What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Get More Bookings for Tour Operators, 1st Floor, 35 Little Russell Street, London (2026)

06/05/2022

Are your email newsletters engaging your audience? 🤔

If the answer is: No

Then we have you covered!

Check out these 9 guidelines for writing email newsletters for your tourism business 🌎 👉 https://ed.gr/d2aw7

04/05/2022

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄, 𝗟𝗲𝗮𝗱 𝗮𝗱𝘀 𝘄𝗲𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗯𝘆 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗼𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝗽𝗲𝗼𝗽𝗹𝗲𝘀 𝗵𝗲𝘀𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝗳𝗶𝗹𝗹𝗶𝗻𝗴 𝗼𝘂𝘁 𝗳𝗼𝗿𝗺𝘀?⁣
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They explained…⁣
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🎤 “You know what no one’s ever said? “I love filling out forms.” ⁣
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🎤 “Which is a shame, because forms are pretty useful things. That’s why we’re testing Lead ads, a new, simpler way for people to fill out forms on their mobile devices….⁣
…Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like email addresses.”⁣
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𝗦𝗼, 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗟𝗲𝗮𝗱 𝗔𝗱𝘀?⁣
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💥 This type of ad can be used to gather contact information directly from Facebook. For example, you could use it to ask the user to subscribe to your email list, enter a competition, or even fill out an inquiry form.⁣
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💥 It pre-populates the information they have associated with their Facebook account (e.g. Name, Email Address and Phone Number) - which is awesome!⁣
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𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗞𝗻𝗼𝘄 𝗔𝗯𝗼𝘂𝘁 𝗟𝗲𝗮𝗱 𝗔𝗱𝘀?⁣
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💥 In an ideal approach (as we explain when using the Get More Bookings system) the only people who will see your Lead ads are people who have already had at least one or more interactions with your brand.⁣
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💥 At this stage we are capturing two key things: their identifying information (for example, name + email) and permission to market to them (or their desire for more information about your brand)⁣
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💥 Be aware - it’s easy for a prospect to fill out the Lead ad form - so they won’t all become customers!⁣
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Want to learn more about measuring the success of your Lead ads on Facebook? 🏆⁣
⁣
JOIN our ever-growing Facebook community here 👉 https://ed.gr/d1542

26/04/2022

𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗱𝘀!⁣⁣
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In a nutshell, Engagement ads on Facebook and Instagram are designed to get more people to see and engage with your social media post or page via likes, comments and shares, and encourage clicks to a page on your website.⁣⁣⁣
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I recommend using an educational article as the page to direct your audience to, with the ad copy being a teaser, and a call to action to Learn More by visiting the page. I suggest ensuring you have your Facebook pixel placed on this page, so you can retarget visitors to the page in the future.⁣⁣⁣
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So, what should you really know about Engagement ads?⁣⁣⁣
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These are some of the lowest cost ads you can run on Facebook and Instagram which is great news if you want to keep your budget low but maintain brand presence.⁣⁣⁣
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Although the aims seem “light-touch” in terms of gathering likes, comments and shares this will help you build a retargeting audience 👌⁣⁣⁣
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The key takeaway when thinking about your Engagement Ads are that they are the first touchpoint for a new prospect and there are many more nurturing steps to follow before they become a sales opportunity…the journey doesn’t stop here so don’t get too comfortable!⁣⁣⁣
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Just remember, Facebook Engagement ads also help to boost proof and reach in the social media landscape. The more people that engage with your content, the more it will spur others to do the same.⁣⁣⁣
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Think of this ad type as a brand awareness machine! 🤖⁣⁣⁣
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Want to know how to measure your Engagement ad campaign?⁣⁣⁣
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Want more ads tips? Sign up to Jordan and Esmee's weekly tips here ✨ https://10xtourism.com/video-ads-why-your-tourism-business-needs-them-to-thrive/ ✨⁣
⁣

22/04/2022

🌍 𝐇𝐀𝐏𝐏𝐘 𝐄𝐀𝐑𝐓𝐇 𝐃𝐀𝐘! 🌍

Did you know 91% of travellers want to take definitive action on climate change? 🌍♻️

More than just a trend, it's a win-win situation for your tourism business and the planet!

Are you ready to focus on making ramping up your sustainable initiatives? 🌱

If the answer is YES

We already have 10 detailed guidelines to get you started 🌱
👉👉 https://ed.gr/d1a09

🌱 Know someone else who could pull out their green finger for tourism? SHARE NOW or TAG them below in the comments!

20/04/2022

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗲𝗱 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘁𝗼𝘂𝗿𝗶𝘀𝗺 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 🌎

🗣️ “𝐼𝑡’𝑠 𝑡ℎ𝑒 𝑓𝑎𝑠𝑡𝑒𝑠𝑡 𝑔𝑟𝑜𝑤𝑖𝑛𝑔 𝑚𝑒𝑑𝑖𝑎 𝑚𝑒𝑑𝑖𝑢𝑚 𝑖𝑛 𝑡ℎ𝑒 𝑤𝑜𝑟𝑙𝑑, 𝑎𝑛𝑑 𝑝𝑜𝑑𝑐𝑎𝑠𝑡 𝑎𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑖𝑛𝑔 𝑖𝑠 𝑡ℎ𝑒 𝑓𝑎𝑠𝑡𝑒𝑠𝑡 𝑔𝑟𝑜𝑤𝑖𝑛𝑔 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑚𝑒𝑑𝑖𝑢𝑚 𝑡𝑜𝑜.” – Holly Rubenstein, Journalist and creator of The Travel Diaries

HOWEVER, don't look at podcasts as a selling tool, rather see them as an engagement tool and inspiration machine.

🗣️ “𝑇ℎ𝑒𝑟𝑒 𝑖𝑠 𝑎 𝑐𝑜𝑠𝑡, 𝑏𝑢𝑡 𝑖𝑡 𝑐𝑟𝑒𝑎𝑡𝑒𝑠 20 𝑚𝑖𝑛𝑢𝑡𝑒𝑠 𝑜𝑓 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑡ℎ𝑎𝑡 𝑎𝑑𝑑𝑠 𝑟𝑒𝑎𝑙 𝑐𝑟𝑒𝑑𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑡𝑜 𝑚𝑦 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑎𝑛𝑑 𝑚𝑎𝑘𝑒𝑠 𝑚𝑒 𝑢𝑛𝑖𝑞𝑢𝑒 𝑖𝑛 𝑚𝑦 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦. 𝐼𝑡 𝑝𝑟𝑜𝑣𝑖𝑑𝑒𝑠 𝑎 𝑡𝑜𝑛 𝑜𝑓 𝑖𝑛𝑠𝑝𝑖𝑟𝑎𝑡𝑖𝑜𝑛 𝑡𝑜 𝑠𝑜𝑚𝑒𝑜𝑛𝑒 𝐼 𝑐𝑎𝑛 𝑡ℎ𝑒𝑛 𝑠𝑒𝑙𝑙 𝑡𝑟𝑎𝑣𝑒𝑙 𝑡𝑜.” – Marie Rowe, Travel Counsellor and creator of Real Life Travel & Adventure Holidays

Ready to get started? Here are 3 top tips to remember!

💥 Use your podcast as a strategy to highlight destinations you want to gain more bookings for

💥 Utilise your team for creating a meaningful conversation, interview your guides on the hidden gems they've found over the years, ask previous clients about their experience on your tours

💥 If you do it over Zoom, upload it to your Youtube channel and social media channels after to create a "content cascade"

Want to read the full article? 👉 https://ed.gr/d04p7

Know someone else who's curious about starting a podcast? Sharing is caring so pass it on or TAG your friend in the comments below! 🎁

19/04/2022

4 Things You Need to Know About the European Travel Market Right Now...⁣
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Guess what? Things are looking up 😉 ⁣
⁣
France⁣
🇫🇷 Hotel gross bookings grew 21% in 2021⁣
🇫🇷 Revenue is expected to peak during the Paris 2024 olympics to €12.1 billion⁣
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Italy⁣
🇮🇹 Mobile share of supplier–direct online gross bookings will climb from 51% in 2021 to 58% by 2025⁣
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Scandinavia⁣
🇸🇪 The tide is forecast to turn rapidly with 223% increase in gross bookings 🇳🇱⁣
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UK⁣
🇬🇧 Revenue of international air travel is expected to double to 12.4 billion in 2022⁣
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Do you serve any European destinations? How's your summer bookings looking? If you're feeling behind the surge, you might need to rethink your marketing strategy!⁣
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Schedule a chat here with one of our co-founders to start creating that consistent flow of bookings you're wanting 👉 https://10xtourism.com/strategy-session⁣
⁣

15/04/2022

You might think that price reigns supreme when it comes to guests booking...but price now has a bigger competitor...⁣⁣
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Sustainability! 💚⁣⁣
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For example, Hurtigruten cruises based in Norway reported:⁣⁣
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🌱 A 30% year-on-year growth for visits to its sustainability-focused webpage.⁣⁣
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🌱 One in five customers in its target market will now avoid doing something deemed unsustainable while on holiday.⁣⁣
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Furthermore, 80% of respondents to a TTG Sustainable Travel Heroes survey said they were interested in sustainable travel.⁣⁣
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Are you selling sustainable travel? If so, share your initiatives and tour types in the comments below. We'd love to hear them!⁣⁣
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Want to read the full article? 👉👉👉 https://10x.li/18050890⁣⁣
⁣⁣

14/04/2022

Are you in need of new image content, but don’t have enough time to go out and shoot high quality photos? 📷⁣
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Then, you’ll need to source your images from stock.⁣
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There are many pros to sourcing stock images. For instance, it’s an easy way to embellish a blog post to make it more appealing to your readers.⁣
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However, you have to be SUPER careful about where you’re sourcing your images from. You don’t want to get burned by copyright laws. 🔥⁣
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So, here are 5 simple steps to sourcing images, to ensure your content remains powerful yet protected….⁣
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📷 𝐒𝐭𝐞𝐩 𝟏 – 𝐅𝐢𝐧𝐝 𝐈𝐦𝐚𝐠𝐞𝐬 – You can pay for stock images, but I recommend using http://ed.gr/d0p7l, Unsplash or Kaboom to download licence free images.⁣
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📷 𝐒𝐭𝐞𝐩 𝟐 – 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐈𝐦𝐚𝐠𝐞𝐬 – Images used on the site should be between 100-300kb. The stock photo sites will give you a variety of size options. You will need to resize them directly on your computer.⁣
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📷 𝐒𝐭𝐞𝐩 𝟑 – 𝐎𝐫𝐠𝐚𝐧𝐢𝐬𝐞 𝐈𝐦𝐚𝐠𝐞𝐬 – Create a folder for your project (We use Google Drive), whether it be landing page, article page or newsletter. Trust us, you’ll be thankful once you’ve collected 100’s of images!⁣
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📷 𝐒𝐭𝐞𝐩 𝟒 – 𝐑𝐞𝐬𝐢𝐳𝐞 𝐈𝐦𝐚𝐠𝐞𝐬 – Resize images with Image Preview to be 720 x 480 pixels, for example. Hero (top of the page) and banner images can be more panoramic (2000 x 800 pixels).⁣
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📷 𝐒𝐭𝐞𝐩 𝟓 – 𝐔𝐩𝐥𝐨𝐚𝐝 𝐈𝐦𝐚𝐠𝐞𝐬 – If using WordPress, make sure to add your alt text using your keywords which improves SEO, and then press ‘smush’ to optimise the image further.⁣
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𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐨𝐮𝐫𝐜𝐞 𝐲𝐨𝐮𝐫 𝐢𝐦𝐚𝐠𝐞𝐬 𝐟𝐫𝐨𝐦?⁣
Share your tips in the comments below for other travel pros to see!⁣
⁣
Curious about how we can help your tourism business? Why not give our Accelerator program a test drive here > https://ed.gr/d0p7m 😊

08/04/2022

If you're still only advertising your tourism business through one channel, you're falling behind my friend...😜⁣
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If you want to maximise your bookings, it goes without saying these days you NEED to be advertising on multiple paid and non-paid channels.⁣
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But how do you know what's converting and what isn't?⁣
⁣
Enter multitouch attribution (MTA)...📊⁣
⁣
What does this marketing jargon mean?⁣
⁣
MTA is a measurement practice used to evaluate each marketing touchpoint's impact during the move toward conversion.⁣
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The objective is to determine each touchpoint's specific value during the buying journey.⁣
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Okay...So, want to know how to apply this to analysing your own data? ⁣
⁣
Join our powerful community of travel industry pros 🌎 and find out EXACTLY how to implement this practise! 👉 https://ed.gr/d0dfr ⁣
⁣
Do you struggle measuring your data?⁣
⁣

07/04/2022

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐝𝐬 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐝𝐞𝐬𝐢𝐫𝐞𝐝 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? 😩⁣
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These 6 Facebook Ad mistakes might be causing the problem. 👇⁣
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💥 Running 𝐚𝐝𝐬 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞⁣
💥 Linking to 𝐢𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬⁣
💥 𝐓𝐢𝐧𝐤𝐞𝐫𝐢𝐧𝐠 with your campaign⁣
💥 𝐍𝐨𝐭 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐧𝐠 𝐅𝐁 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐫𝐮𝐥𝐞𝐬⁣
💥 Continuing to 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐨 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬⁣
💥 𝐍𝐨𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐢𝐧𝐠 with ads⁣⁣

Let us know your major pain points when it comes to running Facebook ads in the comments below?
⁣
Know someone else who will find this useful? Share this post or save for later 🔖

31/03/2022

👇 3 Ad types you NEED to know for running a successful Facebook campaign and how to use them effectively for your tourism business...👇⁣
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💥 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗔𝗱𝘀– This type of ad builds your audience (the “top of the funnel”) and is designed to attract likes, comments, shares and clicks.⁣
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HOT TIP: If you use video for your engagement ads, make sure to create your warm audience using video thru-plays. This will ensure only those who engage with your content join your warm audience.⁣
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💥 𝗟𝗲𝗮𝗱 𝗔𝗱𝘀 – This type of ad builds the ‘middle of the funnel’ and will usually be attached to a lead magnet, such as newsletter sign up or special offers.⁣
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💥 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗲𝗮𝗱 𝗔𝗱𝘀 – This type of ad is for converting at the ‘bottom of funnel’ and takes people who have already had multiple touch points with your brand content through the Engagement and Lead Ads to convert them into a sales qualified inquiry.⁣
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Are you already running a Facebook Ad campaign? Any road bumps? Let us know in the comments below!⁣
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If you'd like to receive more insights on maximising your travel marketing efforts, why not join our growing TIP community for travel professionals? 👉 https://10x.li/64878e20
⁣

29/03/2022

Want to know how to ensure your newsletters actually make your audience what to open and act? 😉

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗼𝘂𝗿 𝟲 𝘁𝗼𝗽 𝘁𝗶𝗽𝘀 𝗳𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝗺𝗮𝗶𝗹 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀 𝘁𝗵𝗮𝘁 𝗽𝗮𝗰𝗸 𝗮 𝗽𝘂𝗻𝗰𝗵!

💥 𝐊𝐞𝐞𝐩 𝐢𝐭 𝐬𝐢𝐦𝐩𝐥𝐞 𝐚𝐧𝐝 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 – Don’t waffle or ramble. Stick to one topic and one call-to-action.

💥 𝐒𝐡𝐨𝐰, 𝐝𝐨𝐧’𝐭 𝐭𝐞𝐥𝐥 – The email marketing I find most effective is the type that doesn’t ‘sell’ to its readers. Focus on inspirational content more, and price offers less.

💥 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞 𝐚𝐬 𝐦𝐮𝐜𝐡 𝐚𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 – The easiest way is to use their name where possible. You can even segment your contact list into categories, so certain demographics get specific email content.

💥 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐚 𝐭𝐨𝐮𝐫 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐚𝐧𝐝 𝐥𝐚𝐬𝐭 𝐩𝐚𝐫𝐚𝐠𝐫𝐚𝐩𝐡 – This is really effective for gauging how engaged your audience is with your newsletters. If one contact is always clicking on your tour link, perhaps you should reach out to them?

💥𝐀𝐬𝐤 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 – Make it less about ‘you’ and more about your audience. Ask questions to encourage engagement, and identify their needs and pain points so you can tailor content to address their anxieties for next time.

💥 𝐃𝐨 𝐭𝐡𝐞 ‘𝐰𝐞’ 𝐜𝐡𝐞𝐜𝐤 – No one wants to feel they’re just a number, and it pains us to see newsletters sent by tour operators with plenty of “We do this”, “We do that”. Instead, speak as if you’re talking directly to that one reader, and write about them, not you. This will help build trust and kickstart a meaningful relationship.

Want to gain access to more top tips? Join our travel industry pro (TIP) Facebook community here 👉👉https://10xtourism.com/tour-operator-community/?utm_campaign=&utm_medium=&utm_source=&utm_content=&utm_term=

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