Greatergood Brands Branding, Packaging Design & Marketing Agency

Greatergood Brands Branding, Packaging Design & Marketing Agency Greatergood® Brands is a London based strategic Branding, Packaging & Marketing Agency. We run riot across branding, packaging, campaign, digital and more.

We are a London based strategic Branding, Packaging & Marketing Agency with over 19 years experience building FMCG, CPG & Consumer brands. Breathing life and logic into global brands & disruptive challengers. [email protected]
www.greatergood-brands.com

🥛 Loving a product enough to buy it every single morning – and still struggling to find it on shelf. That's a range navi...
25/09/2026

🥛 Loving a product enough to buy it every single morning – and still struggling to find it on shelf. That's a range navigation problem, not a loyalty problem.

When SKUs look too similar, consumers hunt. When consumers hunt, they push products to the back of the fridge, kill front-facing visibility, and accidentally stock the wrong fixture. The product isn't the issue. The packaging architecture is.

Range navigation is one of the most commercially overlooked problems in FMCG > https://www.greatergood-brands.com/insights/fmcg-product-range-problems/

I adore this new kefir from Tim’s Dairy – I buy it on repeat every morning on the way to the office. The only issue? The Kefir SKU looks identical to the Greek SKU – and Waitrose stack the Greek yoghurt into the Kefir fixture.

💬 The best brand names don't need explaining – they already live in your head before you've even heard of the brand."Boo...
24/09/2026

💬 The best brand names don't need explaining – they already live in your head before you've even heard of the brand.

"Book It Please" is a perfect example. Every friendship group has that one person. Every WhatsApp group has that thread. The name doesn't just describe the business – it borrows from a moment everyone already knows, and makes the brand feel instantly familiar.

That's the difference between a name and a brand asset > https://www.greatergood-brands.com/insights/brand-naming-from-cultural-references/

I have such strong feelings on brand naming from cultural references – when it is done well it builds community, creates immediate recognition, is memorable and thus is shareable (and scaleable)…

🛒 Everyone talks about brand blocking as making the logo bigger. Branston did it with words instead."Not A Want But A Ne...
23/09/2026

🛒 Everyone talks about brand blocking as making the logo bigger. Branston did it with words instead.

"Not A Want But A Need." "What Your Toast Is Waiting For." In a fixture dominated by Heinz, Branston found a completely different way to own their space – messaging that blocks just as powerfully as colour, and carves out the exact middle ground between premium and own label that they need to win.

Brand blocking is an art. And there's more than one way to do it > https://www.greatergood-brands.com/insights/different-ways-to-brand-block-in-retail/

Retail brand blocking is truly an art – and can be achieved in a wide range of ways...

📣 Looking to stay up to date with FMCG & CPG news and brand building insaights?Join our Building Better Brands newslette...
22/09/2026

📣 Looking to stay up to date with FMCG & CPG news and brand building insaights?

Join our Building Better Brands newsletter >

Stay up to date with FMCG & CPG trends, strategy, retailing, brand insights & more with our FMCG newsletter.

🔴 Peel a Babybel. Whack a Chocolate Orange. Split the G on a Guinness. Drop a lime in a Corona.Nobody told you to do any...
22/09/2026

🔴 Peel a Babybel. Whack a Chocolate Orange. Split the G on a Guinness. Drop a lime in a Corona.

Nobody told you to do any of these things. You just knew. That's the power of a brand ritual – and it's one of the most valuable assets any FMCG brand can build, at any size.

What's yours? > https://www.greatergood-brands.com/insights/fmcg-perfect-serves-corona/

Corona created 25,000 laser cut limes with "Lime Guides" on them – to help consumers solve the "problem" of limes which didn't fit into their bottles.

🌿 A sustainable baby wipe brand with big ambitions – meet Mo & Marine.We built a tumbling, playful identity and a brand ...
21/09/2026

🌿 A sustainable baby wipe brand with big ambitions – meet Mo & Marine.

We built a tumbling, playful identity and a brand world rooted in the mission Mo & Marine was created to address – proving that sustainability and standout design are not a compromise, they're a combination.

View the full case study > https://www.greatergood-brands.com/work/mo-marine/

Looking for a baby wipe packaging design agency? See how we made Mo & Marine a sustainability brand worth buying into.

🧾 Consumers aren't reading your ingredient list out of curiosity anymore. They're reading it out of suspicion.The UPF co...
21/09/2026

🧾 Consumers aren't reading your ingredient list out of curiosity anymore. They're reading it out of suspicion.

The UPF conversation, TikTok fact-checkers, AI searches in the aisle – the consumer relationship with on-pack claims has fundamentally shifted. And the brands most exposed right now are the ones that built their equity on words like "natural" and "boosted" without anything behind them.

Transparency is no longer an ethical position. It's a commercial one > https://www.greatergood-brands.com/insights/why-vague-functional-claims-are-the-biggest-risk-in-fmcg-packaging-right-now/

Today's consumers don't just shop, they scrutinise. Find out why transparency is now the most powerful tool a brand has.

⚠️ Unlimited revisions sounds generous. It isn't.It means the agency has no confidence in their own process – and that t...
18/09/2026

⚠️ Unlimited revisions sounds generous. It isn't.

It means the agency has no confidence in their own process – and that the project will be directed by someone with little to no design experience until everyone runs out of energy. A great packaging design agency comes with a defined process, fixed deliverables, and clear answers to the questions that actually matter.

Here are 8 criteria worth knowing before you commit >
https://www.greatergood-brands.com/insights/how-to-choose-a-packaging-design-agency/

How to choose a packaging design agency – what to look for, what to ask, and what to avoid. A practical guide for FMCG and consumer brands ready to get it right.

🎨 The cost of not being brave with colour? Being bland. And bland doesn't sell.A single brave colour decision can make y...
17/09/2026

🎨 The cost of not being brave with colour? Being bland. And bland doesn't sell.

A single brave colour decision can make your brand leap off shelf, block out the competition, and become so ownable it turns into IP. Yet most brands play it safe – following category conventions, blending into the fixture, and wondering why their rate of sale isn't moving.

Are your pockets deep enough to afford to blend in? > https://www.greatergood-brands.com/insights/being-brave-with-fmcg-packaging-colour/

Colour is the single biggest weapon FMCG brands have for getting their products noticed, bought, and remembered.

✂️ A die-cut product window costs you nothing extra when you're already paying for the format and the cutters – so you m...
16/09/2026

✂️ A die-cut product window costs you nothing extra when you're already paying for the format and the cutters – so you may as well make it uniquely yours.

This smoked salmon packaging does exactly that. Two circling salmon cut into the pack create immediate movement, freshness, and premium appeal. It outsells the more expensive option sitting next to it. Not because of the price. Because of the design.

That's a small decision with a very commercial outcome >
https://www.greatergood-brands.com/insights/salmon-packaging-standout/

Diecut product windows are an immediate way to gain shelf standout. In the example below – we are pulled to the central SKU with two circling Salmon

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