The Product & Design Co.

The Product & Design Co. We're a product design, development, management and customer research agency helping our clients bu We love building beautiful experiences for people.

We're a product and design company which partners with businesses of all sizes to help them overcome their challenges from internal process improvements, internal sales/support/strategy training, better understanding their market and customers to designing and building applications with a world class product managers and designers. We love solving problems you and your customers face. People are i

n the center of everything we do, our unique approach to user research and testing allows us to build empathy which we can translate in to solutions.

'Attentional Bias' in business and life.... a bad ass   and a    This bias has not only screwed up many companies in the...
04/05/2018

'Attentional Bias' in business and life.... a bad ass and a

This bias has not only screwed up many companies in the decision making process but it has actually killed people. Let me explain.

This fallacy forces people to side with a decision which fits with their recurring thought at the time whilst ignoring other alternatives.

and especially tend to fall in to this trap often due to their inability to detach their findings/observations/research from their own biased thoughts and opinions they agree with.

Smokers for example (like popeye) will unconsciously seek and relate positive outcomes to pipes and other smoking related cues, tell them smoking kills and they won't listen and at times belive you 😔

Tech Conference  Amazing conference and grateful for the invitation to learn and share knowledge with global   and    . ...
02/05/2018

Tech Conference

Amazing conference and grateful for the invitation to learn and share knowledge with global and .

The life of accountants and is changing due to evolution of apps like , , but more importantly, its the behavioural change of and their expectations of information on demand which will force finance professionals to change 📱🤖👨🏽‍💻

Masked Man FallacyAs a   and   I live on data. I live through data to help me make critical decisions around funnels, us...
25/03/2018

Masked Man Fallacy

As a and I live on data. I live through data to help me make critical decisions around funnels, usage, feelings and quality of features.

However.....we need to beware of the 'Masked Man Fallacy'.

This is dangerous and can lead to you and your team making some pretty sh*tty decisions.

What is it?-

(an example)

I KNOW the first time use of my app asks 5 questions when you first land in the app.

I do NOT know why so many trial users fail to convert to paid.

(The Fallacy) THEREFORE the first time use of the app is not the reason for the lack of conversion.

In summary: Question the data you have for your key funnels and usage flows. Don't accept all assumptions and be of this .



Address

London
W21

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 3pm

Telephone

07809897026

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