Dirt & Glory Media

Dirt & Glory Media The Editorial Agency. Modern Communications.

14/04/2026

It’s been a whirlwind six months working with Rare Entity.

Alongside founders Dom Joseph, Rich Britton and Dave Stewart, we’ve helped shape their launch, narrative and communications across the brand and a growing portfolio of projects.

Rare Entity is building something different. A “reverse VC” that turns high-potential cultural ideas into scalable businesses - while ensuring creators retain ownership of what they make.

The response so far has been incredible. From BBC News to The Times, The Guardian, The Drum, Virgin Radio, TalkTV, Kate Thornton’s White Wine Question Time, Gaby Roslin’s Reasons To Be Joyful, The Arts Desk and Jazz FM - it’s been great to see the work and vision resonate with global media.

More importantly, this model is designed for a bright future. One that backs creativity properly, and builds the infrastructure around it.

What’s coming next is where it gets really interesting. New Rare entities, new originals and much more. We’re looking forward to communicating their new launches over the coming months.

A huge thank you to Dom Joseph, Rich Britton, Dave Stewart, Tony Colville and Lewis Carpenter for their trust, ambition and collaboration.

Watch this space. x

Diagnosis. Now.Our work with IQ Endoscopes introduces a new brand platform built around a simple but urgent idea: earlie...
13/04/2026

Diagnosis. Now.

Our work with IQ Endoscopes introduces a new brand platform built around a simple but urgent idea: earlier diagnosis, delivered faster.

IQE is tackling one of healthcare’s biggest challenges - capacity. Their single-use, plug-and-play endoscope is designed to expand access, streamline workflows, and help clinicians diagnose patients more efficiently.

The platform, “Diagnosis. Now.” reflects that ambition. A shift away from delay, towards immediacy. From bottlenecks, to better outcomes.

Designed and engineered in the UK, IQE’s innovation mirrors the performance of reusable devices, while opening up new possibilities for scalable, accessible care.

A brilliant collaboration with Matt Ginn, Tom Kahan, Abigail Baker and the wider IQE team - alongside Alex Mayer - during an important moment in the brand’s evolution. Excited to keep building with the team.
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Cancer. It’s personal.Our work with introduces a new brand strategy and positioning for a pioneering platform helping c...
13/04/2026

Cancer. It’s personal.

Our work with introduces a new brand strategy and positioning for a pioneering platform helping cancer patients and clinicians access the most relevant trials, treatments and data-driven insights.

Together, we developed a platform built on a simple truth: no two cancers are the same. So why should treatment be?

“Cancer. It’s personal.” It reframes cancer care from a system-led process into a proactive, patient and data-driven journey - one built around the individual, not the institution.

From a brand world that rejects the generic and overly clinical, to motion designed to reflect the unique journeys of RareCan members, every element was created to shift the narrative. Away from one-size-fits-all. Towards something more human, more precise, and more personal.

Because behind every data point, every trial, every decision - is a person.

A huge thank you to Piers Kotting and the RareCan team for their trust and collaboration, and for the vital work they’re doing to transform cancer care.

https://rarecan.com/

13/04/2026

In a world of 4,000+ festivals, standing out isn’t optional - it’s everything.

That’s why our work with Henley Festival started with a simple challenge: define what makes it truly different - and build a platform that brings it to life.

The answer: Nights That Stir The Soul.

A brand idea designed to capture the emotional power of music, art and culture - and turn Henley into a must-experience moment, not just another event.

Now we’re rolling it out across social, film and live content - from pre-festival storytelling to on-the-ground coverage this summer.

Strategy. Story. Experience.

All working together to create something people don’t just attend - they feel.
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13/04/2026

Health starts with you. But brands like this don’t happen by accident.

We partnered with Inherit.health from the very beginning, shaping the brand, defining the creative platform, and bringing it to life through film, content and communications.

Built from the founder’s own experience, Inherit is designed to help people take control of their health story, connecting the dots between personal history, family context and future wellbeing.

Our role was to turn that insight into something clear, human and powerful: A brand platform grounded in one simple truth - health starts with you.

From strategy through to production, we created a system that could carry that message consistently across every touchpoint.

Strategy. Story. Ex*****on.
All working together to bring a meaningful product to life.
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It’s Chriiiiiistmassss! 2025. Happy Christmas you filthy animals. Season’s greetings to one and all.
15/12/2025

It’s Chriiiiiistmassss!

2025. Happy Christmas you filthy animals.

Season’s greetings to one and all.

12/08/2025

Getting cultural cut through when communicating with healthcare practitioners is key. Speaking to them as human beings, not just a set of white coats, on their level in a relatable and relevant way.

D&G created Proximie’s ‘This is Surgery’ campaign to reframe how surgical teams see their world — not just through data or dashboards, but through culture, creativity and human experience.

Designed for social media, the campaign speaks directly to the people behind the scrubs. It uses bold, relatable messaging grounded in the real pace and pressure of the operating room.

In this way, Proximie’s technology comes to life as more than just a tool for efficiency. It becomes a way to give time back, improve outcomes, and make a meaningful difference inside and outside the operating theatre.

Here’s a glimpse at how we continue to bring the campaign creative to life.
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Up to 10 million adults in the UK are living with osteoarthritis - the most common form of arthritis. That’s roughly 1 i...
30/07/2025

Up to 10 million adults in the UK are living with osteoarthritis - the most common form of arthritis. That’s roughly 1 in 5 adults. But every day, we see people pushing through the pain and getting on with life.

Dirt & Glory’s latest campaign with long-term client FlexiSEQ, No Stopping You, celebrates the determination of those who keep moving despite joint pain and stiffness. We led on strategy, creative development and storytelling, bringing the campaign to life across social media, digital channels, and select print titles.

Inspired by real stories from FlexiSEQ’s incredible community, the campaign reminds people that joint wear and tear can be managed, and that arthritis doesn’t have to define your day.

FlexiSEQ is a clinically proven, drug-free gel that provides relief from pain and stiffness, helping people stay active, mobile and independent.

We’re proud to help shine a spotlight on the power of resilience, and the role FlexiSEQ plays in supporting it.

💪 There’s .
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Telling stories that matter, even in the most complex spaces.The most impactful stories often live in the hardest-to-rea...
15/05/2025

Telling stories that matter, even in the most complex spaces.

The most impactful stories often live in the hardest-to-reach places. Stories that too often go unheard.

Our continued partnership with the Metabolics team at Danone Nutricia Medical continues to help shine a light on the lived experiences of patients, parents, and carers managing complex and rare conditions - from children with drug-resistant epilepsy on ketogenic diet therapy (KDT) to families navigating life with inherited metabolic diseases (IMDs) like Phenylketonuria (PKU).

In a space where regulation is rightly tight and the subject matter often personal, nuanced and very often heavy, telling these stories compliantly, creatively but ultimately sensitively, is always a delicate balancing act. But for Danone, when patients and their families feel seen, supported and understood, it can help them to live life to the fullest.

We’re proud to help Nutricia bring these human stories and the educational ones around these conditions to life with empathy, clarity and care.

Find out more at:

Nutricia KetoConnect + Low Protein Connect

14/05/2025

It's time we formally introduced our brand work with Olympus - Life Is Better INFOCUS.

Last year we helped develop a new brand platform with Olympus to help them re-imagine their service proposition, INFOCUS. Bringing to life the possibilities of what you can achieve when you have the ultimate service partner on your side.

We worked on the brand strategy, creative idea and messaging through to ex*****on across film, documentary, photograhpy, content and a website refresh.

The campaign tells the story of how the INFOCUS team works with hospital staff and clinicians, to help minimise stress, enable better efficiencies and ultimately better patient outcomes.

It shines a light on the team behind the team. The team, Beyond What You See. The technicians and engineers who are the heartbeat behind an INFOCUS service contract. The story of how a team comes together to be the perfect service partner.

A huge thank you to our client partners Esther Kebbel, Dan Rogers, Carolin Bremer, Georgina Ackery, Sergii Petrov, MBA and the whole INFOCUS family. It was great working with you all.

It's incredible to see the campaign fully operational and out in the wild across Europe.

Find out how Life Is Better INFOCUS: https://lnkd.in/e4j4ZqmG


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Brand Campaign Credits

Account Director - Alex Moss
Strategy Director - Patrick Brindle
Communications Director - Nigel Brown
Creative Director - Anna Rose Kerr
Editorial Director - Leo Kent
Senior Designer - Alex Cole
Junior Designers - Iulia Iatsenko | Taufiq Zainal

Brand Film Credits

Director of Photography - Bruno Downey
Stylist - Joanna Jones
Assistant Stylist - Peter Bevan
Hair & Make Up - Dina Catchpole
Photography: Richard Grassie | Jackie Gibbs
Photography Assistant - Liam Jackson
Post Production - George Mcleod
Voiceover - Adjoa Andoh | Voice Squad Ltd
FX: Roger Chiaw
Editor: Craig Coole
Colourist / Grade - Vic Parker
Sound Engineer - Ed Railton
Talent - Sandra Reynolds | Talent Talks Ltd | BAME Agency
Location - The Hospital Location | Lizzie Dyer

We’re proud to have played a role in launching England international footballer as the newest ambassador for , joining ...
24/03/2025

We’re proud to have played a role in launching England international footballer as the newest ambassador for , joining and an incredible team of supporters in tackling the children’s mental health crisis.

Bright Young Dreams raises vital funds for Sheffield Children’s NHS Foundation Trust and , helping to provide life-changing support for children who need it most.

For her first role as ambassador, Lucy sat down with our 6-year-old roving reporter, Paddy, for a brilliant chat about inspiring brighter futures - our cameras were there to capture every moment!

Huge thanks to our fantastic editor Craig Coole, DOP Bruno Downey, and of course, Lucy for being such a great sport! 🎥👏

Last summer, Dirt & Glory was tasked with coordinating a social media storytelling campaign, led by influencers, to high...
24/03/2025

Last summer, Dirt & Glory was tasked with coordinating a social media storytelling campaign, led by influencers, to highlight the unique experiences of real-life users.

This was an all-encompassing project for our team who took the lead on influencer recruitment and the selection of seven storytellers before bringing everyone together on our shoot day to capture content for a series of short films and other digital collateral.

A huge shout out to our wonderful influencer hosts, and , who welcomed us into their Cotswold home and made every effort to ensure our storytellers felt at ease on a very busy day in front of camera.

Our work continues to be rolled out across Meta and TikTok platforms to this day having also featured in select out-of-home locations.

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