Convosphere

02/07/2026

From follower counts to post engagement percentages, knowing which metrics to pay attention to when tracking the performance of a social media campaign can be difficult – especially when the campaign spans several countries and platforms.

This case study shows how we helped one of Asia’s leading ecommerce companies evaluate their first international social media campaign, benchmark the results against their key competitors and closely assess how consumers engaged with the campaign content on a local market level to help inform future content and communications.

https://convosphere.com/case-study/social-media-campaign-tracking-for-an-asian-ecommerce-giant/

How we helped a Singapore-based ecommerce company track the performance and maximise resonance of their first multinational social media campaign.

25/06/2026

Our client, a global beverage corporation, wanted to optimise the impact of its communications in Africa. Conscious of the challenge posed by the region's linguistic diversity, they turned to us with the goal to understand which languages and dialects were in use on social media in the 16 countries of priority for their business.

This case study shows how we worked with our team of native-speaking, in-country analysts to answer the client’s key business questions.

https://convosphere.com/case-study/mapping-language-use-on-social-media-platforms-in-africa

How we closely assessed the use of different languages in selected African markets to help a global FMCG company optimise its comms.

18/06/2026

Sugar-free? Free-from? 100% natural? 🌱 The wellness drinks market is evolving rapidly to meet health-conscious consumers' demands.

Performance-boosting sports and energy drinks face increasing competition from "clean" alternatives as the debate around artificial sweeteners continues. How can brands stand out in this crowded space?

Our case study reveals how we helped an American sports drinks manufacturer uncover market gaps and differentiate their brand in this fiercely competitive landscape. 📊🔍💡

🔗https://convosphere.com/case-study/supporting-innovation-in-the-wellness-drinks-industry/

17/06/2026

Remember when LinkedIn exited China in 2021? It's a testament to the challenges foreign brands face in the Chinese market. But with the right strategy and support from experienced in-country analysts, success is possible.

Our infographic presents an overview of essential digital behaviours and online trends in China that brands aspiring to enter this vibrant market must understand.

For a deeper dive into consumer behaviour, cultural nuances and digital trends to identify to help your brand connect with local target audiences, check out our Country Spotlight on China: https://convosphere.com/country-spotlight-china-navigating-the-complex-digital-landscape-in-a-new-era-of-internet-crackdowns/

15/06/2026

When conducting social listening on an international scale, the one-size-fits-all approach might look like the easy option but rarely makes sense in practice. Factoring in key differences between the markets – in terms of languages, habits, traditions and social media consumption – is a must to truly understand the needs, preferences and values of local consumer groups.

Forming part of our Emerging Markets focus, this post takes a look at four relatively unexplored regions from a consumer insights perspective. We assess similarities and differences in social media use and online behaviours to help brands develop a failproof go-to-market strategy.

https://convosphere.com/social-listening-and-digital-research-in-emerging-markets/

How culturally sensitive, multilingual and geolocalised social listening should inform your emerging market strategy.

11/06/2026

𝗛𝗼𝘄 𝗱𝗼 𝘁𝗿𝗮𝘃𝗲𝗹𝗹𝗲𝗿𝘀' 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗱𝗶𝗳𝗳𝗲𝗿 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲? 🌎

Our team of native analysts recently tackled this question for a global online travel agency, focusing on two key markets: India and Japan. Through competitor analysis, journey mapping and sentiment analysis, we uncovered crucial insights into pre and post-travel conversations, unmet needs and brand perceptions.

Discover how social listening can transform your understanding of regional travel preferences. Read our case study:

https://convosphere.com/case-study/deep-dive-into-the-habits-and-preferences-of-indian-and-japanese-holidaymakers/

08/06/2026

Looking to better understand digital behaviour, cultural nuances and social media usage in Japan. Our Country Spotlight: Japan tackles questions including:

• Why is Twitter so popular in Japan?
• How do Japanese people feel about forums and message boards?
• What's behind the many disguised identities on Japanese social media?
• How are tradition-bound factors influencing online interactions in Japan?

https://convosphere.com/country-spotlight-japan-the-culture-of-online-anonymity-and-its-implications-for-social-listening/

Want to connect with Japanese consumers? Exploring growth opportunities in Asia? Don't hesitate to contact our Insights Team today.

How our human-led social listening can help businesses gain invaluable market-specific insights into Japanese consumer behaviour.

04/06/2026

How can multilingual and culturally sensitive social listening help brands uncover new opportunities and expand into new markets? 🌎

Learn how conversational analysis and white space analysis – carried out by our experienced local market analysts – helped our technology client assess receptivity towards digital learning tools, and identify investment opportunities in the education space, across France, Germany and Japan.

https://convosphere.com/case-study/white-space-analysis-of-the-edutainment-space/

How our multilingual social listening and audience identification helped our technology client assess market opportunities in the education space across France, Germany and Japan.

28/05/2026

Product packaging plays a vital role in the development of any company and its marketing strategy. But how can insights derived from social media intelligence help brands better understand consumers' preferences when it comes to packaging and design?

The right packaging communicates your brand's key messages, ensures your brand stands out from its rivals and helps foster a positive customer connection and loyalty. That's why any brand planning a product packaging update need to carefully consider the potential effects of the change on its target audience.

In this case study, we show how our social intelligence research into consumers' attitudes towards eco-focused branding helped our FMCG client plan the introduction of a new environmentally friendly packaging across five different markets.

https://convosphere.com/case-study/multi-market-attitudinal-research-for-new-packaging-launch/

Our client needed to understand consumer attitudes towards eco-focused branding and how these differed between the intended target markets

25/05/2026

Protecting your brand reputation in the digital era is crucial. In this blog post, we reveal the secrets to using social listening and digital insights to prevent and handle a brand crisis. 🚨🔒

Discover how to stay ahead of potential crises by leveraging social media monitoring and identifying early warning signs. Click through to see how Convosphere can help you:

✅ Develop an effective crisis communication plan tailored to your audience, addressing their concerns and questions.
✅Measure the impact of your content, posts and responses.
✅ Read and analyse social media and online data to prevent crises.

Never let a single negative tweet spiral out of control. Find out how to strengthen your crisis management strategy with the Convosphere's expertise. 👇

https://convosphere.com/how-to-use-social-listening-and-digital-insights-to-prevent-and-handle-a-brand-crisis/

How to leverage social listening and digital insights to prevent and manage a brand, PR or communication crisis.