05/03/2025
Want more people to find your social media posts? Here’s how to make them search-friendly. 🔍
Swipe through for our key tips:
✅ Keyword research
Use tools like Google Keyword Planner, Answer The Public, and Google Search to find the terms your audience is searching for. Answer The Public is great for spotting common phrases, just note you only get three free searches a day!
👀 Social listening
Check the language your audience, influencers, and competitors use. What words or themes come up repeatedly? Adopting their terminology helps your content appear in relevant searches.
✍️ Keywords in captions
Include relevant keywords naturally in your captions, ideally in the first sentence for better visibility. This now matters more than hashtags! Avoid keyword stuffing - make sure your post still reads smoothly.
📸 Alt text & image descriptions
If a platform allows alt text, use it. Add clear, keyword-rich descriptions to make your posts more searchable and accessible to all users.
🎬 Video captions
Captions aren’t just for accessibility - they also improve engagement and discoverability. Adding clear, visible text helps your content reach more people.
📍 Geotagging
Tagging locations, where appropriate, boosts local search visibility. This is especially useful for hospitality, retail, and service-based businesses that rely on foot traffic.
🔁 Consistency
You will often hear us say ‘Consistency is key’ - it’s much more important to show up regularly than to have bursts of activity. In terms of timings, try to post when your audience is most active, and when your post content is at its most relevant.
Which of these are you already doing? Let us know in the comments!
