Ratio Creative is a B2B brand strategy and creative communications consultancy.
We create communications that leverage emotional intelligence and human behaviours to unlock potential and drive growth. We also have a satellite office in Newbury to service clients based in Oxford, Newbury, Reading and Swindon .
29/09/2021
Food for thought. As marketing spending increases for this quarter and the forecasts for next year are optimistically looking good, it might be time to use creativity to drive better business results.
It seems marketers today are still focused on buying the latest, shiny, new MarTech tool to add to their ever-increasing tech stack. Gartner's CMO spend survey from August last year highlighted that budget-cutting caused by COVID-19 was unlikely to impact marketing technology and digital channels b
19/11/2019
B2B marketing has been adept at optimising campaign efficiency. Research by US-based Brandworks University a couple of years ago highlighted the prolific rise comms output across all forms of marketing in the US at the rate of 35% y/y, across all channels. But, the actual effectiveness of all this content is not so impressive. Registering engagement at an alarming, less than impressive 17% y/y, across all channels. Clearly, efficiency alone is not the answer. Prioritising on effectiveness first - strategy, message, delivery, then measurement, will help to improve the overall performance of your campaigns and achieve the commercial success you desire.
Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms. In this interview he explains how B2B companies can make their marketing more effective while avoiding the risk of focusing solely on efficiency. Leave a...
Address
85 Great Portland Street, First Floor London W1W7LT
Be the first to know and let us send you an email when Ratio Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Ratio Creative is a B2B marketing agency, connecting people with brands.
Our 'Insanely Human Thinking' methodology is a rigorous strategic approach to deliver compelling brand experiences that impact, engage and positively influence consumer behaviour.
It's a methodology designed to conceive game-changing strategies and standout creative ideas for results-driven marcom campaigns and content.
And, 'Insanely Human Thinking' is not just a methodology used to conceive external marketing campaigns. It's also an approach we use to create more meaningful and inspiring people focused internal comms, for use across business departments and disciplines.
Ratio Creative is totally committed to achieving marketing efficiency and effectiveness, whether it's for long-term brand building campaigns or short-term tactical sales activation campaigns.
Ratio operates at the heart of business globally, from US-owned enterprises seeking to establish their brand presence in the European market, to corporates who need some fresh thinking and ideas to complement their in-house resources - our aim is to help marketers achieve their desired marketing and business objectives.
Get in touch today so we can connect more people with your brand - email Steve Dawson [email protected]
