Marketing Pace

Marketing Pace Helping businesses grow with marketing and social media strategy and implementation. Organic and paid marketing strategies to maximise your business.

Created both for start-ups and established businesses alike, Marketing Pace Social can act as your outsourced marketing team, or complement your internal teams.

Last week was a little different from my usual working week.Tuesday I was at Top Drawer London, catching up with people ...
25/09/2026

Last week was a little different from my usual working week.
Tuesday I was at Top Drawer London, catching up with people I normally only see through a screen and picking up some brilliant new ideas.

Wednesday I was at the BBC Make a Difference Awards in Oxford with Footprints Baby Loss Twin & Triplet Support, where Footprints WON! I even got a night in a hotel room alone, which was rather lush. No Chandler (the cat!), waking me at 6am for his breakfast. I slept until 8am. Unheard of!

Work was still happening in between. Emails on trains, calls fitted around travel and my brilliant growing team helping to keep everything on track.

Then it was home to wrap presents and bake a Minion cake for Izzie's 14th birthday!

This week has looked completely different.
I've barely left my office (accept for bootcamp an dog walks). I've been catching up, getting stuck into client work and cracking through the to-do list.

Getting out of the office gives me new ideas, stronger relationships and a chance to properly spend time with the people I work with.
The quieter weeks are where I can put my head down and turn all of that into actual work for clients.

And having a team around me means the business doesn't grind to a halt just because I'm on a train to Oxford.

That's probably my version of balance. Not every day neatly divided between work and life, but enough flexibility to make room for clients, my family, things I care about and, occasionally, an uninterrupted night in a hotel.

Threads Creatives Little Olive Digital

Being visible might get you noticed. Building trust is what makes someone more likely to hire you.A list of services onl...
24/09/2026

Being visible might get you noticed. Building trust is what makes someone more likely to hire you.

A list of services only gets you so far. Social media management, strategy, content, SEO, email, campaigns. All useful, but none of it tells someone what it's actually like to work with you: how you think, how you solve problems, how you handle pressure, whether you understand their world, or whether they can trust you with something that matters.

That's where your content can do a lot of the work before you ever speak.

Most people don't decide from one post.

They notice you.
They watch for a while.
They see what you know.
They look for evidence.
They get a feel for whether you're their kind of person.

Then, when they do need help, you're not a complete stranger asking them to take a chance on you.

That's the bit people often miss when they ask whether social media "works".

One post rarely creates one enquiry. More often, it's the trust you've built over time that makes someone think of you when the timing is right.

Big agencies can work brilliantly. But unless you're one of their biggest clients, you can also end up with a polished p...
22/09/2026

Big agencies can work brilliantly. But unless you're one of their biggest clients, you can also end up with a polished pitch from the senior team, a handover to someone more junior, templated recommendations, slow responses, and several layers between you and the person doing the work.

For many founder-led businesses, an independent partner can offer something much more useful: direct access to senior experience, someone who understands your business rather than just the latest brief, faster decisions with fewer handovers, and a strategy built around your actual goals, team and budget.

That's how I work. I bring more than 25 years of marketing experience across different sectors, but I stay close to the detail.

No account manager relaying messages back and forth. No waiting weeks for every decision. No recycled strategy with your logo dropped onto the front. Just proper marketing support from someone who knows your business and cares about the outcome.

If you need strategic thinking and hands-on delivery without the agency layers, an independent partner might be the better fit.

I was so pleased to be invited along to the BBC Radio Oxford Make a Difference Awards last night, and even more pleased ...
16/09/2026

I was so pleased to be invited along to the BBC Radio Oxford Make a Difference Awards last night, and even more pleased when Footprints won! 🏆

Slightly less pleased when I was unexpectedly asked a question on stage 😂 but incredibly proud to be there and to play a small part in this brilliant charity.

Sharon and Suzie are amazing. What they have created from their own experiences of twin loss is a community that no one wants to be part of, but one that so many parents are incredibly grateful to find when they need it most.

Footprints does such important work supporting families through twin and triplet baby loss, and it was really lovely to see that work recognised last night.

And, as always, remembering Jacob and George, and all the babies at the heart of this very special community. 💙💙

So well deserved, Sharon, Suzie and everyone involved with Footprints 😍

The version of Marketing Pace people see now did not come from a neat five-year plan. It came from rebuilding, from a de...
15/09/2026

The version of Marketing Pace people see now did not come from a neat five-year plan. It came from rebuilding, from a desk tucked under my daughter's bed before she woke up.

There were periods when things got really hard. I claimed Universal Credit. I borrowed more from my parents than I'd like to admit, just to stay in the house. Divorce, single parent life, bills, client contracts ending, quiet months and sometimes years, and the pressure of knowing it was on me to make it work.

People see the social media, the clients, the team and the growth, and assume it has all been straightforward. It has not. Marketing Pace has been built in school hours, early mornings, weekends, stressful seasons and a lot of "right, best just keep going then" moments.

It hasn't been perfect, but it has been built properly, bit by bit, through real life. The work is better now. The clients are a better fit. My boundaries are stronger. The support around me is growing, and the systems are catching up.

The next stage is about building something that no longer depends on everything living in my head. More structure. More support. More space. A business that reflects the way I actually want to work.

Now I have an office of my own. Which, quite frankly, is a lot better than smashing my head on the bottom of my daughter's bed every time I get up from my desk.

A very good excuse to get out from behind the laptop today.I’ve been working with Michelle from Threads Creatives for a ...
14/09/2026

A very good excuse to get out from behind the laptop today.

I’ve been working with Michelle from Threads Creatives for a couple of years now, across some lovely brands including Minicuddles, but so much of our working relationship happens through screens, calls and messages.

Today I got to see her speaking at Top Drawer London talking about how she has incorporated AI into her creative services. I’ve been using AI pretty extensively for a while now, but I still came away with some brilliant tips and ideas to try. There is always more to learn, especially with how quickly it changes.

It was also lovely to catch up with Claire from Little Olive Digital, who I originally met through one of my professional women’s networks. I later brought her in to run the paid ads for Mini Cuddles, so it was nice having a few different strands of my working network all in the same place for once.

And great to see Nathalie from Michelle’s team too, as well as all the beautiful, colourful stands at the exhibition.

One of the things I’m most grateful for in running my own business is the network I’ve built around me. Talented women with different areas of expertise. People I trust, learn from and can bring into client projects when it makes sense.

Even better when I can introduce people to each other and see those relationships grow too.

And, frankly, it was just nice to see everyone in 3D and get out of my office for a few hours.

Thanks also to Lucy for recommending me to Michelle what feels like a long time ago now, and to Emma Van Heusen and Andrea Callanan, whose networks are the reason Claire and I crossed paths in the first place.

Your employer brand isn't what the leadership team writes on a slide. It's what employees say when leadership isn't in t...
11/09/2026

Your employer brand isn't what the leadership team writes on a slide. It's what employees say when leadership isn't in the room.

How people feel on Sunday evening, how managers communicate when pressure increases, whether staff feel trusted, whether people can see a future with the business, and whether the values on the website match the experience inside the company.

A polished careers page can help, good recruitment content matters, and leadership visibility matters. But none of it can disguise a culture that doesn't live up to the message.

The strongest employer brands are built from the inside out: listen to employees, understand where the experience and the messaging don't match, be honest about what still needs work, and then give people genuine reasons to speak positively about the business.

Your team will always be more convincing than a carefully worded values statement.

Designed Instagram grids are lovely to look at but a complete pain in the backside to manage. Post something timely and ...
09/09/2026

Designed Instagram grids are lovely to look at but a complete pain in the backside to manage. Post something timely and it ruins the pattern. Add an unexpected sale post and there goes the grid. Get three pieces of content approved at once and good luck getting it all looking perfect.

Which is why one of Instagram's newer features is genuinely useful: you can now reorder the posts on your profile grid after they've been published. Just go to your profile, press and hold a post, select Reorder grid, then drag your posts into the order you want.

I've found this particularly useful for my retail client. They like their Instagram profile to have a organised grid, but retail content doesn't arrive in the perfect order: new collections, launches, offers, sales, last-minute changes, and posts that suddenly need to go out right now. Previously, maintaining a carefully planned beautiful grid could start dictating the content schedule. Now we can prioritise what needs to be posted, then tidy the grid afterwards.

I've never been someone who thinks a perfect Instagram grid is more important than useful, timely content. Most people will discover individual posts in their feed, Reels or Explore rather than admiring your profile anyway. But your profile still matters when someone comes to check you out.

So if a strong visual grid suits your brand, particularly for retail, interiors, graphic design, fashion, food or other highly visual businesses, this update gives you much more flexibility. Post for your audience first. Organise the shop window afterwards.

Good luck with those beautiful grids!

Visit Chislehurst

Your business probably doesn't need another marketing brainstorm. You already have ideas, plenty of them: campaign ideas...
03/09/2026

Your business probably doesn't need another marketing brainstorm. You already have ideas, plenty of them: campaign ideas, content ideas, website ideas, event ideas, a list of things someone should really do on LinkedIn.

The problem is rarely creativity. It's deciding which ideas matter, which support the business goals, what should happen first, who owns each task, what can realistically be delivered, and what should be dropped.

Another meeting can create even more ideas. It can't create ownership. Growing teams need someone who can step back, make sense of what's already there, turn it into a workable plan, and then keep it moving.

That's the difference between marketing activity and marketing progress, decisions, structure and delivery are what make the ideas valuable.

Marketing shouldn't take six weeks before anything actually happens, not for most founder-led and growth-phase businesse...
01/09/2026

Marketing shouldn't take six weeks before anything actually happens, not for most founder-led and growth-phase businesses. I'm not against strategy, quite the opposite, but a strategy that takes months to agree and then sits untouched in a folder isn't helping anyone.

My best client projects usually start much more simply. First, understand the business: what's working, what's missing, what's confusing, what needs attention now. Then tighten the message: get clear on the audience, the priorities, and what consistency can realistically look like for the team. Then start delivering: post, learn, adjust, improve.

Strategy and implementation should happen alongside each other. You often learn more from putting something useful into the world than from another three weeks discussing it.

The aim isn't to rush. It's to stop planning becoming an excuse not to start.

Visit Chislehurst

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172 Elmstead Lane
Chislehurst
BR75EN

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Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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