McCann Worldgroup UK & Europe

01/07/2022

Did you know...

"The q***r community is twice as likely to struggle with mental health issues... A third of q***r people that struggle with mental health say that their employer is aware. They also say that they think their employer could be doing more... We, the q***r community, I think we still have a lot to do to educate our straight allies, our colleagues in leadership, in agencies, in brands, in the marketing community in general..." - Mark Runacus.

Listen to Jamie Peate and Mark Runacus at Truth Talks PRIDE Special episode about companies' actions during and after Pride month, what is the q***r community facing in the workplace, ads campaigns that are making a real change in inclusion and visibility and more:

https://open.spotify.com/episode/4MjWHwPY4KwpkyUl3khTIi?si=BcDzulmjQf2MrldWGRyA1A&nd=1

30/06/2022

Today we want to re-share a meaningful campaign that transcends. 'True Name, Mastercard'. McCann New York and Mastercard launched in 2020 the campaign with the offer to trans and non-binary people the option to use their chosen name on their credit card. A commitment to be a driver of and .

'True Name, Mastercard' won a Grand Prix in the category: Brand experience and activation at Cannes Lions International Festival of Creativity 2021.

https://lnkd.in/gpf6kKr

We’re committed to being a driver of equality and inclusion. That’s why we created True Name™, which lets Trans and Non-Binary individuals display their chos...

30/06/2022

Moncler introduces its vision of summer - a season to feel free and express it through lightness.

Airy and effervescent, the imagery conveys the freedom of movement and self-expression.

Congratulations to McCann Paris and Moncler on their new summer campaign.

30/06/2022

Congratulation to Mccann Spain for bringing home 37 Lions from Cannes Lions International Festival of Creativity!

Paloma Adrien, Head of Integrated Production at Craft Worldwide Spain, shared with Revista Anuncios her experience as a member of the judge at Cannes Lions 2022.

Paloma talked about how this year's festival was different from the others; from the campaigns, the winners and the topics. She also explains her expectations and how her view changed during the festival.

Read the full article here: https://www.anuncios.com/2022/06/28/una-edicion-de-transicion/

30/06/2022

The London HQ of McCann Worldgroup UK has been awarded the 'Project of the Year' award at the Mixology Awards 2022. The awards celebrate the very best of commercial interior design from across the UK and beyond.

MW partnered with design and architecture firm Gensler to bring together over 1,200 employees across multiple agencies working in four separate locations in London – all under one roof for the first time in the organisation's history. The aim was to create a workspace conducive to collaboration, cohesion and creative thinking whilst celebrating each agency's specialism, individuality and independence.

Congratulations to everyone at 135 Bishopsgate. A special and well-deserved shoutout to Stephen Guy for helping us to this historic moment in MW UK's history.

Read more about the awards here: https://www.mixinteriors.com/award-entries/

28/06/2022

We asked Bertille Calinaud what does Pride means to her as an ally:

28/06/2022

McCann Leeds held their first in-person Creative Courage event since 2019. The event centred on insights from The Truth About Britain – presented by SVP, Director, McCann Truth Central, Dr. Rodney WJ Collins PhD, and McCann Leeds Associate Director of Planning, Coral Cranmer.

“It was great to share the findings with the marketing and creative community in Leeds, and many found the results surprising – a reminder that a room full of marketers are not necessarily reflective of the nation at large.” - Olly Sowden Managing Director at McCann Leeds.

28/06/2022

Congratulation to McCann Spain on their new client!

McCann Spain begins to work for Suarez, initiating a new collaborative stage with the leading brand in the luxury sector of Spain. The agency will be in charge of drawing a new roadmap that goes from the creation to the development and strategy of a brand path for Suárez.

Read more about what is next from the brand here:

La asignación de la cuenta se ha realizado a través de un concurso organizado por la consultora Connecting Visions.

24/06/2022

As Day 4 of Cannes Lions International Festival of Creativity approaches to an end. The Lions picked up today across the UK and Europe include:

Media
1 Silver Lion "Trapped in the 90s," for Ikea by McCann Spain & Craft Spain

PR
1 Silver Lion "13 Minutes," for the Czech Insurance Association by McCann Prague
1 Bronze Lion " ," for Aldi UK by McCann Manchester

Direct
1 Bronze Lion "The Billion Dollar Collection," for H&M Foundation by Prime Weber Shandwick Stockholm

An incredible accomplishment all-round!