Articulate

11/08/2025

Trust is hard-earned, easily broken and difficult to repair. We’re in an age of mistrust, where content is ubiquitous and opinions seem interchangeable with facts. But thought leadership is the antidote to misinformation. 💭

Let's explore what thought leadership looks like, from The New York Times to Basecamp. Plus, learn more about “doing thought leadership” as a business.

Find out what thought leadership has to do with dishwashers and why the best newspapers have morgues, plus seven examples of thought leadership in action.

30/05/2025

Looking and sounding the same as your competitors is expensive in the long run.

If you blend in with everyone else, you need more time and budget to break through the noise in your sector. You run the risk of price-driven commoditisation if you can’t demonstrate why you’re different.

In this article, we’re throwing open the doors to our process and brand strategy packages so you know what to expect when working with us. https://hubs.li/Q03mJrb00

How do you create a brand strategy? We break down the process we use at Articulate Marketing, from immersion and research to strategic brand definition.

29/05/2025

Upgrading your website is a complex undertaking and lots of things can get in the way.

From SEO to brand design to coding, it all has to come together in a choreographed sequence spanning multiple steps involving multiple stakeholders. One misstep can have a domino effect on timelines and trust.

While these represent the practical barriers to your dream website, there are also a series of psychological barriers, too. Often these are harder to overcome and cause bigger problems when they’re not addressed. Let'a explore. https://hubs.li/Q03mJr9Z0

Upgrade your website successfully by overcoming practical and psychological barriers. Learn how to navigate common challenges and get your dream website.

28/05/2025

It's hard to speak human when you're in tech. But it’s not impossible. In a world of artificial intelligence (AI), it's vital.

Here are some copywriting examples from technology companies to show you how you can connect with your customers. Speaking human: 12 best examples of copywriting in tech https://hubs.li/Q03mJtRj0

It's hard to speak human when you're in tech. Have no fear - here are some examples of copywriting in tech to help you connect with your customers.

27/05/2025

If you’re committed to Net Zero by 2050 or 2030 (like Articulate Marketing), then that’s one heck of a big goal. Lionel Messi 2007 big.

A goal like Net Zero can leave you unsure where to start. How do you prioritise your efforts? How can you measure progress? How can individuals in your business contribute?

One way to approach it is department by department. Take Marketing. Your trusty marketeers are best placed to identify opportunities to reduce waste and make marketing more sustainable.

Here are some suggestions. 👉https://hubs.li/Q03mJtS90

Tackle Net Zero goals by making your marketing department more sustainable. Here are 8 ways to do so, from carbon neutral websites to paper-free work.

26/05/2025

As a medical technology company, you want to reach your target audience, right?

It’s not so easy, in your industry. You have a particularly diverse range of potential customers, all with very specific needs. Corporations, insurers, clinicians... To get your chosen audience’s attention, you must match your marketing processes, tools and assets to buyer concerns and motivations.

Let's delve into what each of these audiences care about and how to approach those goals or pain points. https://hubs.li/Q03mJcBx0

Use these 9 best tips for medical technology companies to focus your targeting. Don't miss the right next steps towards a better marketing strategy.

23/05/2025

Making a new website can be stressful for you and your team, even with third-party support. And then the latest trend hits and your new site is old news before it’s even launched. Ouch. The good news? Growth-driven design is here to save the day.

Discover the beginner’s guide to growth-driven design (GDD):

Growth-driven design (or GDD) is an iterative, data-driven way of building new websites. Find out how it works, and why it's so effective.

21/05/2025

In this episode of the , a podcast by CloverDX, host Matthew Stibbe speaks with Andy Coulson, cloud architect on Epicor’s Auto Catalog team. They discuss how AI is transforming data engineering and the complexities of building a new, cloud-native platform from scratch at Epicor.

Listen in full here. https://hubs.li/Q03mJctX0

19/05/2025

Inbound marketing is about answering questions and connecting people to the right information. It’s targeted and – ideally – not annoying.

In this article, we cover everything you need to know about inbound marketing at a high level, how to do it well, and what to invest in to grow your B2B business.

Get everything you need to know about inbound marketing at a high level, how to do it well, and what to invest in to grow your B2B business.

22/04/2025

In our experience, there are nine ways writing can go wrong. Happily, there are a few easy ways to turn the terrible into readable. Here's how. https://hubs.li/Q03hCpxQ0

We spend a lot of time talking about good writing, but what does bad writing look like? Read this article and find out.

17/04/2025

You might think good copywriting is about crafting elegant turns of phrase that flow off the page in a Byron-esque shower of romantic verbiage. Well, hate to break it to you—it’s not.

What sets great marketing copy apart is its ability to speak directly to a specific audience. It’s about being readable, relevant, and, most importantly, knowing your target customer back to front.

Let's explore how to write for your specific personas and ideal customer profiles (ICPs).
https://hubs.li/Q03hC8DP0

Learn how to write persona-driven, targeted copy that speaks directly to your audience’s needs, drives conversions, and cuts through the noise.