Marketing by Minal

Marketing by Minal Helping small service businesses email their list consistently and confidently. No overwhelm, no guilt. Ask me about the Email Confidence Programme. No jargon.
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Marketing by Minal helps service providers build a simple email marketing system they can confidently run themselves. If you've got an email list you haven't touched in months, you're not lazy, and you're not bad at marketing. You're just stuck. And the longer you leave it, the harder it feels to start again. That's exactly who Minal works with. The Email Confidence Programme is a 3-month email ma

rketing coaching programme for established service providers who want to email their list consistently, without the overwhelm, the overthinking, or the guilt. No complicated funnels. No "you must send five emails a week or your business will collapse." Just a clear plan, practical support, and the confidence to press send. Minal has been helping small business owners with email marketing since 2012, and is known for making it feel achievable rather than overwhelming. If email marketing has been sitting on your to-do list for too long, find out about the Email Confidence Programme.

What if growing your email list didn't feel like a second job? Because it really doesn't have to. The advice out there ...
11/06/2026

What if growing your email list didn't feel like a second job?

Because it really doesn't have to.

The advice out there makes it sound complicated. But for solo and small service providers, the basics done consistently will take you further than any fancy funnel.

I'm running a free live session on 10 July, 11.30-12.00, "Grow your email list (without doing everything)," to show you exactly what that looks like in practice.

First 50 to register get a recording. Link in the comments.

You know what the worst list growth advice for small service business is?The list-building advice that works for big bra...
10/06/2026

You know what the worst list growth advice for small service business is?

The list-building advice that works for big brands!

Not because it's wrong, exactly.

But because it assumes you have things you probably don't. Time. A team. A budget. An audience of thousands to test things on.

Swipe through for the five pieces of advice that sound sensible but make list building harder than it needs to be, and what to do instead. Let's make this less exhausting and more rewarding for you!

Save this for the next time you read something that sounds exhausting and wonder if you're just not trying hard enough. (You are. The advice is just wrong for you.)

Your existing contacts are doing way more for your business than you realise.Most small business owners I work with are ...
04/06/2026

Your existing contacts are doing way more for your business than you realise.

Most small business owners I work with are so focused on finding new people for their list that they overlook the goldmine sitting in their existing network.

It's easy to get caught up in wanting new people on your list.

But if your existing contacts aren't on your list, aren't they new too?

Think about it.

I see you... heading for your phone to see who you can ask!

Having an email list is only half the battle. The other half is knowing who should actually be on it. Most list-building...
03/06/2026

Having an email list is only half the battle. The other half is knowing who should actually be on it.

Most list-building advice focuses on volume. More subscribers, more sign-ups, more reach.

But what if that volume leads to having the WRONG people on your list? You know, the people who will never buy from you, never open your emails, never tell anyone about you. Then it's just a number.

The small business owners I see getting the best results from their emails? Not necessarily the ones with massive lists.

But the right subscribers on their list.

Want to get clearer on that for your business? I'm running a live 30-minute session on 10 July where I'll go through how to grow your list without doing all the things!

First 50 people to register will get a recording.

Booking link in the comments.

02/06/2026

Plot twist: the best people for your email list aren't strangers.
 
Everyone's obsessed with attracting new subscribers. Lead magnets, paid ads, viral content...
 
But the people most likely to open your emails, reply, and actually hire you? They're already in your world.
 
Past clients. Warm contacts. People who've enquired but not booked yet. Colleagues who refer you.
 
These people already like you. They just need you to show up in their inbox.
 
So before you go chasing new subscribers — have you invited the people who already know you?
 
Drop a "guilty 🙋" if this is you.

02/06/2026

Plot twist: the best people for your email list aren't strangers.
 
Everyone's obsessed with attracting new subscribers. Lead magnets, paid ads, viral content...
 
But the people most likely to open your emails, reply, and actually hire you? They're already in your world.
 
Past clients. Warm contacts. People who've enquired but not booked yet. Colleagues who refer you.
 
These people already like you. They just need you to show up in their inbox.
 
So before you go chasing new subscribers — have you invited the people who already know you?
 
Drop a "guilty 🙋" below if this is you.

This week I've been saying you don't need a big list. That's still true. But here's what I didn't say 👀The right subscri...
28/05/2026

This week I've been saying you don't need a big list. That's still true. But here's what I didn't say 👀

The right subscribers don't just appear. You do still need to grow your list. Just not in the overwhelming, do-everything way most advice tells you to.

That's what my free online session is all about.

"Grow your email list (without doing everything)"
10 July, 11.30–12.00

Built for solo and small service providers who want a simpler approach that actually fits their life.

The first 50 to register get a recording too, so no stress if you can't make it live.

Link in the comments!

Your warmest leads are already on your email list 💌The people who signed up already said yes to hearing from you. They'r...
27/05/2026

Your warmest leads are already on your email list 💌

The people who signed up already said yes to hearing from you. They're not cold. They're not strangers.

They just need you to actually email them.

For small service businesses, your list isn't a growth project. It's a relationship that needs tending.

Show up for the people already there, and the right new ones will follow.

Are you emailing your list as often as you should be?

Address

71-75 Shelton Street, Covent Garden
London
WC2H9JQ

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

+447766222344

Website

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