11/12/2020
Four years ago, I had a wake-up call that changed my life. In the depth of the night, while feeding my baby number two, I had a moment of clarity, a mental reality check if you will, I couldn’t go back to the way things were.
The thought of slipping into my old habits of slipping out the door in the dark and creepy back home after dark was breaking my heart. How could I do that to my kids!
I’m sure I’m not alone in thinking this; I wanted to spend more time with my kids (even if they didn’t appreciate me 🙂 )
In a spark of pure madness, I started my business. I didn’t know what I was doing. I just knew I loved what I was doing. Without an A-Team backing me up, I jumped in, trusting my instinct, learning at lightning pace.
My business is called CULA design; it's an acronym for ‘See you later alligator’ something I would say to my little one’s as I waved them off to school. It’s also a farewell to big advertising and doing it for ‘the man’, now I’m doing it for ‘the fam’.
I guess you'd call me a veteran advertising designer with a flair for the creative, I've worked on some incredible brands, been a brand guardian for over 30 international clients.
A few months ago, I was offering my service as in-person sessions, but now I've built an online brand strategy process.
which works regardless of business type and helps to reach your ideal audience.
It's all about discovering the brilliance in your true story and bring your brand to life.