Pitch & Sync

Pitch & Sync In plain terms: We put music to work. We are creative noise makers. We use music and the creativity that surrounds it to make brands look good.

We distill this with a thorough knowledge of brand strategy, commercial objective and legal structuring. The result is a potent and effective application.

As some of you may know, we have been working alongside the Sync Project to help unearth the healing powers of using mus...
22/08/2017

As some of you may know, we have been working alongside the Sync Project to help unearth the healing powers of using music as medicine. There is all kinds of mad science behind it and we've recently been deep in licensing and recording repertoire for the next instalment of the Unwind app. For an update on Sync Project, check out CEO Marko Ahtisaari's recent podcast interview below.

One facet of research is happening this weekend where Sync Project will collect bio-metic data from members of the audience at Max Richter's overnight sleepover concert - an 8 hour performance of his acclaimed works, Sleep.

We recently recorded strings for Unwind with some of Max's players, which was a feat of pure beauty, hence we're excited beyond belief to hear the full ensemble live this weekend.

Marko Ahtisaari is the CEO and co-founder of The Sync Project, a collaborative venture of scientists, musicians, technologists and patients, working towards developing functional music that responds t

When MullenLowe London approached us to find a playful and buoyant track to accompany Sloggi's new Heroine on her crusad...
16/08/2017

When MullenLowe London approached us to find a playful and buoyant track to accompany Sloggi's new Heroine on her crusade, the unique voice of Ezra Furman with his sunshine licks sprung to mind immediately.

A beautifully freeing song to accompany beautiful free women.

Enjoy the 40" Director's Cut of the ad for our Wow Comfort bra. A bra so comfortable everyone (really everyone!) should try it. ----- Backg...

for Lynx has just dropped - a campaign to raise awareness of male insecurities. Research shows that 51% of guys think ...
16/08/2017

for Lynx has just dropped - a campaign to raise awareness of male insecurities.

Research shows that 51% of guys think they should "act tough" when feeling vulnerable or afraid, and the idea here is to combat the social conventions that dictate how some men feel they should behave.

Is it OK for guys to wear pink? YES. Yes, it is.

This was one of those unique situations where music led the edit, with the sound of live hang drum and the gentle percussive element dictating the pace and reflecting the sentiment of the spot.

Guys are searching online what it means to be a man. Search and see for yourself. Join the conversation with Find out more at http://lynxforme...

The say you should never work with children or animals, but this project was crying out for the animation that only the ...
15/08/2017

The say you should never work with children or animals, but this project was crying out for the animation that only the wonder and excitement of a little ones face can produce. Shot to promote the new slo-mo feature on Sony Xperia's latest gadget, we re-worked this classic operatic number to enhance the colour and vibrancy of the spot...

See how we put its camera, display and audio capabilities to the test: http://bit.ly/XZPremiumCampaign1 Find out more and make Xperia™ XZ Premium yours: http...

Sometimes it just all falls together. The 1000watt charisma of Mo Farah, a beautifully stalking track with goosebump ind...
15/08/2017

Sometimes it just all falls together. The 1000watt charisma of Mo Farah, a beautifully stalking track with goosebump inducing lyrical flow from George The Poet and Onra, all conjured together with Nike.

A piece of work that makes us very proud to work with very gifted people. A piece of work that precisely defines why we do what we do...

You smiled a smile that made it look easy. Made people stop and stare. The happiness you felt you gave it so freely They would never guess what got you there...

Back in March, Channel 4 were looking for a re-jig of Fleetwood Mac's most famous bass line for this high octane spot to...
15/08/2017

Back in March, Channel 4 were looking for a re-jig of Fleetwood Mac's most famous bass line for this high octane spot to promote the new season of F1. We drafted in our studio wizard Will Serrell to insert some heavy rock drums go gabba, and mixed it with their otherworldly and effervescent sound design - voila.

Original Composition

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