Electrify Worldwide

Electrify Worldwide Electrify is an expert experiential specialist agency, creating illuminating & immersive brand exper

Electrify is a global brand activation for the new era of 'experience brands', brands that know that how they behave is more important than what they say. Consumer insights propel our strategies, providing content opportunities in the real world. Digitally integrated for todays connected world, our brand experiences are authentic and bring consumer brand personalities to life through immersive and relevant interactions.

Amber from Love Island grabbed a lift at our NYC đź—˝ experience  today.  latest mascara craze    @ Bluewater Shopping Mall...
15/02/2020

Amber from Love Island grabbed a lift at our NYC đź—˝ experience today. latest mascara craze @ Bluewater Shopping Mall, Kent, UK

13/02/2020

Bubbly, experienced, reliable promo team for Friday, Saturday, Sunday 14,15,16th Feb. ÂŁ12ph all day.
Beauty brand launch with social media gif booth and Immersive set.

We need reserves to come at 9am Friday 14th, 9am Saturday 15th and 11am Sunday 16th. Come for the first hour and if we need you we pay you the regular rate per hour and if we don't need you, we send you home with ÂŁ35. Travel costs from London or equivalent covered.

03/02/2020

Bubbly, experienced, reliable promo team for Friday, Saturday, Sunday 14,15,16th Feb. ÂŁ12ph all day.
Beauty brand launch with social media gif booth and Immersive set.

A few weeks ago, we dusted off our cowboy hats and moseyed on down to Stoke Newington for the final of the Jack Daniels ...
04/12/2019

A few weeks ago, we dusted off our cowboy hats and moseyed on down to Stoke Newington for the final of the Jack Daniels Tennessee Calling IV cocktail competition.

The brand had converted two local bars into two saloons - one a dive bar, the other a fine establishment. Read our post-event analysis here:

In the early 1900s, Jack Daniel was inspired by the bars he saw in Nashville – ranging from questionable joints to fine establishments – and decided

The celebratory vibe at the Cocktail Village was the perfect prelude to Xmas. The central hub of London Cocktail Week, w...
04/12/2019

The celebratory vibe at the Cocktail Village was the perfect prelude to Xmas. The central hub of London Cocktail Week, we ventured down there to try some of the finest potions, tipples and cocktails. Read all about the boozy affair in our post-event analysis:

During October the capital’s best bars, mixologists and drinks vendors opened their doors or take up home in the Cocktail Village at the Old Truman Brewer

For the next instalment of our   series we ventured down to Essence House for The London Essence Company’s pop-up for co...
04/12/2019

For the next instalment of our series we ventured down to Essence House for The London Essence Company’s pop-up for cocktail week.

Who could say no to a cocktail prepared by one of the world’s leading mixologists? And not just any old cocktail, one perfectly matched to your own specific palette. Read all about the experience here:

Who could say no to a cocktail prepared by one of the world’s leading mixologists? And not just any old cocktail, one perfectly matched to your own specific pa

Aside from the colour blue, it's safe to say we didn't quite know what to expect from Innocent's 'Definitely Blue Cafe'....
04/12/2019

Aside from the colour blue, it's safe to say we didn't quite know what to expect from Innocent's 'Definitely Blue Cafe'.

Created with production studio Bompass & Parr, the "multi-sensory journey into blueness" was aways going to pique our interest. Read a step-by-step account of the experience in our post-event analysis here:

Innocent sparked a debate on Twitter with their newest smoothie 'Bolt From The Blue' after sharing a picture of the product in April. Mentioning its blue

Given the state of the current world we live in, kudos to   for their excellent pop-up Action Works Cafe. The space is b...
04/12/2019

Given the state of the current world we live in, kudos to for their excellent pop-up Action Works Cafe. The space is being used to host training sessions around activism, workshops on topics such as carbon literacy, habitat conservation and non-violent direct action.

Read our post-event analysis for a more detailed insight:

Offering visitors the chance to “learn how to make a positive difference”, Patagonia created the Action Works Café. The company have been using 

Hosted by Phonica Records, IKEA & Sonos staged an immersive theatre experience created by Mother and delivered by theatr...
04/12/2019

Hosted by Phonica Records, IKEA & Sonos staged an immersive theatre experience created by Mother and delivered by theatre company Les Enfants Terribles. An intriguing collaboration to say the least!

Read our step-by-step post-event analysis here:

Ikea created a “one of a kind walk-through experience” using their new Sonos Symfonisk speakers. Inviting guests on a journey through the brain, the

To celebrate the launch of its high speed 5G Broadband,   unveiled the world’s first holographic 5G ad. Set on London's ...
04/12/2019

To celebrate the launch of its high speed 5G Broadband, unveiled the world’s first holographic 5G ad. Set on London's Southbank, the content took four internet stars and turned them into supercharged CGI avatars, in a mind-blowing new 5G world. If you missed out, read all the details in our post-event analysis:

Giving us an exciting glimpse of the future, at the end of summer Three UK unveiled the world’s first holographic 5G ad to celebrate the launch of it

Have you ever played a bag? Yes, you read that correctly. For the next instalment of our   series we paid a visit to Pro...
04/12/2019

Have you ever played a bag? Yes, you read that correctly.

For the next instalment of our series we paid a visit to Protein Studios to do just that. An interactive event presented by BAO BAO ISSEY MIYAKE, the iconic bag was the centrepiece of a really impressive immersive experience. Read all about it here!

In September, Bao Bao Issey Miyake presented “BAO BAO VOICE”, an interactive, multi-sensory event demonstrating the playful nature of the brand. The geome

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