Dirt & Glory Media

Dirt & Glory Media The Editorial Agency. Modern Communications.

22/07/2026

The biggest opportunity in healthcare isn’t capacity. It’s diagnosis.

Working alongside the brilliant team at Hexarad, we developed a new strategic brand platform that repositions the business beyond traditional teleradiology and reframes its role as a leader in modern diagnostic performance.

The result is Unlock Diagnosis: a brand platform built around a simple but powerful truth. Better coordination leads to better diagnosis.

From strategic positioning and messaging to creative development, this project has been about changing the conversation, shifting the focus away from reporting capacity and technology towards the moment that matters most: diagnosis. Our launch campaign, Rewrite the Rules, challenges outdated thinking and positions Hexarad at the forefront of clinically led innovation.

A huge thank you to the Hexarad team for their trust, ambition and collaboration throughout the process. We’re excited to help you grow the business in this next phase.

At Dirt & Glory, we love partnering with organisations that aren’t simply looking for a new campaign. They’re looking to redefine their category.

10/07/2026

It’s finally Henley Festival.

And we’re incredibly proud to see a new brand platform come to life on the river.

Our challenge was simple: define what makes Henley Festival truly different. Not just another music event. Not just another summer festival. But an experience people carry with them long after the final encore.

The answer became Nights That Stir The Soul.

A brand idea built around the emotional power of music, art and culture. One that captures the magic of evenings where world-class performances, unexpected moments and an extraordinary setting come together to create something unforgettable.

From strategy and positioning to creative, film, social and live content, we’ve been working with the Henley Festival team to bring that idea to life before, during and throughout the festival.

It’s been a privilege to help shape the next chapter of such an iconic event.

Here’s to the nights that stir the soul.

Big funding rounds deserve big headlines. We’re delighted to have supported Hypervision Surgical on its £17 million over...
09/07/2026

Big funding rounds deserve big headlines. We’re delighted to have supported Hypervision Surgical on its £17 million oversubscribed Series A funding announcement.

Working closely with the Hypervision Surgical team, we secured an exclusive with Sky News Mark Kleinman, bringing this major milestone to a global business audience ahead of the wider announcement.

The investment will accelerate the commercial rollout of Hypervision’s pioneering Hyperspectral Intelligence® platform, using real-time AI-powered imaging and tissue analysis to help improve surgical decision-making in the operating theatre.

Congratulations to Michael Ebner and the entire Hypervision Surgical team.
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09/07/2026

A brand built to change the game.

We’re proud to unveil our latest branding and communications project: the transformation of Golf Kingdom into Whalebone Golf Club.

At Dirt & Glory Media, we partnered with the team to create far more than a new name. Together, we developed a brand strategy centred around one simple idea: “Play As You Are.” A bold new identity designed to make golf more welcoming, more accessible, and more relevant to everyone.

From brand positioning and messaging through to PR and social media, we delivered an integrated launch that helped introduce one of the UK’s most progressive golf clubs.

Highlights include:
- A completely new brand identity inspired by local heritage and accessibility.
- National PR coverage in and .
- A social media campaign bringing the new brand to life.
- A launch built around inclusivity, including free golf for children after 4pm and the removal of traditional dress codes.

Great brands don’t just look different - they stand for something. We’re proud to have helped Whalebone Golf Club create a platform that challenges perceptions and opens the game to more people.

Congratulations to everyone involved. Lots more to come.
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GolfClubs

14/04/2026

It’s been a whirlwind six months working with Rare Entity.

Alongside founders Dom Joseph, Rich Britton and Dave Stewart, we’ve helped shape their launch, narrative and communications across the brand and a growing portfolio of projects.

Rare Entity is building something different. A “reverse VC” that turns high-potential cultural ideas into scalable businesses - while ensuring creators retain ownership of what they make.

The response so far has been incredible. From BBC News to The Times, The Guardian, The Drum, Virgin Radio, TalkTV, Kate Thornton’s White Wine Question Time, Gaby Roslin’s Reasons To Be Joyful, The Arts Desk and Jazz FM - it’s been great to see the work and vision resonate with global media.

More importantly, this model is designed for a bright future. One that backs creativity properly, and builds the infrastructure around it.

What’s coming next is where it gets really interesting. New Rare entities, new originals and much more. We’re looking forward to communicating their new launches over the coming months.

A huge thank you to Dom Joseph, Rich Britton, Dave Stewart, Tony Colville and Lewis Carpenter for their trust, ambition and collaboration.

Watch this space. x

Diagnosis. Now.Our work with IQ Endoscopes introduces a new brand platform built around a simple but urgent idea: earlie...
13/04/2026

Diagnosis. Now.

Our work with IQ Endoscopes introduces a new brand platform built around a simple but urgent idea: earlier diagnosis, delivered faster.

IQE is tackling one of healthcare’s biggest challenges - capacity. Their single-use, plug-and-play endoscope is designed to expand access, streamline workflows, and help clinicians diagnose patients more efficiently.

The platform, “Diagnosis. Now.” reflects that ambition. A shift away from delay, towards immediacy. From bottlenecks, to better outcomes.

Designed and engineered in the UK, IQE’s innovation mirrors the performance of reusable devices, while opening up new possibilities for scalable, accessible care.

A brilliant collaboration with Matt Ginn, Tom Kahan, Abigail Baker and the wider IQE team - alongside Alex Mayer - during an important moment in the brand’s evolution. Excited to keep building with the team.
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Cancer. It’s personal.Our work with introduces a new brand strategy and positioning for a pioneering platform helping c...
13/04/2026

Cancer. It’s personal.

Our work with introduces a new brand strategy and positioning for a pioneering platform helping cancer patients and clinicians access the most relevant trials, treatments and data-driven insights.

Together, we developed a platform built on a simple truth: no two cancers are the same. So why should treatment be?

“Cancer. It’s personal.” It reframes cancer care from a system-led process into a proactive, patient and data-driven journey - one built around the individual, not the institution.

From a brand world that rejects the generic and overly clinical, to motion designed to reflect the unique journeys of RareCan members, every element was created to shift the narrative. Away from one-size-fits-all. Towards something more human, more precise, and more personal.

Because behind every data point, every trial, every decision - is a person.

A huge thank you to Piers Kotting and the RareCan team for their trust and collaboration, and for the vital work they’re doing to transform cancer care.

https://rarecan.com/

13/04/2026

In a world of 4,000+ festivals, standing out isn’t optional - it’s everything.

That’s why our work with Henley Festival started with a simple challenge: define what makes it truly different - and build a platform that brings it to life.

The answer: Nights That Stir The Soul.

A brand idea designed to capture the emotional power of music, art and culture - and turn Henley into a must-experience moment, not just another event.

Now we’re rolling it out across social, film and live content - from pre-festival storytelling to on-the-ground coverage this summer.

Strategy. Story. Experience.

All working together to create something people don’t just attend - they feel.
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13/04/2026

Health starts with you. But brands like this don’t happen by accident.

We partnered with Inherit.health from the very beginning, shaping the brand, defining the creative platform, and bringing it to life through film, content and communications.

Built from the founder’s own experience, Inherit is designed to help people take control of their health story, connecting the dots between personal history, family context and future wellbeing.

Our role was to turn that insight into something clear, human and powerful: A brand platform grounded in one simple truth - health starts with you.

From strategy through to production, we created a system that could carry that message consistently across every touchpoint.

Strategy. Story. Ex*****on.
All working together to bring a meaningful product to life.
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It’s Chriiiiiistmassss! 2025. Happy Christmas you filthy animals. Season’s greetings to one and all.
15/12/2025

It’s Chriiiiiistmassss!

2025. Happy Christmas you filthy animals.

Season’s greetings to one and all.

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