29/05/2026
Designing for heritage doesn’t mean standing still.
As one of the founders of the shipbroking industry, SSY needed an identity that could honour its legacy while reflecting the digital-first direction of the business today.
Working closely with the internal team, we uncovered a clear opportunity: to help SSY “own the sea.”
The result is a future-proofed brand system built around independence, experience and momentum. At its heart is an abstracted wordmark shaped by the sea itself, a marque that casts off category convention and brings a sharper sense of quality, craft and confidence to the sector.