Ratio Creative

Ratio Creative Ratio Creative is a B2B brand strategy and creative communications consultancy.

We create communications that leverage emotional intelligence and human behaviours to unlock potential and drive growth. We also have a satellite office in Newbury to service clients based in Oxford, Newbury, Reading and Swindon .

Food for thought. As marketing spending increases for this quarter and the forecasts for next year are optimistically lo...
29/09/2021

Food for thought. As marketing spending increases for this quarter and the forecasts for next year are optimistically looking good, it might be time to use creativity to drive better business results.

It seems marketers today are still focused on buying the latest, shiny, new MarTech tool to add to their ever-increasing tech stack. Gartner's CMO spend survey from August last year highlighted that budget-cutting caused by COVID-19 was unlikely to impact marketing technology and digital channels b

B2B marketing has been adept at optimising campaign efficiency. Research by US-based Brandworks University a couple of y...
19/11/2019

B2B marketing has been adept at optimising campaign efficiency. Research by US-based Brandworks University a couple of years ago highlighted the prolific rise comms output across all forms of marketing in the US at the rate of 35% y/y, across all channels. But, the actual effectiveness of all this content is not so impressive. Registering engagement at an alarming, less than impressive 17% y/y, across all channels. Clearly, efficiency alone is not the answer. Prioritising on effectiveness first - strategy, message, delivery, then measurement, will help to improve the overall performance of your campaigns and achieve the commercial success you desire.

Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms. In this interview he explains how B2B companies can make their marketing more effective while avoiding the risk of focusing solely on efficiency. Leave a...

Address

85 Great Portland Street, First Floor
London
W1W7LT

Opening Hours

Monday 8:30am - 6:30pm
Tuesday 8:30am - 6:30pm
Wednesday 8:30am - 6:30pm
Thursday 8:30am - 6:30pm
Friday 8:30am - 6:30pm

Website

Alerts

Be the first to know and let us send you an email when Ratio Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Ratio Creative:

Shortcuts

Share

Category