Eatbigfish

Eatbigfish We're a global consultancy dedicated to challengers. We're not active on Facebook.

🔥 Challengers challenge.It’s not about rivals — it’s about confronting the status quo that’s holding you back.⚡️ Challen...
16/10/2025

🔥 Challengers challenge.
It’s not about rivals — it’s about confronting the status quo that’s holding you back.

⚡️ Challengers break with expectations.
They turn internal habits and category norms into opportunities to stand out.

🪢 Challengers do more with less.
Constraints fuel bold thinking and creative action.

🐟 Challengers hunt as a pack.
Strategy only works when everyone is aligned and empowered to act.

It starts with a mindset shift.

See what the Challenger Mindset could do for your business → [email protected]

Growth slows when you stop pulling in the same direction.Challenger thinking helps you find focus and move forward.🔗 Vis...
16/10/2025

Growth slows when you stop pulling in the same direction.

Challenger thinking helps you find focus and move forward.

🔗 Visit the link in our bio to get started.

Risk-aversion. Fragmentation. Dull creative. Incumbent thinking. It comes for all of us. Are you ready to take on your b...
16/10/2025

Risk-aversion. Fragmentation. Dull creative. Incumbent thinking.

It comes for all of us.

Are you ready to take on your brand’s challenge?

Visit our website to get started 🔗eatbigfish.com

Thank you to everyone who joined us earlier this week at Cannes for The Eye-Watering Cost of Dull Media.It was a pleasur...
19/06/2025

Thank you to everyone who joined us earlier this week at Cannes for The Eye-Watering Cost of Dull Media.

It was a pleasure (and a provocation) to share the latest findings from The Extraordinary Cost of Dull with such a packed room — exploring just how much attention (and money) we’re losing when even great creative is placed in low-attention formats.

A huge thank you to Dr Karen Nelson-Field for her brilliant insights, sharp thinking, and the incredible depth of research that powered this work. Pulling together data across 60 formats and 12 countries is no small feat, and the impact was felt.

And to those who survived their first whiff of our newest scent: Ennui, the scent of burning money, we salute you.

If you missed the session, stay tuned, more to come soon.

Sore heads and full hearts from this week’s All-Company gathering here at eatbigfish HQ in London.A few highlights:〰️ ba...
17/01/2025

Sore heads and full hearts from this week’s All-Company gathering here at eatbigfish HQ in London.

A few highlights:
〰️ barista-grade coffees by Jono Wylie
〰️ AI training day for our entire team led by the experts at Edifai
〰️ a sensational (albeit belated) Christmas dinner and drinks at
〰️ poetry by Hugh Derrick (written with the assistance of ChatGPT)
〰️ outlooking trip to the Tate Modern
〰️ the crowning of our newest Fish of the Season, Ellie Simmons

How grateful we are to have this brilliant team and time together to kick off 2025.

The status quo doesn’t cut it with influencer marketing.And long-gone are the days of the ‘pay to play’ strategy...but i...
03/12/2024

The status quo doesn’t cut it with influencer marketing.

And long-gone are the days of the ‘pay to play’ strategy.
..but is your company brave enough to become ‘friends with benefits’?

Our latest piece from research & insight lead Sarah Tilley explores how authenticity, shared values, and mutual risk-taking are transforming the way Challengers and influencers work together.

🔗 Dive into the full article now on The Challenger Project

.mobile has had to make an important shift recently — from focusing on a single, niche demographic — to focusing on thei...
23/10/2024

.mobile has had to make an important shift recently — from focusing on a single, niche demographic — to focusing on their consumers’ mindset.

As we’ve seen in much of the work we do with other Challenget brands, it’s this refocus on what a consumer thinks and feels that allows Challengets to take risks when reaching out to new groups of people.

We chatted with Group Brand Director David Clyde to explore exactly how they’ve navigated it and grown their audience in the process.

🔗 Read our latest thinking now on The Challenger Project

Some kind words from a recent Can-If workshop with 💛Hosted by Ben Cooper and Tara Henderson, the Kellanova HR team embr...
16/10/2024

Some kind words from a recent Can-If workshop with 💛

Hosted by Ben Cooper and Tara Henderson, the Kellanova HR team embraced their Challenger Mindset to continue fostering a culture of possibility, encouraging creative problem-solving and flexibility whilst navigating their constraints in a rapidly changing business landscape.

One of the most enthusiastic, interesting teams we’ve worked with this year.

Thanks again for having us!

We’re so excited to announce that our own Liston Pitman, strategy director at eatbigfish has been included in WARC’s The...
02/10/2024

We’re so excited to announce that our own Liston Pitman, strategy director at eatbigfish has been included in WARC’s The Future of Strategy 2024 Report!

Even as technology rapidly advances and AI becomes a necessary and useful part of the marketing toolkit, when it comes to strategy, it’s still all about the people.

Drawing on key eatbigfish principles, Liston shares our thinking on the importance of leaning into the social aspect of strategy in his piece “AI’s an anti-social strategist. You can’t afford to be.”

🔗 Check the link in our bio to read the full article.

It’s time for an Anti-Dull Intervention. Get ready to find your inner Challenger and join us for the Anti-Dull Webinars ...
23/08/2024

It’s time for an Anti-Dull Intervention.

Get ready to find your inner Challenger and join us for the Anti-Dull Webinars to get a sneak peek of our latest work.

Both will be hosted by strategy directors on LinkedIn Live, 5th & 19th September at 4pm BST / 11am ET.

Visit the link in our bio to register now 🐟

Another eatbigfish summer party for the history books…Highlights of the week included the arrival of our North American ...
16/08/2024

Another eatbigfish summer party for the history books…

Highlights of the week included the arrival of our North American team, an incredibly competitive game of croquet, a few cold dips in the sea, dining under the stars and the crowning of our Fish of the Season - Sarah Tilley.

A tremendous thank you to the staff at for the exceptional hospitality. We couldn’t have asked for a better setting to celebrate having our team altogether.

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