come to mind, while others are forgotten?

The answer is rarely just visibility. It’s psychology.

The strongest brands build emotional connection, distinctive memory structures and consistent experiences that make them easier to recall when decisions are made.

In our latest article, we explore:
• Why emotion strengthens brand recall
• How repetition and consistency shape awareness
• The psychology behind mental availability
• Why research is critical to understanding brand perception and salience

Because brand awareness isn’t just about being seen.
It’s about being remembered.

Read more: https://visionone.co.uk/news/brand-awareness-psychology/

28/04/2026

Day 1: Murder investigation workshop.

Yesterday, starting at 0930 hours, we hosted Day 1 of our Police Investigation Workshop at the Malmaison Liverpool, alongside Zakon and former detective Simon Smith.

Clients joined us to experience first-hand how real investigative techniques translate into better business thinking.

From building evidence to challenging assumptions, the session wasn’t just immersive, it was a reminder that how you ask questions shapes the answers you get. We will give you our insights on the two days in an upcoming article.

Today, we go deeper.

We’re exploring The Psychology of Interviewing and how understanding behaviour, bias and communication can unlock better insight, stronger decisions and ultimately, better outcomes.

This is exactly where research moves beyond data and the truth becomes subjective.

What a great day, we’ll definitely be doing this again. Thank you to Simon and our for those who came to attend.

21/04/2026

A huge thank you to everyone who took part in our research with Saxon Weald

Your feedback has directly shaped their new corporate plan, helping prioritise what matters most to residents. From improving repairs and communication to strengthening engagement and long-term service delivery, your voice has played a critical role in driving real change.

It’s been a pleasure working with Saxon Weald, a team genuinely committed to listening, learning and delivering better for their customers.

Find our more about their 2026 strategy here:https://www.saxonweald.com/storage/downloads/corporate_plan_-_delivering_better_together-1774432311.pdf

At Vision One, this is exactly why we do what we do, turning real experiences into clear, confident decisions.

If you’re looking to build strategy grounded in genuine customer insight, we’d love to talk.

10/04/2026

Our latest survey has revealed the AI adoption stats released…

And there are some results that surprised us.

We’ve just published fresh research from our own UK survey, exploring how AI is actually being used today, who’s adopting it fastest, and where the biggest gaps still exist.

This isn’t just about trends. It’s about real behaviour, real momentum, and how this adoption is impacting home and work life.

Some are embedding AI into everyday work.
Some simply may not need it.
Others haven’t started at all.

At Vision One Research, we uncover the behaviour of consumers and delve into how trends affect people and businesses.

👉 Explore the full findings: https://visionone.co.uk/news/ai-adoption-uk-research/

24/03/2026

What police interviews can teach your business.

More than you might think.

This April, Vision One is hosting a two-day immersive workshop built on real police training techniques, designed to sharpen how we think, ask questions and make decisions.

Day one places you inside a live investigation.
You’ll work in teams to analyse evidence, challenge assumptions and build a case under pressure.

Day two focuses on the art of interviewing.
Using forensic psychology techniques, we explore how better questions unlock better answers, and ultimately, better decisions.

Most teams don’t struggle with data, they struggle with how they question, interpret and communicate it.

While rooted in investigative training, the skills apply across:
• Client conversations
• Leadership and team alignment
• Commercial decision-making
• Everyday communication

This is applied, practical and designed to transfer directly into how you operate.
We’ll be inviting a small number of clients, alongside a limited number of additional attendees.

If you’d like to join us, register your interest and select which day you’d prefer to attend.

We’ll be in touch with further details, including the location.

20/02/2026

How research investment can catapult sales.

In this example, two packaging concepts were tested side by side.
Out of 1,000 aisle browsers:
• Pack A converted 125
• Pack B converted 152

That’s a 21.6% improvement in daily purchase behaviour, driven not by what shoppers said they liked, but by what they actually chose.
When scaled:
• 10,215 additional units sold per store, per year
• £18,387 incremental revenue per store
• Across 218 stores nationwide = £4.08m in added revenue
This is why packaging research and concept testing should never be treated as a cost.

When research focuses on behaviour, not preference, small shifts on shelf can deliver outsized commercial impact.

👉 Swipe to see how insight-led A/B testing translates into real revenue.

13/02/2026

In celebration of Good Business Week 2026 and our recent Good Business Charter accreditation, we wanted to share what Jenny Herrera, CEO Good Business Charter had to say about Vision One and how responsible business is central to the culture and operation of good business.

With 97% of consumers wanting organisations to act more responsibly, there’s never been a better time to join the movement. Together we are raising the bar to drive positive impact.

It takes a lot of time and effort to become accredited, discover how your organisation can make a real difference with Good Business Charter accreditation.

06/02/2026

What actually separates the best market research companies from the rest?

It’s not just bigger datasets or shinier dashboards.
It’s the ability to turn insight into confident decisions.

From asking better questions to interpreting what really matters, the strongest research partners help brands move faster, smarter, and with conviction.

We’ve broken down what to look for — and why it matters more than ever 👇
https://visionone.co.uk/what-makes-the-best-market-research-companies/

21/01/2026

We’re delighted to welcome Elisabeth Hill to the Vision One team as our newest Senior Market Researcher.

With over 20 years’ experience in market research, Elisabeth brings a brilliant mix of analytical rigour and creative thinking, helping turn complex insight into clear, human stories that drive confident decisions.

She’s worked across a wide range of sectors and is passionate about going beyond surface-level data to truly understand behaviour, attitudes and decision-making.

Outside research, Elisabeth has a background in film and TV writing, adding a powerful storytelling lens to how insight is shaped and shared.

A huge welcome to the team, Elisabeth. We’re excited to see the impact you’ll make with our clients and across Vision One.

https://visionone.co.uk/welcoming-elisabeth-hill/

Address

85-87 Bayham Street
London
NW10AG

Opening Hours

Monday	9am - 8:30pm
Tuesday	9am - 8:30pm
Wednesday	9am - 8:30pm
Thursday	9am - 8:30pm
Friday	9am - 8:30pm

Telephone

+442036933150

Website

https://www.visionone.co.uk/

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