Rocaba Media

Rocaba Media Online marketing and technology solutions that are focused on delivering measurable results.

Toute l'équipe de Rocaba Emballage vous souhaite paix, amour et joie en cette période de fêtes. Et bien évidemment un Jo...
25/12/2021

Toute l'équipe de Rocaba Emballage vous souhaite paix, amour et joie en cette période de fêtes. Et bien évidemment un Joyeux Noël! 🎄 🎅 🎁

Google MyBusiness is a free tool that give you control on how you appear on Google Search and Maps. All of your business...
24/09/2020

Google MyBusiness is a free tool that give you control on how you appear on Google Search and Maps. All of your business information as well as insight into how people are finding you. An essential tool for businesses with a physical location!

Find a guide to setting up your MyBusiness here: https://blog.hubspot.com/marketing/google-my-business

If you’ve got a web-store, creating your Facebook store is a must. Not only does it allow your customer to seamlessly br...
22/09/2020

If you’ve got a web-store, creating your Facebook store is a must. Not only does it allow your customer to seamlessly browse your products without leaving the native app, you can tag your products in your posts allowing for a seamless shopping.

Find a step-by-step guide here:

Thinking of launching a podcast?Get a 30minute call with one of our production team!Talk about show topics with a strate...
21/09/2020

Thinking of launching a podcast?

Get a 30minute call with one of our production team!

Talk about show topics with a strategist, production equipment and set-ups for any budget with a producer or delivery and hosting a show with our talent.

Leave us a comment below or shoot us a DM if you want us to reach out!

LinkedIn is arguably one of the most underutilised social networks.Many businesses on Professional Asian sell B2B. Faceb...
18/09/2020

LinkedIn is arguably one of the most underutilised social networks.
Many businesses on Professional Asian sell B2B. Facebook and Instagram are where you should go to talk to people – LinkedIn is ideal to get into the minds of businesses on a business friendly platform.

Pieces of content that go viral on LinkedIn attract more professional attention than on other social networks. It's a great place to champion thought leaders inside of your business, share white papers and industry thoughts.

A good community management strategy should include a DM strategy for LinkedIn. You’re allowed to send up to 300 characters to users in the form of a message request without premium – utilise this!

LinkedIn’s advertising platform isn’t nearly as complex as Facebook and Google’s. If you want to reach professionals, LinkedIn should be a key consideration when distributing your advertising spend. Where LinkedIn truly differs is the ability to accurately target by sector and all things job related. Someone who’s recently received a promotion and may want to take their family on a holiday? Someone who’s been in the same role for 5+ years and may need new headshots – find them all here with targeting options.

Want some help? We’re offering 1hr consultations with any of our team members to help your business.
Want to speak to a strategist, creative, account manager or advertising manager about the best strategies for your business in 2020? Just drop us a DM or leave us a comment below.

Be careful with the hastags you use or put them in your comments.There are a long list of banned # out there which, whe...
17/09/2020

Be careful with the hastags you use or put them in your comments.
There are a long list of banned # out there which, when used, will negatively impact your content.
For example, this year was one.

Check the hashtags you’re using for safety!

(Here is a list that we use as a first line of defence: )

Bite the bullet and start your podcast!Podcasts can be a great way to deliver your social networking strategy. Your podc...
16/09/2020

Bite the bullet and start your podcast!
Podcasts can be a great way to deliver your social networking strategy. Your podcast subscribers are the core of your community and over time will provide a great source to deepen relationships and engagement.

Did you know that we offer a recording and editing service? DM us today, to let us help you get started. .

Know what your audience wants and needs.Social media marketing is a two-way interaction, and that’s the most important t...
13/09/2020

Know what your audience wants and needs.
Social media marketing is a two-way interaction, and that’s the most important thing to remember. Regardless of what we do or say related to our products or services, our audience has its own thoughts about it. And, social media seems to be the most practical way for the audience to express its opinions. If we don’t keep a finger on the pulse of our audience, we will never be able to reap all the benefits of social media.

For those of you who sell B2B, you should be on Twitter. As for the rest of you, it’s a wacky place – you should join in...
12/09/2020

For those of you who sell B2B, you should be on Twitter. As for the rest of you, it’s a wacky place – you should join in for the lols, if nothing else.

Twitter advice on Facebook.
Is it weird? Only if you make it that way.... So - Twitter did a nice thing and shared its advice for small businesses and we're here to summarise.

1. Stop posting in all caps. You're not being bold, you're shouting. Please stop. USERS SKIP POSTS LIKE THIS.

2. Percentages work better than currency amounts.
This is marketing 101, more than it is a Twitter thing but they join the list of studies saying the same thing. %'s work better than £ when incentivising.

3. Twitter isn't going out of stock on hashtags, stop overusing them,
One or two hashtags per tweet generate the most engagement but don't be scared to leave them out entirely.

4. Website Cards
This is a conversation best had with the web devs - essentially, when sharing your business URL (if your website has the required code) Twitter will be able to pull in summary and image info from your website to populate the card element. The element takes up more space on the screen incentivising web-clicks.

11/09/2020

When creating video content for mobile you need to utilise as much of the end users screen as you can. Stop making square videos!

Both Facebook and Instagram accept 1080 x 1350 pixel videos giving you MORE space to get your message across.

Virtue signalling, simply put, is expressing your brand values in a way that provides no proof that they’re real.For exa...
09/09/2020

Virtue signalling, simply put, is expressing your brand values in a way that provides no proof that they’re real.

For example, sending an e-mail telling people that you’re adhering to government advice (we’ve all had at least one and promptly deleted it) is simply adding no value to anyone. But it does signal a virtue.

When putting together brand messaging to showcase what you believe in, lead with action and tangible change that is valuable to your customers.

Both IG and FB stories work best when they work side-by-side with the feed. Behind the scenes content works the best.Sho...
07/09/2020

Both IG and FB stories work best when they work side-by-side with the feed. Behind the scenes content works the best.

Showcase some of the processes and workflows that it takes to make your product/service come to life and you can share what influences your business and the inspiration behind the things you’ve posted about.

Address

London
N183HT

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

Telephone

+442030029964

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