AM+A Marketing & Media Relations

12/02/2026

A deep dive into the Gothenburg archipelago in the Guardian 🇸🇪

On a press visit to Gothenburg last year, Kevin Rushby explored the northern archipelago's car-free islands. Through kayaking tours and bouldering adventures, he highlights the rugged beauty of Sweden's west coast - all easily accessible from the city centre via public transport.

Read the full story on his Swedish island-hopping experience here: https://www.theguardian.com/travel/2026/feb/01/island-hopping-sweden-gothenburg-archipelago

Göteborg/Gothenburg: The Official Guide | 📷 Steampipe Production Studio AB/ Göteborg & Co

04/02/2026

Looking for a new Italian city break? 🇮🇹

On a recent press trip to Trento, Times journalist Claudia Rowan explored the city’s medieval streets, accessible mountain hikes and alpine cuisine, uncovering why this northern Italian gem deserves much more attention.

Read her full '48 Hours in Trento' itinerary for the Times: https://www.thetimes.com/travel/destinations/europe-travel/italy/the-unsung-city-in-northern-italy-with-a-charming-historic-centre-28l7xxs6g

Visit Trentino

24/11/2025

🌄 Positioning Trentino as a year-round tourism destination

We're excited to spotlight our recent work with Visit Trentino: establishing Trentino as a sustainable, year-round alpine destination in the UK market.

Through a focused press-office programme, strong seasonal storytelling, curated media trips and a standout London event, we have generated national coverage and high-value visibility for the region.

Over the past five months we have:

📢 Generated major UK national media features and a total of 55 pieces of coverage
🍷Held an autumn ‘apericena’ event attended by over 20 national media and freelancers
🎼 Visited the Primiero Valley to host a group press trip celebrating the 30th anniversary of the Sounds of Dolomites

See our case study with more details here: https://www.welcometoama.com/work/positioning-trentino-as-a-year-round-tourism-destination

01/09/2025

We recently had the pleasure of supporting Culture Trip's visit to Gothenburg!

We organised for journalist Cassam Looch to explore the rich cultural fabric of the city, the enchanting archipelago and everything in between.

The feature highlights how the picturesque islands of the archipelago - just a short, scenic ferry ride away - make for the ideal day-trip from the city.

Read Culture Trip's Gothenburg guide here 👇https://theculturetrip.com/europe/sweden/articles/gothenburg-and-beyond-exploring-the-city-and-the-archipelagoe

Read our guide to Gothenburg and the archipelagos highlighting world-class seafood, quiet cobblestone streets, and beautiful, remote, car-free islands. Start...

21/08/2025

🇸🇪 AM+A’s recent visit to Gothenburg gave us a firsthand look at the very best of Sweden’s vibrant second city.

Highlights included attending the city’s sustainable music , wandering the historic Haga neighbourhood and visiting the iconic Feskekörka fish church. We even found time to sample local beer in the Gamlestan district, and of course, many stops for fika along the way! It’s clear why Gothenburg is emerging as one of Europe’s top city break destinations for travellers this year.

Huge thanks to and for a fantastic tour, and to for our wonderful hotel stay. We’re inspired to share why Gothenburg is truly Scandinavia’s must-visit city!

20/06/2025

Exciting news! We are incredibly happy to share that AM+A has been appointed by Visit Trentino to lead their UK PR strategy over the next 24 months 🇮🇹

Trentino uniquely blends the alpine charm of the Dolomites with the Mediterranean ambience of Lake Garda, all enriched with authentic Italian elegance. With local community and sustainability at its heart, it is a destination for the responsible traveller of today.

We’re proud to support one of Italy’s most beautiful and distinct regions, and can’t wait to collaborate closely with Trentino Marketing and Katia Vinco to share its story with media across the UK and Irish markets.



📷 Trentino Marketing | Daniele Montigiani / Diego Marini / Marco Simonini / Carlo Baroni

08/05/2025

🇸🇪 We're excited to welcome Göteborg & Co as our newest client!

AM+A are thrilled to announce that we have been appointed to lead the UK PR strategy for Gothenburg.

We look forward to pushing the media spotlight onto Gothenburg as one of the world’s most sustainable destinations, while also showcasing its diverse culinary scene, vibrant culture and its unique position as the gateway to the incredible natural scenery of West Sweden.

Huge thanks to the Göteborg & Co team for trusting us to help put this wonderful city on the radars of even more UK travellers. We can’t wait!

| Göteborg/Gothenburg: The Official Guide

📷 Steampipe Production Studio AB | House of Vision | Peter Kvarnström | Per Pixel Petersson / Gothenburg & Co

22/04/2025

🍇 Last month, we sent Sue Quinn to South Moravia on behalf of The Telegraph to explore one of Europe’s most exciting – and still largely undiscovered – wine regions. The result? A stunning deep-dive into Czechia’s wine heritage and the stories behind the vineyards, vintages and visionaries driving it forward.

From wines poured straight from monastery cellars, to Hobbit-like wine villages, this region is not your typical wine destination – and that’s exactly why we love it.

A huge thank you to Sue for capturing the character and charm of South Moravia so beautifully.

Read the full feature here: https://www.telegraph.co.uk/travel/destinations/europe/czech-republic/central-europe-czech-wine-region/

Visit Czechia

16/04/2025

Huge congratulations to our Travel PR Account Director, Deborah Welsh who has been named a finalist in the PR Professional of the Year category at this year’s prestigious Awards!

Though Deborah has been in the media industry for three decades, she has only been in travel PR for just over two years - and in that time has led on some amazing campaigns.

She has landed us impressive coverage for destinations such as Czechia, Poland, the city of Vilnius and the city of Tampere. More recently, clients a little closer to her homeland of Scotland have benefited from her expertise, taking and to new heights.

Deborah consistently exceeds expectations and her dedication to every client she manages is clear. This award nomination is testament to her commitment which keeps our clients coming back, they know they’re in safe (but magical) hands.

As a small boutique agency, we are extremely proud of the exceptional service we provide - and should shout about it more! This is happy news for us all at AM+A. Wishing Deborah and the rest of the finalists the very best of luck on the night.

24/03/2025

Last month AM+A sent Helen Ochyra to Coorie Inn, resulting in a glowing review of the 'foodie favourite' minutes away from the Scottish Highlands.

Read the review that earned Coorie Inn the No.20 spot in The Times 100 Best Places to Stay 2025 list 🏆

Read the Coorie Inn, Perth and Kinross hotel review. See photos of this restaurant with rooms and find details on bedrooms and suites, facilities, food and drink, location and deals

17/03/2025

🇫🇮 Tampere Takes the Spotlight

Saunas, stunning architecture, and a touch of Moomin magic - Wanderlust Travel Magazine has shone a spotlight on Tampere in an incredible 8-page feature, twinned with Helsinki.

Following our autumn 2024 press trip, journalist Debbie Ward explored the soul of the world's sauna capital, from the striking beauty of Tampere Cathedral to the city’s deep-rooted love for Tove Jansson’s beloved Moomins.

A huge thank you to Debbie for bringing Tampere’s unique charm to life on the page!


📷 Visit Tampere / Laura Vanzo

10/03/2025

More good news for Coorie Inn today - No. 20 in The Times guide of 100 Best Places to Stay in the UK for 2025! 🎉

Read the full list here:

Scottish castles, revamped Welsh inns and coastal bolt holes in North Yorkshire — this year’s list is a celebration of excellence from stalwarts that have upped their game to newbies making waves