05/08/2026
I typed one sentence into ChatGPT and it changed how I see beauty PR forever. 👀
I'm going to change your mind in 30 seconds too.
"Best foundation for acne-prone skin."
No brand names. No leading questions. Just what a real customer would actually type.
The answer came back instantly. Confident and specific.
And it didn't include a single brand I'd have expected after twenty years in the beauty industry.
So I checked why.
Foundation gets over 340,000 searches a month on ChatGPT alone.
73% of consumers now use AI to research what to buy before they buy it.
And the brands winning aren't the ones on magazine covers. They're the ones with real proof AI can actually verify: ingredients, dermatologist backing, clinical claims.
Heritage still sells at the counter. It's just not translating in AI which means small beauty brands can be cited over larger brands in AI and we've run the data to check this is true.
Here's the thing that no one is telling you.
A huge share of AI's beauty citations come from multi-brand roundups and Reddit threads comparing five products at once.
Which means your hard-earned press coverage might be building your competitor's AI visibility, inside the very same piece meant to build yours.
I've put the full data into a report. It's wild 📊
Comment "REPORT" and I'll send it straight over.
Ask ChatGPT about your category?
Type in 'Best......"
Does your brand feature?
Tell me below 👇 I'm genuinely curious what people are finding.